Reborn Entrepreneurial Giant.

Chapter 564 Glory Geometry

Now in 2012, Jumei's business is already very complicated, and Alibaba's situation is similar. Ma Yun has said many times that she wants to quit at this time, and she can't see her opponent even with a telescope, but she finally persists until 2019 before retiring. .

Qu Li controls three very large companies at the same time, so it is normal for him to feel powerless.Fortunately, he does not regard Jumei and Honor as private companies, and he will not be like Gome Huang who wants to ensure his control even if the company's interests are harmed.

How can a founder with insufficient ability better control a company? Ma Yun's method is to enhance the power of the "official committee" personnel department, while Qu Li is to fully delegate power and cultivate and increase competition in horse racing.

When people in a system grow up, they will naturally maintain the system. Jumei and Ahli may reach the same destination through different paths, or they may be the survival of the fittest. Who knows?

After dealing with the matters in Yangcheng, it was already December, and Qu Li flew to Beijin.

There is still a gap between Honor mobile phones and IPhone, but the advantages are particularly prominent, so there is almost no suspense that the global sales of the four mobile phones will exceed that of IPhone 5.However, the sequelae are obvious. Even if the price drops to US$599, Honor 4plus sales plummet.

"There is another problem. The value retention rate of Honor mobile phones is lower than that of IPhones."

"Value retention rate" is a bit of a mystery. It has a certain value for consumers who often need to replace their mobile phones and can keep their old mobile phones well. Of course, the impact on consumers' psychology is hard to say: "I can use it, but you can't use it." Can’t live without it”.

"There's nothing we can do about it, even if we have a trade-in, the value preservation rate..."

There are many things about Honor, but most of them are in places where consumers cannot see them. Since Qu Li chose to retreat, he did not discuss the details of the business with them. Some principles must be adhered to to the end, such as Honor's direct retail sales in China. The number of store plans is as many as abroad.

"The United States is the world's largest consumer market, and we..." Sanjay Jia questioned Qu Li's decision, but because he was the boss, the questioning was invalid.But he also gave his own reason. With the speed of domestic economic development, the number of China's middle class may exceed the population of the United States.

Although it is a bit exaggerated, it makes sense. Buffett said that no one can succeed by shorting his motherland.As a Chinese company, Honor has no reason not to be optimistic about the Chinese economy.

Qu Li agreed to some of Sanjay Jia's proposals, such as investing in beats headphones, allowing the company to increase its investment in streaming music business and strengthen Honor's value-added services.

The cameras of Honor mobile phones and the headphones customized with beats are very attractive, but these only increase the reasons for consumers to choose Honor when shopping. Only accessories are certified. Since Apple’s MFI certification can be successful, then Honor will To ensure product quality and safety, it should be reasonable to obtain MFH certification, right?

Another aspect is notebook sales. Honor’s notebook business is actually quite strong. Just a few years after its launch, the global annual sales exceeded 100 million units. It is stronger than Chrysanthemum Factory and Coarse Grain. Direct-operated stores and authorized stores are important reasons. In addition, Drones and self-balancing scooters priced over US$1000 have shattered consumers’ imagination of Honor’s product positioning.

Qiancheng Geometry was displayed at a Honor direct-operated store. This pure electric car, which sells for about 10 yuan, almost no one thinks that Honor is a low-end brand.

The reason why it is difficult for Couliang mobile phones to hit high-end brands has a huge relationship with their initial positioning as a "diaosi machine". Most people can laugh at themselves for being diaosi online, but no one wants to let others think that they are really "diaosi".Although the Chrysanthemum Factory has many high-end military personnel, they are technically advanced, have self-developed high-performance chips, and have the conditions for differentiated competition. As for OV mobile phones, they feel they are not as good as those of the Coarse Grain Factory, which means they have more offline channels and less consumption. Basically do not consider the configuration.

Sanjay Jia particularly admires Honor's choices that coincide with marketing logic. Whether Qu Li really understands these, or it's a coincidence, or he relies on intuition, he is a very powerful entrepreneur.

Not long after he came to work in China, Sanjay Jia bought a CMOS. Although Musk’s Tesla is more famous in the United States because of its support from more stars, CMOS’s delivery capabilities are stronger. In Europe, Better visibility.

As of the end of November, the sales volume of Chroma Geometry exceeded 11 units, close to 9000 units domestically, more than 5000 units abroad, and 4000 units delivered. However, Tesla, which started delivering in the third quarter, only sold 8000 units this year.

Qu Li underestimated the sales of electric vehicles, which led to frequent production capacity problems for Qiancheng Geometry. This is undoubtedly a problem of management capabilities.

As an important direction for Honor in the future, Sanjay Jia felt the need for a more realistic experience, so he bought a Geometry.Only in this way can he make a better judgment on the way of cooperation between Glory and Qiancheng.

In the future, is Honor going to build its own brand of pure electric vehicles, or is it going to be a parts supplier, and will the distribution of interests between it and Qiange Geometry need to be adjusted?The current situation is that Geometry Auto will pay a low intellectual property fee to Huaguan according to a certain proportion.

The main reason for doing this is that it is simple and convenient for tax planning. The domestic patent licensing fee tax is levied at 15%, the US market needs to be levied at 30%, and the EU tax in Luxembourg is less than 6%.

No matter what Sanjay Jia and the others think, Qu Li is still stubborn. The production capacity problem is really not something he can add whenever he wants. He wants to ensure that every car must pass the full five-star rating of the American NHTSA or the European Union E-NCAP. Priority Ensure quality, then consider sales.You can’t choose C-NCAP with lower standards, right?

"Saab Automobile will be able to achieve mass production in about half a year, and the Beijin factory may have to wait until the end of next year." Zhang Qinan reported the situation, "But they want to make some adjustments to the geometry to optimize the driving experience."

"They also know about electric vehicles?" Qu Li didn't believe it.

"Maybe we want to gain more autonomy. After all, our fuel vehicles..."

"The average monthly sales volume of Qiancheng's two SUVs exceeds 2.5 units, and it is certain that it will exceed 30 units this year." Qu Li was not convinced.

Zhang Qinan was dumbfounded. Could it be that he wanted to say that Qiancheng Motor's marketing was good?Qu Li has said from the beginning that he must learn to build cars and build good cars. Even three years after acquiring Changfeng Automobile, there are only two SUVs. This kind of strategic determination and persistence is not something ordinary people can have.

"Tesla's production capacity will exceed 5 next year. Even if we add the production capacity of the Saab factory, I'm afraid it will not exceed 3." Zhang Qinan changed the subject.

"The less selling points, the less selling points. Anyway, we insist on quality first and only do things within the scope of our capabilities." Qu Li doesn't care. The outcome of electric vehicles cannot be decided in a day or two. With China's manufacturing capabilities, it will be afraid of Tesla from the United States. Pull it?