Reborn Entrepreneurial Giant.

Chapter 263 External Investors

Jumei immediately announced the results of the battle on Weibo. This kind of news was a bombshell that could shock people. Many night owls started discussions. Several major newspapers in Yangcheng reserved space for Jumei, but the editor-in-chief revised the article overnight. .

The next day, more media reported the news. When the world was in economic crisis and the domestic economy had not yet come out of trouble, Jumei 6*18 was not earth-shattering, but it was enough to attract attention.

1000 million people shopped, and more than [-] million people viewed it throughout the day. More than one-third of Internet users paid attention to and participated in this promotion. This is something that most people did not expect. After all, Jumei does not have large-scale advertising. .

"How did you know that Jumei had a promotion?"

"Because Qu Li wants to build a car!"

"..."

A portal website randomly interviewed several passers-by. This inexplicable answer may explain something. Whether you hate him or like him, Qu Li is well-known in China.

The protagonists of this promotion are Jumei, Luqi and Dadongzi.Yangcheng TV station, who knew the news, quickly came over for an interview. Online and offline media focused their attention on this promotion and wanted to know more about the inside story.

On June 6, many people on Weibo and other social networking sites complained that the website was lagging, that online payments were terrible, and that the transaction failure rate was too high. As a result, many people missed out or did not enjoy the maximum benefits.As a result, within a day, public opinion reversed, and only then did we realize what a huge traffic impact Jumei had suffered yesterday.

Ali held an emergency meeting to discuss Jumei’s promotion. Why did their website not crash? Can we (Taobao) do a hidden promotion?Soon they will have another question, what is cloud computing?

Taking advantage of the popularity, Jumei announced the public beta plan of Jumei Cloud Computing, which will be officially launched in mid-July a month later, which was another thunder.

Although Amazon had cloud computing services in 2006, and Google and Microsoft announced their cloud computing products in 2008, the best Internet entrepreneurs in domestic companies still believed that cloud computing was new wine in old bottles until 2010. Decades later s things.

Juyun Technology has disclosed some cloud computing information, and domestic Internet practitioners and senior programmers have conducted extensive discussions. Is cloud computing true or false?Does a junior high school student really have such foresight?

For the uninitiated, some people, including the media, said that Jumei’s website was not well maintained and it was down for 6 minutes on June 18. How can we ensure that we can provide good cloud services to other companies?

Some people also explain to Jumei that 1 million user visits have not completely collapsed. In China, apart from Jumei, only Baidu, Ahri, and Penguin can do it, right?

Discussions about the technical strength of Jumei have increased, which is a huge blow to other domestic B2C e-commerce players, such as Dangdang, Joyo Amazon, Newegg, Mecoxlane, Coaxing Children, Vipshop, also in Yangcheng, and Vancl Eslite. Shivering.

Well, this is bragging. Dangdang’s Daqingzi also registered on Weibo and posted a post sarcastically saying that Jumei is not a B2C e-commerce company like Taobao Mall. Qu Li is even more bragging than Ma Yun.

"No B2C company can grow at such a fast rate. This is not in line with business logic. It is impossible for Jumei to continue to develop like this without shortage of money. Be careful if the speed is too fast..."

"To meet the needs of domestic e-commerce, Jumei Logistics needs at least 100 million employees. No domestic company has this management capability..." Some people borrowed Ma Yun's words and said that they are not optimistic about Jumei e-commerce. It seems that this can prove it. Jumei Cloud Computing is garbage.

The doubts from the outside world are not important. With so many goods sold, how to deliver them immediately is a big problem. Unfortunately, Jumei Logistics has suffered a lot. Several transit warehouses have been liquidated. It could have guaranteed three-day delivery nationwide, but this promotion will reduce it no matter what. operating speed.

The construction of Jumei's ultra-large-scale warehousing center was put on the agenda, and GLP China CEO Mei Zhiming also came to Yangcheng to attend their meeting to discuss the construction of the central warehouse.

