Reborn Entrepreneurial Giant.

Chapter 559 Glory 5

Honor 5 is released, Honor once again proves itself!

Exaggerated news by the media appeared in Internet news around the world. Honor went on sale a month after the release of the iPhone, avoiding Apple's peak publicity period.

Although the two companies are competitors, they are very restrained from each other.

荣耀5基础款16G版本的售价是649美元，64G版本的749美元，note版本的售价是799美元和899美元，比起IPhone5高配64G版本849美元的售价高出50美元，这是硬杠IPhone啊！

However, Honor released two mobile phones at the same time. What does this mean?Especially the system chips are exactly the same, and there are differences in screens, cameras, memory chips, etc. Why?

There is no doubt that Honor's product strategy has changed. This has long been expected by the outside world, but I didn't expect that this day would come so violently. From the previous high-quality hits, to now it has accelerated the speed of product iteration.

The prices of several mobile phones in China are 4599/4999/5599/5999 respectively. Compared with the lowest domestic price of 5 for IPhone5288, Honor is definitely a conscientious company. You must know that the price in the United States is excluding tax, while in China it is Prices include 17% VAT.Honor is equivalent to a mobile phone of the same quality, giving consumers more choices.

One week after the release of Honor 5, the four mobile phones sold 4 million units worldwide, surpassing the 600 million units of IPhone 5, achieving another "victory".

Soon there were comparative reviews of Honor and Apple phones on the Internet, which are almost standard equipment for technology UP owners, and they were compared from all angles.

In fact, this kind of video is not interesting. Everyone must have their own victory and defeat. To this day, no one denies Honor’s innovation ability. It’s hard to say other things. The most intuitive feeling for consumers this time is the data cable. Apple’s Lightning interface can work properly. The reverse plug has a transmission speed of 25 to 35MB/s. Honor’s Type-C interface has been measured to reach 50MB/s. It is said that the speed between the next generation PC and mobile phones can reach or even exceed 100m/s.

The USB3.0 standard has not been released. Honor's Type-C was self-developed based on the design standards announced in November 2008. It could have been faster, but considering the cost and actual use experience, we gave up this attractive option.

Ordinary consumers cannot understand complex parameters, but they have a very intuitive feeling to know whether the speed is fast or slow. Connecting an Honor phone to a computer can achieve faster transmission speeds, and the effect is better when used with an Honor notebook.

This may be differentiated competition. Honor notebooks have opened up this unfamiliar market with the advertising slogan of 10 seconds to boot and 10 hours of battery life. Now it is the turn of Honor mobile phones to establish competitive advantages through the Type-C interface.

"Why can't Apple make iPhone?" Some consumers question, will Apple be replaced by Honor?

Tim Cook explained that faster speeds have no practical significance, and was quickly slapped in the face: Does it make sense to have faster file transfer speeds on mobile phones and computers?How can it be!

Some people also speculated on some reasons, such as cost. USB2.0 has a longer history, USB3.0 has just come out, and various patents have not expired. If you want to use it, you have to pay.

To put it bluntly, behind the various advancements of the Honor 5 mobile phone is the ability to play a role.

"If the profit of an iPhone is close to US$200, the profit of one of our mobile phones is only about US$100." Chen Jingqiu, the financial director, reminded Sanjay Jia, who had just returned to China, not to be too optimistic at the company meeting.

The pricing of Honor mobile phones is basically the material cost multiplied by 3, and then adjusted according to competing products on the market. It can be raised or lowered, and the minimum cannot be less than twice the material cost. Only in this way can the profit margin be guaranteed, which also means that they cannot Thousand yuan chance.

As for the iPhone, the material cost may be multiplied by 4, but it will never be lower than 3.Chen Jingqiu’s statement is a bit exaggerated, but it cannot be wrong. After all, iPhone and IOS AppStore.

"Do we also have advantages? KMS has advantages in the Chinese market." Sanjay Jha

Qu Li needed Glory to have the impersonal Wai Guoren, and he also needed an understanding and flexible Wai Guoren to coordinate in the middle, so the current structure was created.Sanjay Jha's optimism is understandable, but he himself is a pessimist.

Although Juhua Factory in the domestic market uses Honor's KMS service and app store on high-end phones, it is still developing self-developed chips and may not be aware of the role of the software for the time being.Fortunately, OPPO and VIVO worked steadily and cooperated quite well, so Qu Li tried his best to cooperate.

"Tianming, how did you convince them to add KMS service to their mobile phones?" Sanjay Jia didn't know much about this and always found it a bit incredible. The threat should not be very effective.

"We purchase a large amount of equipment every year. The previous special equipment can still be used, but it has been eliminated by us. It would be a pity to scrap it and give it to supply chain companies. It is not financially justified, so we created a supply chain alliance. , increasing the common proportion of internal equipment, our foundry companies can use our equipment to produce mobile phones for manufacturers using KMS services." Someone explained to Sanjay Jia

"What do you think?"

"They have their own factory."

The real situation is more complicated, but there is no need to go into details. The two OV blue and green factories are self-built factories. Many mobile phone companies in Pengcheng have their own factories. Their alliance has no impact on Qualcomm and Google. It is more of a cooperation. In nature, it is basically a matter of honorary sacrifice, which may not be possible in the future. If you really have to pay unilaterally, it will definitely not last long.

"Would this indirectly enhance their competitiveness?"

"But it's difficult for us to reduce the price of the product to less than $300."

The price of the Honor Mate series is higher than that of the Find, but even the first launch price of the Find series WP phones is around 3000 yuan.

“Next year the WP phone with Qualcomm chip will drop to US$350…”

Their discussion this time is to re-determine the price range of several series of products. The digital series is definitely the most expensive. The highest price of the Qualcomm series cannot exceed US$800. The Find series does not have a note version and the highest price cannot exceed US$700.

如果算上旧机降价，荣耀的产品线将覆盖300~900美元区间，基本上就是软妹币2000元以上。国内市场到2015年这个价格区间的手机销售占比也就37%，到后来好像超过50%。

But in 2012, the sales of smartphones priced below 2000 yuan accounted for about 80% of the domestic market share. This forced Honor to let Jumei Pimajia sell Ming brand mobile phones for 1999 yuan online. Next year, it will launch a 999 yuan Qianyuan phone. machine.

There was originally controversy within Honor about giving up the sales of mobile phones below 2000 yuan. After this meeting, it was confirmed, but it still left a small tail. The baseband chip requires continuous investment. If it is not packaged with the chip, the future development prospects are very bright. Hard to say.Can Honor's own sales balance the cost of baseband development and ensure competitive advantage?

Anyway, the release of Honor 5 and the hot sales in the first week have made the capital market recognize Honor again.