Reborn Entrepreneurial Giant.

Chapter 447 Car Chassis

Both BYD's Yunhu and Chrysanthemum Factory's Hongmeng have bragging rights. For example, the open source Hongmeng and mobile phone Hongmeng are two systems, but for the sake of brand marketing, they use the same brand.

Neither active variable damping suspension (Yunhu C), air suspension (Yunhu A), or hydraulic suspension (Yunhu P) were invented by BYD.But BYD has integrated these body suspension technologies into a system, and it has surpassed its competitors. This is its ability, and it is something that other car companies have not done.

Their propaganda is a bit untrue, but the effect is very good. It can only be said that BYD's marketing team has evolved and learned the tricks of Yu Dazui in the chrysanthemum factory.On the day of the press conference, a large number of videos with similar copywriting were released: BYD's Yunnan technology can easily make a car that weighs two tons jump up, but it is difficult for some people with deep knees to stand up.Using the elimination method, I know that it is not for BBA. Toyota Volkswagen’s electric cars have been beaten to pieces, so Xidi wants to make potential users who like Tesla feel guilty...

Is BYD's technology great? It is certainly great, but it is far from as powerful as some media unscrupulously promoted. Hongqi H6 has Yunhu C, NIO has Yunhu A, and Yunhu P seems to be exclusive. As for Yunhu X, it is also The dancing and bouncing functions (which are also implemented in the GAC Aion LX) are almost impossible to appear on mass-produced cars. They have no practical significance but will reduce the life of the air suspension.

BYD's brand and public relations department are very powerful, but the premise is that it is supported by technological accumulation. Seven points are true and three points are false. If you really want to be as unsatisfactory as a certain person, how can you brag?

Qu Li doesn’t understand cars. To make a good future car, the guiding ideology is the first principle. The three-electric system is the prerequisite to be ahead of the peers. The gearbox can be abandoned and the engine is temporarily useful. Only the chassis technology needs to be iterated, but it will not be eliminated.

It is logical for Qiancheng to delve deeply into chassis technology. It will first implement Mercedes-Benz's "magic carpet" or Land Rover's "all-terrain feedback adaptation system", and then evolve to Yunhu P...

"We have officially submitted the additional issuance plan to the relevant departments, and the financing will be completed in mid-June." Lu Tao reported on other aspects of the company: "The number of institutions visiting the company for research has increased..."

"We are an ST company, is it necessary?" Qu Li didn't want to receive these people.

"Qiancheng Auto has been trading at the daily limit for many days." Lu Tao, what he didn't say was that Qiancheng Auto not only frequently raised the limit, but also frequently fell below the limit, which may have been maliciously manipulated.

Qu Li has also noticed this phenomenon, but Xiangjiang Fortune Group pays more attention to wealth management. Now it plans to establish an insurance company, and its influence in the securities market is limited.Well, in other words, Xiangjiang Wealth is a formal public fund, not the kind of hyena that bites people at every turn.It's not that Qu Li has no solution, but he feels that Qiancheng Automobile's trading is restricted and the range of rise and fall is limited, so market value management is of little significance.

"These investment institutions have great disagreements about Qiancheng Motor." Lu Tao calls Qiancheng COO, who actually bears the responsibility of CEO.

"We are very formal and all data is authentic and trustworthy."

"It's not that they suspect data fraud, they don't understand us..."

Qu Li thinks that Qiancheng Automobile's plan is simple and easy to understand. Of course, this is just because he thinks that in the eyes of the outside world, Qiancheng Automobile's development is too "conservative". Qiancheng CS6 is selling like hot cakes. Some people have been waiting for three months, so why not increase production capacity in advance? ?Qiancheng Geometry is very popular. You need to wait for at least half a year. Hungry marketing is too risky...

"I said it's not hunger marketing." Qu Li quibbled. Well, no, it was an explanation.

"I know, but they all say that. I can't say that the consistency of the power battery is not up to standard, and there are safety risks that have not been solved, right?" Lu Tao said

"What did you say?"

