Reborn Entrepreneurial Giant.

Chapter 421 Shopify and Rookies

Fenghua International's Shein model and pricing strategy obviously focus on foreign markets, so building a website on their own has become something they must consider, as well as logistics and distribution issues.

"Can shopee help us solve all our problems?"

The answer is definitely no. Even shopee’s logistics and distribution are a big problem, let alone helping Shein.

"Can we continue the current model?" At the same time, I sell goods on Jumei, Taobao, and Amazon. As a big seller, I remain neutral and do not take sides.

As an ambitious company, it is certainly possible to make money to support the family and accumulate a fan base in the early stage, but it lacks initiative. Building an independent website is an inevitable choice. Otherwise, how can it help the factory "consign" women's clothing.

“We don’t have high requirements for the website in the early stage?” someone asked

"Not high..." It takes time for a website to accumulate popularity

"How about we try Shopify? This is a website that can be built independently..."

Qu Li listened for a long time and discovered that this website is an e-commerce website building tool that provides SaaS services. It provides e-commerce sellers with the technology and templates to build online stores, including basic functions such as order tracking, automated inventory management, uploading pictures, and adding tags.

It’s still not easy to understand. This is an e-commerce website construction platform. Sellers can quickly build a store by renting a store and pay a monthly “subscription fee”. There is no need to buy a domain name and build a server.

"What's the difference between them and Taobao eBay?"

"You can use your own domain name and only use their templates. We currently have limited manpower and it is difficult to develop it ourselves and it takes time..."

Listening, Qu Li has some impressions of this website called Shopify. It seems that many cross-border e-commerce companies in China use their services to build websites. The overall cost seems to be very low. The key is not that. This company later went public, and its market value The highest is more than 2000 billion US dollars, which is more powerful than Goudong and Pinxixi.

Shein can use Shopify to build a website for the time being, but he will definitely set up his own website in the future. Although Qu Li is not short of money, a company cannot form its own hematopoietic ability. If it relies on him for blood transfusions for a long time, it will most likely not survive long.Even Amazon, which has been established for more than 20 years, has actually had very few years of losses.

While they were building their website on Shopify, Qu Li seriously thought about the value of this website, probably to give more sellers with ideals and pursuits the opportunity to independently build a website, operate it at a low cost, and have more initiative.Later domestic imitators seem to be Youzan, Weimeng, and Weidian, but most of them have not grown up.

Realizing the advantages of Shopify, Qu Li naturally wanted to do it himself, or acquire it, not Fenghua International, but Jumei.The success of a business model has a lot to do with the founder team. Fenghua International is a fast fashion clothing brand and an evolutionary form of a traditional industry, while Jumei is an Internet technology company and is closer to success.

Back in Jumei, Qu Li and Lu Qi talked about the Shopify model.

“Do we need to serve Google?” Lucci

“What does this have to do with Google?”

"Where can Amazon third-party sellers go to market after setting up their own websites? Google search is the best choice..."

"That's just right. After the success of Shopify model, Shopee can gain greater initiative..." Qu Li thinks this is a good thing

"Google..." Lu Qi thought for a moment. Google is a company with a good reputation.

“If they acquire Shopify, what will be their positioning?”

"Of course it is an independent operation and serves Amazon third-party sellers." Qu Li doesn't want Shopify to become the next shopee, which makes no sense.

"This is also competing with Shopee for business."

"Who said that?" Qu Li said about his idea. Since it is difficult for Shopee and Shein to do good logistics, why not integrate third-party logistics?

"We have improved the construction of logistics information infrastructure at home, and after accumulating experience, we have integrated third-party logistics companies into our system abroad." Qu Li

"Should Jumei Logistics not only be open to customers, but also open to competitors?" Lu Qi felt a little mixed at this time and couldn't explain what he was feeling.

"You are right to say that." Qu Li stood up and walked around in the meeting, thinking of Cainiao Network.

"My previous ideas were not very mature. Ma Yun once said something very pertinent. It is difficult for us to manage 100 million couriers. However, the scale of the domestic e-commerce market may exceed that of the United States. Jumei Logistics cannot even meet the demand within the platform..." Qu Li said, because he was a little anxious, his words were not coherent.

"On the one hand, there is the ever-expanding demand, and on the other hand, there is spare service capacity. Since we can't do it ourselves, why not let others join in and use our technology to help other express companies grow?"

The more Qu Li talked, the more excited he became, but he wanted to summarize his ideas, so he called the executives who were not out for a meeting to discuss his ideas.

"I want to do a big thing, build China's intelligent logistics backbone network to serve logistics companies across the country, so as to raise the lower limit of the entire Chinese e-commerce industry..." Qu Li began to elaborate on the concept of "Rookie Network", Ali is really a "great" company that has made many contributions to the country, including Pinxixi's success, which all benefited from Cainiao Network.

"I object. The advantage of Jumei's B2C model lies in service. The establishment of China's intelligent logistics backbone network can significantly improve the service level of social express delivery. If Taobao Tianmao's services are similar to Jumei Juhuasuan's, their low price advantage..."

"I understand what you said, but if we don't do it, won't Ahli Mayun do it?" Qu Li was not angry. From the actual needs, Jumei had no need to do this.

"Ma Yun may not have thought of..."

"He must have thought that if Taobao wants to improve its logistics service level, it will inevitably integrate the power of social express delivery, invest in the construction of warehousing centers, and improve service levels and delivery speeds..." Lu Qi said calmly

The probability of problems with Four Links and One Express is more than ten times higher than that of Jumei Logistics, and the gap in operational capabilities is almost visible to the naked eye.Faced with the challenge of Jumei, Ahli couldn't think of any solution.

"Even if they would think of it, it's not now. We don't need to hurt ourselves..." There are still people who object. Cash on delivery accounts for 90% of platform payments. Jumei Logistics is Jumei's "core competitiveness" in attracting new users.

"Building an intelligent backbone network also has another purpose, which is to prepare for the international market." Qu Li talked about the Shopify model and his idea of ​​integrating international third-party logistics.

Shopee's logistics capabilities are seriously insufficient, and its sales revenue is somewhat inflated. Honor mobile phone sales account for a large proportion of the platform.However, these situations are changing. After Honor is launched, it will inevitably sell mobile phones directly on the official website.In the short term, it is possible to cooperate with companies such as the U.S. Postal Service and FedEx, but it is difficult to control costs and efficiency.

Everyone quickly understood the value of establishing a logistics platform and cooperating with third-party warehousing and logistics companies, but this still did not convince them that there was no need to involve foreign affairs in China.

"We have established such a network. Although we have served social express delivery, Juhuasuan is the first to benefit..." Lu Qi supported Qu Li. In fact, he admired Qu Li's style and courage at this time, and he did not hesitate to sacrifice his life to do great things. They want to do more than just e-commerce retail.

"We are positioned as a technology and service company with supply chain as the core, including logistics technology services. Judging from past experience, it is difficult to make money in pure retail, and price competition is unavoidable. Guge Search, Cloud computing and Jumei Logistics may be our profit points in the future." Lu Qi explained his reason, which is similar to how Costco's retail department makes money, and profits come from membership fees.