Reborn Entrepreneurial Giant.

Chapter 572 New Year’s Eve Speech

"I know everyone is most interested in Honor, but there is really nothing good to say about this company. We have R&D centers all over the world, and about one-third of our employees are overseas. Even I have only met a small part of them."

"If you want to know why Honor is successful, you might as well read what others say. Our core starting point is to create products that can touch people's hearts. Most of the innovations in the smartphone industry have been completed by us, or we have already followed them. It lights up the road to the future, and subsequent innovations can just follow the road.”

"This means that we will lose part of our advantage. Fortunately, we have more advantages in time. We are capable and qualified to bring continuous surprises to everyone."

Qu Li stepped onto the stage and continued speaking, skipping the discussion of drones as usual, and then talked about the future.

"The acquisition of Saab was an accident. Geometry cars are very popular overseas, but as everyone knows, our electric vehicles take a long time from ordering to delivery, so enthusiastic consumers come to us for friendly exchanges. : Although they didn’t want to wait, at that time there was no second car company in the world that could provide a pure electric vehicle as good as ours.” So out of longing for the future, Sweden chose us.

"I'm going to say something unkind. In three years, no traditional car company in the world will be able to produce a pure electric car that exceeds the future. Some people may think I am bragging. It doesn't matter. Time will tell everything."

"It's not that I don't believe in the strength of BMW, Mercedes-Benz, Volkswagen, Toyota, Honda, and GM Ford, but you have to know that the proportion of common parts between pure electric vehicles and fuel vehicles is very low, which means that the entire industry chain needs to be cultivated again. Just like what Honor has done in the smartphone industry, both we and Apple have experience."

"Thinking about it from this perspective, I actually really want Apple to start building cars from now on. If we work together, maybe we can do it in a shorter time..."

“You must know that in addition to the three core batteries, motors and electronic controls of pure electric vehicles that need to be developed in-house, car seats, tires, and glass also need to be customized..."

"Forget it, it's not important. As a pioneer in the industry, Geometry Auto has almost no competitors at home and abroad, except Tesla."

“Originally, according to the plan, Qiancheng Automobile could achieve a technological leap after 2015, but we acquired Saab Automobile and established a research center in Europe. We used their R&D team to cooperate with Honor and Huaguan to develop the CMA architecture, and by the way, we improved the CS6 and CS8. A comprehensive car experience.”

"You should be able to see preliminary results next summer, such as the safety factor, chassis tuning and handling of the two SUVs."

When Qu Li talked about moving from electric vehicles to fuel vehicles, he mainly explained to consumers their vehicle-making logic, what they are doing now, why they are doing it, and how they can do it well.Use simple and plain language to abstract the whole complicated matter.

This is something other car companies cannot learn. No one has Qu Li’s wealth, nor his influence, nor his New Year’s Eve speeches for five years. Qu Li has been ridiculed time and time again, and has been verified time and time again. experience.To put it simply, what Qu Li said has credibility.

After talking about Honor and its promising future, it was Jumei's turn. He didn't even talk about the company's various data for 2012, which was troublesome and of little significance.

“I said in the recent Economic Figure of the Year selection that Jumei doesn’t care who has a greater market share online or offline. Some people say that I don’t have as much confidence in e-commerce as Mr. Ma, and I don’t have as much confidence in physical retail as Mr. Wang. You guys It’s not wrong to say that, but I think it’s too simple.”

“Since the prediction of rising housing prices in previous years, the entire Internet has been besieging it..."

The crowd booed, not because of his judgment but because of his tens of billions of bets. This unreliable-sounding bet aggravated the public's distrust of Qu Li, but his popularity also increased explosively. Over time, the return rate of Jumei has soared, but after experiencing it, normal people feel that it "really smells good". Regardless of the actual reputation, the benefits outweigh the disadvantages for Jumei.

But housing prices rose and public opinion reversed. Although no one apologized to Qu Li, he became a hot topic in the news again. He is a typical representative of nozuonodie.

Now using examples from the past is nothing more than strengthening the public's trust in themselves.

"It is too difficult for Jumei to prove it with examples if it is just talk without practice. Today we thought of a not-so-appropriate way to show you how Jumei transforms its products through the supply chain so that everyone can buy low-price, high-quality products." Products with guaranteed service.”

When the staff brought a rectangular transparent plastic box, Qu Li continued: "No. 5 and No. 7 dry batteries should be what everyone uses in daily life, right? Do you guys encounter these problems as often as me..."

"In order to solve these problems, Jumei's independent brand department has designed such a "rainbow battery", which uses Hitachi's cells. All parameters are top-notch in the industry. 10 tablets cost 9.9 yuan. What do you think? Are you surprised? But in order to let everyone Listen to my speech and wait until midnight to put it on the shelves.”

"In addition to rainbow batteries, there are also power banks. The 5000 mAh model costs 69 yuan and the 10000 mAh model costs 129 yuan. Jumei guarantees quality and returns it within 7 days without any reason..."

"Stop!" Seeing that there were still people carrying things up, Qu Li quickly stopped: "I'm not here to sell goods. I want to show everyone through these products how to build an Internet e-commerce brand. No, it's... "

"Jumei will discover user needs in the future, and then cooperate with enterprises and manufacturers to produce products with good prices, excellent quality, and sense of design..."

Qu Li explained in detail the supply chain evolution plan of Jumei's self-operated brands. This year, they have Ming series mobile phones and tablets, which have exceeded the sales of many domestic physical enterprises by relying solely on online sales.

However, because it is generally believed that Honor sells low-end and mid-range products, it has been ignored by consumers and the media intentionally or unintentionally.

“I don’t know if anyone likes Jumei’s rainbow batteries and power banks, or what the future sales will be, but this is the direction of our development: relying on the three sales platforms of Jumei, Juhuasuan and Shopee, through our advantages Logistics capabilities, cooperative production: products with reasonable prices, excellent products, and sense of design.”

"We are obviously an e-commerce company now. Why do I dare to do some difficult and right things? Of course, it is because I have a group of very good friends in Jumei. The boss in charge of Jumei is the one who competed with Gome Suning this year. Now let's ask him to tell you more about the price war!" Qu Li said and invited Dadongzi out.