Reborn Entrepreneurial Giant.

Chapter 540 Reappearance of production capacity problem

"Why are you so concerned about these self-owned brands? With their sales volume, it is difficult for them to help us in the short term." Lu Qi asked Qu Li in confusion. It would be better to have this time. It seems that there is nothing that needs his help.

"Jumei's main business is retail after all. The two typical profit models overseas are Costco's membership system and Wal-Mart. One thing they have in common is that private brands account for more than 30%. This is our The only way to go in the future cannot be allowed to go astray now. If a set of methodology is formed that can be quickly copied..."

Qu Li once again emphasized that Jumei should not expect to make profits through retail. If you want to make money, you have to find other ways to integrate the upstream and downstream of the industrial chain and improve efficiency through technological progress. This is a difficult but correct thing.Cloud computing and search, Internet finance and Time WeChat will not be short of money, but these are not e-commerce retail.

It was July. Although it was the off-season for e-commerce, Qu Li was still busy at Jumei. He summarized the gains and losses in the previous period and began to give vacation to senior executives.Sometimes, as a tool person, I help Dadongzi to support the scene and negotiate cooperation with several large domestic appliance companies.

Of course, Qu Li also has his own private work. It is time for Qiancheng Motors to establish its production base in Yangcheng. Huadu is owned by Nissan, Zengcheng is owned by Honda, Nansha is owned by Toyota, and Qiancheng Motors is located in Panyu District.

The annual production capacity of 30 is not large, but it is very important. This is the production base of the domestic "peak" technology CMA architecture.

Yes, that's right, Qu Li just revealed this plan, and someone took the initiative to brag for him on the Internet, saying that it was...

Quite embarrassing. Qu Li was embarrassed to brag like this anyway. Did he start the trend of "pre-research" by friends?This is not a good thing.

Saab Automobile has restarted. The previous technologies and patents are still there, and some talents in core positions have been recalled to the country to help improve Qiancheng CS6 and CS8.

May, June, July and August are the off-season for car sales, and the total sales of Qiancheng's two cars dropped to less than 2.Of course, some people say that Qiancheng has three cars. The 2012 self-developed engine version of Qiancheng CS6 is not the same car at all.It is not wrong to say that the Mitsubishi engine version of the CS6 has not been discontinued, and some minor modifications have been made to continue production and sales.

However, most of the parts of the two Qiancheng CS6 are common. Why is it said that they are trying to sell the dog meat? Qu Li is definitely not convinced. He also plans to launch the facelifted CS8 next year with the same operation, changing the engine and restarting it. Tuning.

And the Qiancheng CS8 was reduced to 5 options, a front-wheel drive comfort version and a front-wheel drive performance version, and then the price was lowered and Saab helped optimize it.There is also the most expensive manual-automatic performance version.

Saab restarted its operations and recalled many experienced engineers who were willing to work in China.I came to China with the information to help Qiancheng improve the safety of two SUVs, adjust the chassis, and participate in the design of hybrid vehicles.Some Saab and Volvo employees remain in Sweden and Frankfurt to participate in the research and development of the CMA architecture.

As of the end of June, the cumulative sales of Qiancheng CS6 this year reached 6. The sales of Honda CR-V, Nissan Qashqai and Volkswagen Tiguan are both less than 12. The Great Wall Motors Haval H10 has been on sale for two months, with sales exceeding 6. Qiancheng CS8 has sold more than 6 in these 5 months. Sales volume is only just over 4. Although it has increased compared with last year, it still ranks behind the Honda CR-V and Toyota RAV[-], two similarly priced cars.

Qiancheng's two cars are very cost-effective, but cost-effectiveness is not enough for a car. Qiancheng's current intelligence and electrification advantages are not obvious, and consumers do not recognize them. What do you want Qu Litu to do?

However, according to various statistics, Qiancheng Auto's half-year sales exceeded last year's, firmly establishing itself as the number one domestic SUV brand, dominating the price range of 10 to 20 yuan.

Under this situation, more and more people want to become Qiancheng 4S store dealers. However, after last year’s radical expansion, Xia Mingfei began to tighten policies and improve services. As for direct-operated stores, he only chose a dozen ( New) first-tier cities.

"We can't expand because our production capacity is not enough." Xia Mingfei and Qu Li said

"What nonsense? Our 30-capacity factory has just been built." Qu Li didn't believe it.

"More than 17 were sold in the first half of the year, and sales will generally be better in the second half of the year." Xia Mingfei

"..." Qu Li was a little dumbfounded. He really didn't have time to pay attention to this. He and Lu Tao were busy acquiring Saab cars, and they were both confused.

“Should our sales be lower next year?”

"If we sell 35 vehicles this year, a 15% increase next year will exceed 40 vehicles."

The so-called production capacity of 30 vehicles is the normal state, and the extreme state can increase it by at least 5%. There is also a production capacity of 10 vehicles in the old factory. It shouldn’t be. Is it wrong? Great Wall Haval seems to have sold 2012 vehicles in 28. Could it be him? Too much bragging has caused many people who want to buy a car to buy an SUV instead?Or is there always a part of the society that silently supports domestic production?

"There are procurement quotas in various places in Huxiang, and they support us very much." Xia Mingfei added: "Both of our cars have been included in the procurement catalogs of the imperial court and local governments..."

Xia Ming continued to add: "In addition, I found that sales in the northwest region tend to be better because SUVs have better passability. It is necessary for us to build factories in the northwest and southwest."

"Then we can only go to Chang'an." Qu Li didn't say anything. Looking at the map, he knew that Hunan and Guangdong provinces are in the south, and SUV sales are better in the west, so the choice for the third car base must be in the northwest. The fourth one should be built in the east.

"BYD is in Chang'an."

"Isn't that good?"

After communicating with Xia Mingfei on the phone, Qu Li flew to Xingsha after handling the matters in Yangcheng. After communicating with Lu Tao, he also had to contact the Xingsha government.The local government has given support and naturally hopes that you will return the favor and contribute to the local economy. However, Qiancheng Automobile keeps moving out, and ordinary leaders cannot figure it out, or do not want to figure it out.

"Sorry, I didn't do this..." Lu Tao was very embarrassed. He was the second-largest person in Qiancheng Motor, and Qu Li delegated a lot of power. But last time he went to Europe to acquire Saab, this time he had lost points due to production capacity issues. It can be said that It's a bit embarrassing.

"There is no need for you to tell me this. No one can avoid making mistakes. The key is whether there is progress in the future. Don't you think Lei Jun and Lu Qi never make mistakes?"

"It was my problems that affected the company's development..." Lu Tao blamed himself.

Qu Li stopped persuading him and asked him to find ways to make up for it, such as accelerating the construction of the Yangcheng base and advancing the Chang'an factory construction plan as soon as possible.In the past, the construction cycle of a factory took three to four years, and ten years later it will be less than one year. Now, as long as you are willing to spend money, you can definitely control the construction cycle to within two years.

"How about we increase the price?" Several people discussed that the best way to control sales is to increase the price.

"Then the reason can't be that the yen depreciates and import costs fall, right?"

"How about increasing the proportion of 4S stores?"

"The contract must be strictly implemented during the contract period and don't try to do anything wrong!"