Reborn Entrepreneurial Giant.

Chapter 180 Dadongzi’s Choice

On the evening of August 8, Qu Li and Chen Danlin entered the Olympic opening ceremony together and watched Zhang Guoshi's feast live. The great country was prosperous, the flowers were blooming, and the hearts were surging.

Although he enjoys all this, he still doesn't forget to work. He has been taking photos with Honor G2 to post on Twitter since entering the venue, recording some videos and posting them on YouTube, and then sharing them on Twitter, Facebook...

Work is life, and life is work. As a founder, he can't tell where the boundaries are.

After watching the opening ceremony, I started working the next day. It’s hard to evaluate Goudong’s early team. Many people can really create miracles if they are willing to risk their lives and fight if given a chance. Therefore, Jumei acquired Goudong. Large-scale layoffs are out of the question.

Jumei's senior executives gathered in Beijin not to watch the Olympics. In fact, due to the tight ticket purchase, most people could not get tickets. Although they could buy tickets through overseas channels, it was very troublesome after all.

Acquiring Goudong is one thing, and the other is spending money for advertising, so that CCTV 5 will mention the Xiangyun brand and your energy several times during the Jumei Xiangyun spokesperson competition, which is beyond your imagination, especially Philp During the match between Bolt and Bolt.

This way of playing on the sidelines is so stupid that most people can't learn it. Who knows which athlete can create miracles?Domestic companies especially like to play tricks when it comes to endorsements, ranging from state-owned enterprises to township enterprises. For example, before the Olympics, Ping An gave Liu Xiang a 1 million yuan accident insurance policy, but Liu Xiang quit the competition and received no money.Ping An used Liu Xiang's fame to advertise, but ended up with nothing. On the contrary, Nike gave firm support at this time...

The success of a business requires luck, but luck is not enough; it also requires careful management.The purpose of Jumei's endorsement activity is to erect the high-end brand image of Jumei Xiangyun in the minds of consumers and merchants before Taobao can react.

At this time, Taobao Mall is working hard to compete with Jumei for brand owners, and it also has traffic support from Taobao, a huge user base, and higher sales, which Jumei cannot match in the short term.

Perhaps only by rapidly increasing Jumei's popularity across the country and attracting more users and consumption can Jumei establish itself as the number one choice for domestic brand e-commerce amid the impact of Taobao Mall.

As long as consumers agree that Taobao Mall will lower the brand positioning, and Jumei can enhance the brand image, then even if Taobao has the traffic advantage, it cannot shake the foundation of Jumei.

Qu Li and others stayed in Goudong, quickly improved the details of the acquisition, and then had in-depth communication with Goudong's management, introducing in detail Jumei's business model, current development situation, and future development direction.

"Selling goods is the surface of e-commerce retail. Only by creating value for both merchants and consumers that exceeds that of our peers is it necessary or possible for us to exist." Qu Li's words seem false and empty, and they will be different in different realms. This is a discussion of the core competitiveness of the enterprise.

"At the same time, we have to pay attention to one thing, let ourselves survive. Only by surviving can we have the possibility of continuing to create value. We cannot kill ourselves because of price wars."

"There is no doubt that Goudong will continue to sell 3C digital and major appliances. We will integrate the data backend, supply chain management and logistics systems of the two companies..."

"The consumer base and influence of the Goudong brand are not large enough. We tend to increase the brand influence of Jumei..."

Since the principle of integrity must be adhered to, Qu Li did not deceive Goudong's management with false lies. Dadongzi was very sad, but there was no other way. Adults have to accept the reality.

"I see you are so unwilling, why did you still agree?" Qu Li took Da Dongzi to drink. A boss may not know how to do things, but he must not know how to behave and manage others.

"There is no advantage in competing between Goudong and Jumei..."

“But Zhongguo’s market is big enough, and Jumei’s current internationalization is a bit eager for quick success and quick profit, so Goudong may not have no chance.”

"I don't want to place my hopes on illusory possibilities..." Dadongzi hesitated and then said: "There are so many private enterprises across the country, only Qin and Jumei have been singled out and commended by the Sichuan Province and the country. I There is no reason not to believe you, not to believe..."

Seven days after the earthquake, although Qu Li left, the scale of Jumei Logistics in Sichuan Province expanded five times. In conjunction with Sichuan Province's nationwide procurement, transportation, distribution, and the efficiency brought about by informatization, many leaders were deeply impressed. impression.

At that time, the leader in charge of disaster relief asked him what the global level of Jumei Logistics was. Qu Li replied: As long as Jumei does not go bankrupt, judging from the development speed of domestic Internet users and e-commerce, it will become the world's first-class logistics company in the future. Transportation companies will wait for Jumei's international business expansion and the establishment of air and sea logistics channels. In 10 years, Jumei will become the world's top logistics company.

Perhaps because of his bragging, the leaders remembered Jumei and Jumei Logistics.In terms of donations during the earthquake, Jumei probably did not exceed 1000 million. It was just that when the disaster area needed help the most, it rushed ahead of the vast majority of people and delivered the most urgently needed supplies.

CCTV later reported that the first batch of troops arrived at the scene without tools, but Jumei's convoy brought the tools; communication was interrupted, and Jumei set up wireless communication stations and walkie-talkies; as well as food and medicine...

Although Jumei's procurement team is concentrated in Guangdong and Jiangsu and Zhejiang regions, its response speed and efficiency have been praised by many leaders.At the end of June, relevant departments began to commend meritorious units, and Jumei was the only Internet company to be named and commended.

Then, Xu Lei announced the details of the incident. Due to the heavy snowfall in the south and the huge impact of traffic interruptions, Jumei decided to make large-scale adjustments to the OEM, procurement and warehousing systems. Until the work came to an end in May, Jumei Natural disaster emergency response testing has been carried out within the logistics system, and a series of plans have been made.

To put it simply, before the disaster occurred, Jumei had already made more than ten plans to deal with earthquakes, floods, urban waterlogging, explosions of dangerous goods, sudden infectious diseases...

There are no shortcuts to success. Seizing all opportunities comes from advance preparation, which no one can envy. After being set an example by central-style publicity, Jumei Juhuasuan has become a nationally renowned Internet e-commerce company.

Therefore, the number of users of Jumei Juhuasuan surged to 3000 million in July, causing several server outages, which narrowed the gap with Taobao (in December 2006, Taobao had more than 12 million registered members, and in September 3000, it had 2008 million). As a result, Jumei's stock price once rose to close to 9 US dollars. If it were not for the financial crisis, I am afraid it might have risen back to the issue price. Now it has slowly fallen to 8000 to 15 US dollars.

It was a good time, Qu Li and Dadongzi were drinking while lamenting the impermanence of the world.Dadongzi clearly felt that he had done nothing wrong, so why did Goudong fail?If children from poor families lack resources, but Qu Li is even worse off than him and has a lower starting point than him, why can Jumei succeed?There is only one word in the end: Hey!