Reborn Entrepreneurial Giant.

Chapter 265 COFCO Ning

Jumei Logistics has adapted to the new rhythm, and Jumei has begun to sum up experiences and lessons, and reward them based on their merits. Of course, Lu Qi will reward his merits and punish his mistakes, and Qu Li will come forward to praise them. Of course, everything is a routine.

The matter of investing in Jinshan was handed over to Vision Investment, and Qu Li once again wanted to run away. Unexpectedly, COFCO's acquisition of Mengniu was about to end, and the head of this large rice crop company made a special trip to Yangcheng to meet Qu Li.

"Reconciliation, is this necessary? I have always been kind to others." Qu Li thought it was quite funny. What kind of friendship do we have?

"He didn't expect things to come to this point..." Mr. Ning

"Oh, is there more?" Qu Li was noncommittal.

"He is a senior after all, and everyone is..."

"You are a senior. I admire you very much. I just happened to come to Yangcheng. Without Jumei's guidance, a small company like ours can't compare to a large company like Lianxiang. Until now, I dare not not sell their computers... ..." There is something in Qu Li's words and sincerity.

"Okay, I also want to see how you grow so fast. Maybe you will surpass Zhongliang one day." Elder Ning is also interesting.

Qu Li took Mr. Ning to visit Jumei and explained everything from the strategic concept to the company structure, even the "middle office" department that is not currently open to the public.In fact, Lin Bing is confident that China Platform 1.0 will evolve into China Platform 2.0 next year, and it will be publicized to the outside world the year after next at the latest.

"Cloud computing is of great significance. It is equivalent to water, electricity and gas in the Internet era. In the extreme, any entrepreneur can build a large website like Jumei Taobao by buying an ordinary computer, which greatly reduces the cost of The capital cost of starting their business saves the time cost..."

"All it takes is one computer, no need to buy a server?"

"We bought it for them. For example, assuming there are 24 servers to meet the 10-hour Internet access needs of people across the country, Jumei usually only needs 3 servers and 5 servers during peak periods. Our cloud computing company may purchase them. 6 units. The extra server resources can be rented to other customers, which can not only reduce costs but also make some money..."

"What is the difference from IDC business?"

"..." It's too troublesome to explain this to a layman. I skipped the topic in a hurry and introduced Shopee. They provide technical support to the company through the middle office department, control the financial and personnel arrangements for key positions, and at the same time ensure that the number of domestic employees in Shopee The proportion does not exceed one-third.

Qu Li is so sincere, Ning Da Lao can't help but express his opinion. At first he asked Qu Li, but later he took the initiative to express his own opinion. The human relations of state-owned enterprises are N times more complicated than those of private enterprises. Compared with a young man like Qu Li, he has more experience. too much.

Chen Danlin came to him at some point and accompanied the two of them from the company to the canteen. Yes, the canteen. Jumei’s food standards are getting higher and higher. As an Internet giant, if they have to rely on eating and drinking to maintain relationships, they are too Low.

At first, leaders from the Yangcheng area visited Jumei, and they would be accompanied by people to nearby hotels, but the effect was not good, so they simply stayed in the canteen. Qu Li himself did not stay in five-star hotels or take first-class flights. Domestic reimbursements for food and drink are subject to the highest standards. They are harsh on their own people, let alone generous to outsiders.

"Is this how you entertain guests?" Mr. Ning entered the cafeteria.

"You are treated the same as the governor of Guangdong Province and the governor of Yangcheng..." Qu Li would not change the place to eat because of his complaints: "I also know that this is a bit formalistic, but I can't think of a better way. We are doing e-commerce retail. By reducing waste during operations, the money saved can benefit consumers, which in turn promotes consumption, which may form a positive flywheel effect and achieve rapid development..."

Qu Li's reason is very good. If you don't accept it, you are not a friend. If you don't like it, come less often, so there are fewer people from around Yangcheng coming to enjoy the autumn breeze.

Naturally, Mr. Ning would not get angry because of a meal. He probably said it to give an explanation to the people accompanying him: "You are not doing this as a formality, only eating and drinking in the hotel..."

From Jumei to Cheetah Motors, we finally talked about Honor and brand building, and asked him a key question: how to build a high-end brand.

This kind of big proposition is too difficult. High-end brands are not just trumpeted. Just like Weilai wanted to take the high-end route at the beginning, but in the end the foundation was insufficient and there was a possibility of failure midway.Just like Toyota Motor, with good products and technology accumulation as the basis, the company can have stable profits, and then it can keep trying, and it will always succeed the more times it takes.This is how successful Fast Retailing Group, the parent company of Uniqlo, is.

"If domestic brands want to take the high-end route, first of all, the company itself must have strong strength and quality assurance; then the national strength must be improved to get rid of young people's prejudice against domestic brands; and finally, there must be an increase in the number of wealthy people and consumers who are not short of money. Their choices will be diversified and they are willing to pay for a high-quality life. I feel that going high-end for the sake of high-end is evil..."

Qu Li made no secret that COFCO's products should follow the inclusive route. With a long-term good reputation, it is logical to launch high-end brands.

Qu Li's words sounded very reasonable. They were very common more than ten years later, but they were quite innovative in 2009. Elder Ning did not refute. After thinking about it carefully, it seemed that they did make sense.

But it is not enough to make a high-end luxury brand. It also needs the support of metaphysics. For example, many luxury brands never consider washing and can only wear it once...

When Elder Ning left, he suddenly realized that after chatting for a long time, his goal was not achieved. Should he intervene forcefully? Is it worth it?

"Xiao Lin, what do you think of Qu Li? Is there any hope for Jumei and Glory?" Elder Ning asked his assistant on the way back.

"I feel that he is very different from other entrepreneurs. I feel that he is too young to be reliable, but he has a clear mind and is difficult to evaluate. But Jumei and Honor have a high probability of success. Even Changfeng Motors, I feel that there is no hope of success. It's very big..." Assistant Xiaolin

"why?"

"I agree very much with what he said that the success of a company is not something that comes out of the brain, but relies on the experience and lessons learned from the failures of others and oneself; the Chinese market is too big and complex, so the failure of a company is inevitable, and success is the only way to succeed. It's an accident..."

Elder Ning was deeply moved after hearing this. From failure to success, or from one success to another?How did Qu Li sum up these words and his own experience?

"Has Qu Li ever failed?" Elder Ning suddenly asked

"..." Assistant Xiao Lin realized this. No wonder he felt awkward. Qu Li...

"Is it true that he was forced to resign as CEO of Jumei and Honor?"

No matter what they think, COFCO is ready to cooperate with Jumei. Compared with Taobao Mall, which only sells in China, Jumei with Shopee is obviously the first choice.