"Qiancheng insists on quality first, SUV priority, and high-quality strategy..."

"There's no lock on the BMW and Mercedes-Benz, right?"

"Uh, no."

Qu Li was a little relieved that electric cars would subvert the entire industry. He didn't know what luxury cars in the electric car era looked like. The black technology of consumer electronics could easily spread from flagship phones to thousand-yuan phones.If autonomous driving is really implemented in the future, travel as a service will be realized, and the value of the car brand will be greatly reduced.Therefore, Qu Li doesn't know whether Qiancheng Motor will become BBA or Toyota or Volkswagen.

The long-term strategy is uncertain, but there is no doubt about the short-term direction. Qiancheng Motor will definitely give priority to SUVs. Great Wall Motors has become the leading domestic brand with SUVs. It will not miss the opportunity brought by this industry trend.

"From now on, we will directly say that we want to become synonymous with new energy vehicle brands..."

"Huh? What does that mean?"

"We want to be a pioneer in the industry, which means high risks and high returns. If you don't believe in us, get out as soon as possible, and if you believe in us, don't make trouble..." Qu Li is not a believer. Cash is king in the capital market. After Honor's financing, The company has more than 100 billion US dollars in cash on its books. There are several domestic financial institutions that can compete with Honor. In particular, Honor holds more than 55% of the shares in Qiancheng Motor, which has "unlimited" funds plus controlling shares. If this will lose to "hot money", then It's better to buy a piece of tofu and get killed. It's so embarrassing.

"Let the secretary-general explain to them next time..." Lu Tao began to blame the blame.

Qu Li didn't care. He didn't care anyway, and he didn't need to ask anyone for financing. If no one was willing to invest in this financing, he could cover everything.

Qiancheng Motor's financing this time is to increase investment and repay debts. Qiancheng Mitsubishi's production base is about to be completed, and it needs money and various investments in electric vehicles.Therefore, 20 billion is needed, which increases the share capital by about 15%, but Honor’s shareholding ratio remains unchanged.

Although Qiancheng Automobile does not make money, it sells more and more cars, and its cash flow is still good. A Qiancheng CS65 sold more than 30 billion in a month, and a Mitsubishi Pajero sold an average of 1000 units a month based on 30 for 5 months. There are 15 billion.It should be a certainty that Qiancheng's sales this year will exceed 100 billion.

After learning about Qiancheng Motors, I also went to check out Cheetah Motors. They didn’t plan to learn from Qiancheng’s high-quality strategy, but they were still very interested in “Wuling Hongguang” because the genuine Wuling Hongguang has been a hot seller since it was launched last year. Monthly sales are approaching 2 units.This proves that there was nothing wrong with Quli's initial product positioning.

"We have started pre-sales, and the situation is very good..." Cheetah Motors CEO said honestly in front of Qu Li. Although Changfeng is Cheetah's controlling shareholder, Qu Li's influence is everywhere, and there is a real conflict. It’s hard to say who I will support.

Qu Li learned that the distribution channels of Cheetah and Qiancheng were not completely separated, but only a few models such as Cheetah Black King Kong and Feiteng MPV could be sold through their channels.This intricate relationship was only a compromise they had to deal with many times.Of course, the two companies have signed a sales agreement, which will be credited to Qiancheng Automobile, and whoever sells will be responsible for after-sales, reducing trouble.

After getting to know the two car companies, the leaders of the Xiang government knew that he had returned to Xingsha, and they quickly came to Xingsha to question him. Why were Mao's electric vehicles not produced in Xingsha?

What can Qu Li say? You guys can't even get a car qualification. The factory in Beijin hasn't been built yet, but Qiancheng has obtained the car production qualification. Isn't the gap obvious?Is it wrong to choose the three major bay areas for luxury car sales? Just like the wealthy people in Shanxi Province, although they are rich, can they lead the domestic consumption trend?impossible.