Reborn Entrepreneurial Giant.

Chapter 165 Dadongzi’s visit

Although the saying "A country thrives through hardships" is correct, it is not suitable to be said when a disaster occurs. It always feels weird, and it seems that standing up and talking does not hurt your back. In order to "prosper a nation", we ordinary people have to become troubled by disasters. Disaster?

But Quli has experienced so many things in Sichuan Province now, and his mood has changed again. This sentence may emphasize that no matter how much suffering we encounter, we will not be able to overwhelm the Chinese nation. Those who cannot kill us will eventually become us. More powerful.

As a semi-artistic man, Qu Li naturally wanted to express his feelings at this time. Unlike those semi-illiterates who could only say "The sea is really big as a horse" when they see the sea, Qu Li composed a semi-classic song, I sang a cappella several times and sent the lyrics and songs to Pu Shu, asking him to help compose the music.

"This song doesn't suit me." Pu Shu quickly called him

"Then find Teng Geer or Dr. Chen. The feelings I want to express in this song should be very clear, right?" Qu Li said. There are many things in China that are difficult for people to understand. For example, some people said that the song "The Lonely Warrior" The lyrics of the song are so trite that they are most likely to show off their unique appreciation ability and personality. There are problems with any song that is widely sung.Or are some people disgusted with the people "Lonely Warriors" celebrates?

"Okay, I get it!" Pu Shu agreed, and he decided to go to the front line of disaster relief to experience the emotions in Qu Li's lyrics.

Of course, Qu Li didn't know Pu Shu's thoughts, but he really wanted to sing by himself. Unfortunately, Jumei had a lot of things going on, and he was really too busy, so he had to give up this tempting idea.

Shopee initially offered a group once a week at a very favorable price. Later it became a group per day and the price was still very favorable. However, after Jumei was launched, Amazon seemed to pay attention to Shopee and put pressure on suppliers. Big brands were fine, but small and medium-sized brands were fine. Brands have little say.Therefore, in the past few months, Shopee’s group buying discounts and product selection have become increasingly difficult.

"Between comprehensive e-commerce and vertical e-commerce, we have firmly chosen integrated e-commerce, which is unquestionable and unchangeable. Products, prices and services are the core of our focus. Brand and quality are part of the product. Since the brand If it is difficult for manufacturers to provide sufficient discounts, then choose companies around the world that are capable of providing OEM services for big brands..."

Qu Li pointed out the direction in his email to Brady, asking Sun Moon Fenghua to fully cooperate.

"We are providing more and more products. Should we use a single brand, or use different brands for different categories?" Chen Danlin asked him to report to him.

"Let's have a single brand, just use "Ming", the sun and the moon are Ming..."

"Is our domestic department solely responsible, or..."

"Do you know about the overseas OEM business of international brands?"

"do not know……"

"Then it's over. The foreign part will continue to be managed by Brady. He is the president of international business. Shopee is an e-commerce website under Jumei." Qu Li said, he has not forgotten his original dream, oh, it was the original idea.

"When the time is right, let Danin set up a separate women's clothing website."

"The small order will be returned soon?"

"Well, we can become the world's largest virtual factory." Qu Li thought about using this trick when he has no money in the future, or when he wants to make money. I can also use concepts to increase valuations.

But what Qu Li is talking about now is "Taochang Factory", "Made in Beijing" and "Huiyi", which not only require strong supply chain capabilities, but also experience. Where does the experience come from?Of course, it is poaching, such as Xiangjiang Li & Fung and other companies with rich experience in trade procurement.

"Isn't it good for us to do that?" Chen Danlin said another thing

"Why not?"

"While we are cooperating with Li & Fung, we are also poaching from them."

"Otherwise, do you think it would be so easy to poach people from Li & Fung?" Qu Li added, there is a certain tacit understanding in this kind of thing. As long as the beauty gathering is not excessive, the now powerful Li & Fung Group will not be the same as him and will continue to do so in the future. cooperating.

Regardless of Jumei or Shopee, the profit from purchasing from the source of the supply chain is of course the highest, but you cannot catch up with decades of accumulation in just a few years. Even if Jumei purchases directly from factories, how can it ensure quality?With an experienced trade buyer like Li & Fung, although the profit will be smaller, the probability of problems will also be much less.

