Reborn Entrepreneurial Giant.

Chapter 229 Jumei Positioning

Qu Li returned to the Jumei headquarters in Yangcheng. Itochu had an unexpected gain from his visit. They were willing to facilitate Shopee's entry into the Japanese market, such as learning from Yahoo's SoftBank model and forming a joint venture e-commerce company with Fujitsu.

After adjustments, Shopee's registered place is changed to Singapore, and they adopt the territorial taxation principle, which means that only income from or earned in Singapore is taxed.Income of individuals or companies in other countries is not taxed by Singapore.

The situation in Hong Kong is similar, but Hong Kong belongs to China and is a restricted and sensitive area. It is better to register in Singapore. When China becomes stronger, they will not dare to act evil.

The situation of Shopee is more complicated. The American company is equivalent to a temporary headquarters, which is reflected in the position and income. However, it is not a headquarters. All kinds of income will be diverted. Compared with Jumei, it will charge Shopee’s technical services and other intellectual property fees. In addition, Jumei Logistics…

Establishing a joint venture with Fujitsu is simple, but will it affect domestic development?Does Jumei Logistics have this capability? Does it rely on ITOCHU's subsidiaries to handle customs clearance logistics?

Lu Qi encountered such a challenge just after taking over Jumei.

“Is it necessary to establish a joint venture?”

"That's not true. We make our own choices. The joint venture will get more help. Even if there is no joint venture, they will cooperate with us. Vision becomes a minority shareholder of Itochu. This is the beginning of everyone's cooperation..." Qu Li did not hide Jumei high-rise

"Forget it, Shopee wants to open up the European market, which is more important." Lu Qi rejected the idea of ​​opening up Japan now.

"I have no objection." Qu Li must give Lu Qi all kinds of support. How to do this, of course, is to agree with him as much as possible during the meeting.

Dadongzi was opposed to letting a person with no e-commerce experience and unfamiliar with China's national conditions serve as CEO, but Qu Li made the decision and Lin Bing agreed. Although he was a shareholder, he could only obey.

Qu Li believes that Jumei, as a multinational enterprise, should have the thinking of a multinational enterprise and pursue more common things, instead of excluding Shopee people from Jumei's decision-making system as it does now.

By becoming the CEO of Jumei, Lu Qi can better communicate with Brady, allowing the two companies to maintain close cooperation, allowing Brady to participate in the company's decision-making, focusing on the overall interests of Jumei, rather than just focusing on Shopee, which he is responsible for.

Jumei needs global sourcing, and having European and American white skin means less trouble in many places.

Several people chatted about what happened in the company in the past few days, and he almost didn't need to intervene. The key was that Jumei was busy except for busy. Back then, Goudong liquidated his position in the second half of the year. Jumei's situation was better, but Jumei Logistics wants to serve third-party sellers.

The number of Jumei Logistics employees has increased dramatically. Based on the principle of service priority, Jumei Logistics focuses on investment in warehousing and sorting and training of distribution personnel. It has cooperated with companies such as Debon Logistics in trunk transportation.Therefore, although the efficiency is high, the cost has not been reduced.The express delivery fees collected from third-party sellers are not much different from those of Sitongyida and E-mail. There will definitely be profits, but they cannot make up for the losses of self-operation.

"Two gold-swallowing beasts open their mouths to eat. It's a big problem." Lu Qi sighed with emotion.

Amazon and Ali are able to develop cloud computing because their scale is large enough and their gross profit margin is high enough. But what about Jumei?There is no scale. Fortunately, the success of Shopee and Xiangyun has made Jumei attractive to third-party sellers.

Jumei's profits have now become diversified, including self-operated brands and self-operated e-commerce, as well as third-party e-commerce service fee commission income that exploded in the second half of last year, as well as Jumei Logistics and express delivery income. Only Juyun Technology and Jupay business do not have it. income.

"What is the significance of the existence of Jupay?" Lu Qi knew that Jumei Logistics and Juyun Pay could not be touched, so he asked about Jupay, which currently had no value.

"This is prepared for Jumei in five years. Now it is to simplify the online payment process and reduce the difficulty of payment."

"Doesn't Jumei offer cash on delivery? This is more convenient."

"We need to look at the problem from the perspective of development. The cash on delivery process is too long and the cost is too high. Even to reduce payment costs, we must use online payment."

"Then why not use Taobao's Alipay? The cost will be lower."

"For the security of financial data, Ahri also wants to make money. If you leave it to them, you will be controlled by others." Qu Li saw that he was asking, so he explained his overall thinking.

"The e-commerce environment in China is very different from that in other parts of the world. This is not about market size, Internet foundation, or consumer groups. What I am talking about is that China is the world's factory, with strong manufacturing capabilities and basic material supply. Extremely rich in abilities..."

"This means that we are likely to face very cruel price competition in the future. We are positioned as a technology and service company based on the supply chain. We must be self-operated mainly, supplemented by third parties, and we will be under more pressure. big……"

"E-commerce requires traffic, but it also brings a large amount of traffic. At this time, we must consider monetizing the traffic and increasing sources of profit, which will give Jumei greater initiative..."

"Jupay is a payment infrastructure with its own financial attributes. We may try to provide supply chain finance for enterprises and provide financial management and insurance product sales for consumers. With our user scale, we should not worry about business. Of course, this will have to wait until domestic Lifting financial restrictions..."

"It seems that the overall structure of Jumei is quite complete."

Of course, Qu Li has learned from the mature experience of Taobao, Tmall and Goudong. His strategic capabilities are unparalleled in the country and can help the company avoid many detours.

"You're making it difficult for me to perform," Lu Qi continued.

"..." This is my fault, Qu Li admitted.

After Dadongzi abdicated, Xu Lei repositioned Goudong as a technology and service company based on the supply chain.In Qu Li's opinion, this direction is very good. The prerequisite for hard work is the right direction. Dadongzi is lucky to have chosen a difficult but correct industry.But we must also face up to this person's limitations.

Damn, I feel like I have done something thankless. Qu Li admires Warwick, BYD, Ahri, Goudong and their founders, but it is far from the level of admiration. However, there are black and white remarks everywhere on the Internet. It's so depressing that you can't tell the truth.

Another obvious decision-making mistake of Dadongzi was Gou Dongyun. Back then, one of his generals wanted to merge Gou Dongyun, Jinshanyun and Baiduyun. Rebus agreed that Dadongzi would dominate, and Baiduyun agreed. The only thing left for the merger was Dadongzi's signature, but he gave up at the last moment.

I don’t know if Gou Dongyun will have opportunities in the future, but after the three major operators and state-owned enterprises joined the cloud computing track, there is not much time left for Gou Dongyun.

Anyway, from Qu Li's point of view, the lack of strategic foresight may be the biggest obstacle to Goudong's development, not only cloud computing and finance, but also arrogance and slowness in dealing with the rise of Pinxixi. These are all mistakes visible to the naked eye.

Of course, this is viewed from the perspective of someone who has experienced it, and it is somewhat hindsight. If someone says that you are good at what you do, he can only beg for mercy. It is a common problem for writers to have high vision and low hand.

Qu Li is not without flaws, but he can guarantee that he will not make a big mistake for ten years. This is enough for a company. He has done the right thing at the right time. He has succeeded and is on the road to greatness. on the road.