Reborn Entrepreneurial Giant.

Chapter 215 Glory builds cars

Let’s not talk about how Luqi conquered Jumei’s executives. The last thing to do is announce it. Jumei announced its 12 financial report in December. The stock price has almost no fluctuations and remains at around US$2008, but it still has a great influence in the country. of.

Unlike serial entrepreneurs like Jack Ma, Qu Li, a junior high school student, made Jumei's sales soar 13 times a year. Although they acquired Goudong, this number is unreal. They are B2C, and the Jumei team has This ability?

A closer look at the financial reports shows that only one-third of the business of Jumei and Juhuasuan is self-operated, and about one-half of Shopee's revenue is self-operated. Unfortunately, with the sales of Honor G2 on Shopee, the self-operated proportion is rapidly decreasing.

Amid the overwhelming praise on the domestic Internet, there are still many questions: "Is Jumei an e-commerce platform or a self-operated e-commerce company?"

This is a bit picky. What Taobao Mall can do, Jumei can’t do?

Among Jumei’s self-operated sales of US$5 million, its own brand sales were approximately US$2 million, which greatly exceeded expectations. After reaching a cooperation with Li & Fung in the second half of the year, various Ming series products began to explode, but Xiangyun sports shoes and men’s clothing are undoubtedly Taking up the bulk, 8.7 million soft sister coins were sold this fiscal year.

In addition to a loss of nearly 10 billion, Jumei's data is really good, but it is a bit nondescript. I don't know what kind of company it is, and there is no reference at home or abroad.

At this time, the founder of PPG, which was founded almost at the same time as Jumei, ran away, which triggered a big discussion: Why can’t highly educated returnees win against the locals?

Can vertical e-commerce companies in the clothing category win over comprehensive e-commerce companies?

Where is the boundary between B2C and C2C e-commerce?

"Rather than saying that we are an e-commerce company, it is better to say that we are a technology company based on the supply chain." Qu Li gave his answer to the doubts from the outside world.

"Why not start a clothing e-commerce business? Of course, our capabilities are limited. It is almost impossible to meet our requirements with existing technology to solve supply chain problems. According to rough estimates, it will take at least ten years, and 3G/4G networks must be popularized..."

"The world is constantly changing, and I have never thought that there will be a day when the United States needs us to save it. So while thinking about changes, I spend more time thinking about what remains unchanged."

"Adjectives such as B2C and C2C cannot become chains that restrict our progress. The core of e-commerce retail is products, prices and services. Products include quality and brand; most consumers like low prices, but low prices will backfire on the entire industry chain. For example, if a factory cannot raise the wages of assembly line workers because product prices and profits are too low, this will form a vicious cycle; the scope of services is wider, ranging from the smoothness and beauty of the website, the convenience and safety of transactions, and logistics and distribution. Timeliness, after-sales service..."

"The difference between Jumei and Taobao is that in the entire retail process, Taobao is just a platform, while Jumei is not just a platform, but also conducts preliminary screening of platform products. For example, if shopping on the Taobao platform has a problem, If it is one percent, then on the Jumei platform we can control it to one thousandth, and in the future we can achieve one thousandth..."

"Of course Taobao has ways to improve, but the difference in models is innate. Just like Jumei, because of the existence of individual sellers on Taobao, it is almost impossible for Jumei and Juhuasuan to surpass Taobao in SKUs with only self-operated and enterprise sellers. "

"The Taobao platform is just a trading intermediary, and their low prices are the result of sellers' involvement; Jumei can go deep into the industrial chain and reduce costs through improvements in technology and efficiency..."

"I'm not worried about the competition with Taobao, let alone that they are going deep into the industry chain now. If I really do, I will be very happy. Someone once said to me: Never argue with a fool, because he will Bring your IQ to the same level as him, and then use rich experience to defeat you."

"When you don't know who is the fool, it's probably you, so..." Qu Li felt that he had said too much and did not continue.This interview was posted on the Internet, "Never argue with an idiot, he will bring your IQ to the same level..." and quickly spread.

"Don't be with...he will..." has become a popular saying, which brings a little joy to this cold winter. It is certain that Jack Ma is unhappy. Qu Li doesn't care about his sophistry. A fool may not know, normal people are We know that self-operated e-commerce is better than e-commerce platforms.

Lu Qi returned to the United States to complete the formalities, and Qu Li came to Beijin. He wanted to have a formal showdown with Honor's management, and he wanted to build a car.

"I don't want to build a car now. It took Tesla five years from 2003 to now to have the Roadster. For us, it will take more than three years, and I don't know how long it will take to officially mass-produce it."

"Smartphones can open up the era of mobile Internet, and pure electric vehicles can change China's national destiny. It is an industry of strategic significance." Qu Li stood in front of Zhou Shaoning and Li Yinan and spoke eloquently.

"But have you ever thought about it, the smartphone industry has just started, and Honor is not yet successful. You have to build chips and develop your own operating system. Which doesn't cost money? Which one is not very difficult?" Qu Li's decision-making is mostly difficult. They were all correct, but Zhou Shaoning felt that Qu Li began to expand with success, and he also had unabashed ambitions.

"Even without operating systems and chips, Honor can still make money." Qu Li, "What I want is to become a great company."

"In 10 years, smartphones should be as common as PCs now, right? It takes three years to build a car, three years to build a car, three years to achieve mass production, and it takes us ten years to enter an industry with strategic value. As a start-up company, Tesla has invested US$5 million in five years. Will our investment of US$5 million in five years affect the company's operations?"

"I also think we can try." Li Yinan stood on Qu Li's side

"I object. Honor needs focus, and investors don't want us to take risks."

"I don't care about investors' opinions..."

"We have to let the company go public first, right? Then even if we are short of money, we will still have financing channels."

"One rush will lead to failure, and three times it will be exhausted. 1 years is too long to seize the day. Building a car is far more difficult than a mobile phone. We, a group of laymen, need time to accumulate experience."

But Zhou Shaoning just disagreed, and the discussion spread to more people. Many people joined Honor because they were deceived by Qu Li, thinking that they were cooperating with Google. Now that two mobile phones have been produced, Qu Li played a huge role in them. It can be said that Caused by it all, it’s still “No!”

The risk was too great. Mobile phones and cars were completely different industries. Various reasons arose. Only then did Qu Li realize that he did not have as many supporters in Honor as he had imagined.

"Well, let's call the shareholders together to discuss it. I must build a car and find a way that doesn't harm everyone's interests..." Qu Li