Jumei's self-built logistics requires the purchase of a large amount of fixed assets. What should I do if I have no money? The publicity meeting after 6*18 will play a big role. This year, banks are really begging companies to borrow money. Local governments are opening the door to all kinds of investments. The difficulty and cost of getting loans to buy land in Jumei will be greatly reduced. .

The central warehouse of Jumei Logistics is not small and cannot be used exclusively for its own use. After it is opened to third parties, things will become complicated. How to manage it will test the team's ability.Qu Li contacted GLP, naturally to rely on their professional capabilities.

Envision, CICC, and the returning GIC of Singapore all favor GLP. They have long discussed the cooperation proposed by Qu Li. After the June 6th promotion, they finally made up their minds and reached a strategic cooperation agreement with Jumei Logistics. .

Not only that, Singapore’s GIC photographed senior executives who came to Jumei for inspection, and two less-reputable investment institutions came to Jumei, Russia’s DST and Hillhouse Capital. They have purchased a large number of Jumei stocks in the market and are holding them. The shareholding ratio was close to 5%, so we began to formally contact Jumei’s management.

Of course, Qu Li had heard of the names of these companies, so he gave them the opportunity to meet and get to know each other. As for the issue of shares, he must reconsider. He is not short of money, but he is short of resources other than money.

If Singapore GIC wants to invest, he will most likely agree. There is no way, they are even better than China Investment at this time, their investment scope is all over the world, and their professional capabilities are too strong.He is actually willing to invest in a project cooperating between GLP and Jumei Logistics. This is so sincere.

Ke Jumei's outstanding shares exceed 35%, and Qu Li's shareholding ratio is only about 38.6%. If it is diluted, he will lose his veto power in the future.

Regarding this issue, Qu Li also had a candid exchange. It seems that Jumei's current development is not enough to prove his ability and allow him to obtain permanent veto power.

“I don’t like super voting rights. Too much founder power is not a good thing. No one can be right all the time, but a veto power that can be inherited within the company can allow the company to break away from the impulse of the capital market to pursue short-term interests...

I personally believe in long-termism. Jumei is positioned as a technology and service company based on the supply chain. The current situation dominated by third-party sellers is not what I want. It is a compromise we have made in order to survive...

Jumei's future retail direction is to increase the self-operated ratio to about 50% and maintain the proportion of self-owned brand sales at about 5%; the technical direction is to make Jumei cloud computing services become part of the Internet infrastructure..."

Many of Qu Li's words are well thought out. When the concentration rate of the retail industry approaches or exceeds 25%, private brands will enter a period of rapid development.The proportion of private brands in the retail industry in Europe is about 50%, and in North America it is about 30%.

The reason why Goudong lags behind Ali may not be because it has been established for a short period of time, but because Dadongzi did not have enough knowledge and did not realize that the perspective of e-commerce business operations has changed from chasing traffic to organizing production and sales activities around consumer needs.

This is what Pin Xixi calls the C2M model. It sounds high-end, but it remains true to its origins and does not deviate from the independent brand operating model of the European and American retail industries. C2M is just a part of Internet slang.

After these three investment institutions came into contact with Qu Li, they strengthened their determination to invest in Jumei. The founders of Jumei have a clear understanding of the industry, the team members have an excellent structure, and there are almost no obvious shortcomings.The biggest problem is lack of money, but for investment institutions like them, problems that can be solved with money are not real problems.

"We are willing to support you in obtaining a permanent veto power..." the three institutions successively promised.

Qu Li agreed that DST and Hillhouse’s shareholding ratio in Jumei exceeded 5%. Just a few days later, Jumei’s stock price exceeded US$20 and exceeded US$6 at the end of June, with a market value of more than US$25 billion.

The shareholding ratio of DST and Hillhouse exceeds 5%, but it seems impossible to want more. BlackRock of the United States is actually increasing its holdings in Jumei, and there are fewer shares circulating in the market.