It's really a pity for Li & Fung, they are middlemen in a network of 1.5 suppliers in developing countries such as China, India, Mexico, and Turkey.Li & Fung's ability in supply chain management is not to say unparalleled in the world, it is definitely world-class. Unfortunately, the Internet is developing too fast, and it doesn't even say hello to you when the times abandon you.

It is precisely because Li & Fung is so powerful that Qu Li wants to reach a strategic cooperation with them and entrust all the procurement of "Ming" brand products to Li & Fung.The success of Goudong’s “Made in Jing” and “Hui Xun” products should also be attributed to Li Feng.

Why can the two companies reach cooperation?In the context of the subprime mortgage crisis, Li & Fung, which has a market value of tens of billions of dollars, has lost a lot of customers in Europe and the United States. Although the olive branch extended by Jumei Shopee is not large, it is well-known, and Internet companies are the future. The fourth generation of the Feng family heirs Feng Yujun didn't want to miss the chance and would rush to Yangcheng to discuss cooperation with him soon.

Before Feng Yujun arrived, Qu Li welcomed Dadongzi, who finally left Sichuan Province.

When Goudong was in financial crisis and could not find venture capital, Dadongzi went to Sichuan Province to participate in disaster relief. This was not only a reflection of personal feelings, but also a way to vent. He also donated all the 10,000+ he had at home.Even if such a person later had four women and three children and was a scumbag in the traditional sense, Qu Li still couldn't hate him.

"Welcome, welcome!" Qu Li enthusiastically led several senior executives out to receive Dadongzi.

"You're too polite!" Dadongzi said honestly.

The two of them introduced each other politely and entered Jumei Company.

"At first I really wanted to make an e-commerce version of Zara, but then I discovered a very serious problem, that is, the traffic of two or three Taobao stores was less than [-]% of Taobao. At that time, I knew that only full categories could Bring enough traffic..."

“Being a clothing e-commerce company, especially women’s clothing e-commerce, is beneficial. Through practice, our team’s ability to divide labor and assist has been strengthened, and the direction of informatization development has been strengthened...”

"Although Jumei looks like an e-commerce company, it is actually a technology-driven Internet technology company. We developed our own based on open source software..."

"3C is a start. We have already contacted home appliance companies in Guangdong Province. Once we complete the transformation and upgrading of the logistics company, we will be able to sell major home appliances and household appliances..."

Qu Li introduced Jumei without any fanfare. Dadongzi saw the difference between Goudong and Jumei, but he also thought Jumei was a bit flashy.

"Doing this at this stage, your cost won't be low, right?" Dadongzi

"Why do you think we can support Shopee's development in the United States?" Qu Li certainly knows that the increase in Jumei's operating costs has long exceeded the growth rate of sales.

"It is impossible to fight on two fronts without high-quality talents..."

"Go to China before you have a good business in China..."

"Because foreign profits are high, we use the profits from the U.S. market to feed back..."

"You mean in the future?"

"I'm talking about now..."

"Impossible, absolutely..."

"You know our Xiangyun brand coconut shoes, right?"

"..." Dadongzi was immediately slapped in the face. Some domestic media paid attention to coconut shoes. Everyone knows that these shoes, which sell for as low as 99 US dollars in the United States, are huge profits.

"The gross profit margin of Xiangyun brand sports shoes exceeds 100%. We will launch advertising and marketing activities in China this summer, and by that time it will be reduced to about 50%..."

"Although the Danlin brand takes the low-price route, the brand benchmarks Zara and Uniqlo, and the price is [-] to [-]% lower than these two brands..."

"Do you think Sun and Moon Fenghua can make money?" Qu Li smiled. I wonder if the protagonist often cheats. Facebook has more than 1 million registered users, making it the world's largest social networking site. Shopee already has orders from Europe.

"You have Facebook as a killer, but this is not considered a cost?" Dadongzi came to his senses. He had read relevant reports.

"Of course it counts, but it is still at an acceptable level." Qu Li has 500 million equity incentives in Jumei. The conditions to achieve are related to Facebook's active users and Jumei's operating conditions, so it is not difficult.

"Then..." Dadongzi struggled tenaciously. There were obviously many problems with Jumei like this. How could a self-operated brand succeed so easily?

Qu Li certainly knows that Jumei has many problems, but the domestic e-commerce industry is developing rapidly. Similar to the country, most of the problems are development issues, and making money is the last word.