Reborn Entrepreneurial Giant.

Chapter 65 Competitor PPG

Qu Li left Yangcheng, and Chen Danlin was actually responsible for the communication between the "middle office" information department and supply chain management and other traditional departments, and actually acted as the chief operating officer.

The growth rate of registered users of Jumei website has passed the initial explosive period, and is now only one or two thousand per day. Compared with the 3000 million online shopping users across the country, it is really too poor.

Of course, there are category restrictions. Jumei only sells genuine licensed cosmetics and self-branded men's and women's clothing, and the prices are on the high side, so the audience is naturally small.

As the de facto chief operating officer, Qu Li assigned Chen Danlin a task, which was to benchmark PPG's high-quality hot-selling strategy. The 99 yuan men's and women's shirt series has the same price as PPG. Jumei's high quality does not reduce the price, and is consistent with PPG's. Don’t fight for sales but fight for quality control.

"This is the first tough battle since the establishment of Jumei. You are the founder, a woman, and the boss lady. If you are not responsible, who will be? If you win this tough battle, you can make all doubts disappear..."

"Don't worry, others don't know that I don't know yet. PPG is not a hard-on. Advertising fees are owed to partners. We should do our own thing well and push the advertising company to collect debts. PPG may collapse. We can win without a fight.”

"What you have to do is to ensure the high quality of the 99 yuan shirt. Even if you don't make money, you still have to gain a good reputation. If you stick to it, there will be canvas shoes for 49 yuan and T-shirts for 39 yuan. If you still can't win, then sell them for 29 yuan." Yuan’s T-shirt…”

"Hot-selling products can be sold in limited quantities on the Taobao platform and in unlimited quantities on the Jumei website, but don't make it too obvious. Taobao is a long-term partner and can help us save a lot of advertising costs."

Qu Li's words appeared in Chen Danlin's mind, and she suddenly felt full of power. This time she must defeat PPG, a superficial competitor.

Li Liang, the founder of PPG, said that he is the chief purchasing representative in China of Lands' End, a mail-order and online direct-selling clothing company in the United States, and the vice president of the Asia-Pacific region. He has an independent purchasing team, responsible for managing and inspecting the purchasing process, and overseeing multiple National suppliers conduct procurement management and quality control.

So when Qu Li appeared on the CCTV financial channel "Win in China" to attract venture capital, many people fell in love with Li Liang's PPG, including the three major venture capital institutions SoftBank SAIF, JAFCO Asia and DFJ .

In the original history, PPG defaulted on payments to advertising companies and suppliers, which broke out in January 2008, which shows how ferocious their advertising campaign was in 1.

It can be seen that problems always exist. If you dig deeper, you can make new discoveries. I believe Xiong Ge and Shen Nanpeng have this ability.If it can break out in advance, there may be hope of saving it, and it really has a chance to compete with Jumei.

Therefore, Qu Li asked Chen Danlin to be responsible for the 99 yuan men's and women's shirt series, more to give her a reasonable credit, so that she can accumulate experience while enjoying the fun of winning.

Li Liang from PPG was full of confidence at this time: "Jumei is nothing. Their founder is a writer, an actor, and a successful director, but he is always a little kid. He understands what supply chain management is. What is informatization?”

That's right, because of the crazy advertising campaign of Magic City's PPG, it launched a new round of financing in advance and used a powerful offensive to crush all competitors, especially Jumei.

"Don't underestimate him just because he is young, otherwise Microsoft's Lin Bing and Google's Zhou Shaoning will not want to join his team." Yan Miao of SoftBank SAIF actually regrets it. If he had known that Lin Bing would join, he would definitely Invest in Jumei.Just because I couldn't stand Qu Li's aggressive momentum, I thought he was bragging and missed it.

"That's definitely not the case. I studied Qu Li's views on various occasions and found that he really doesn't know much about the clothing industry and is not courageous enough. Zara's supply chain response time is 4 weeks at the fastest, but PPG can do that. Inventory is 0, even now..."

Liar, wanton liar, Li Liang's bragging skills are no worse than Qu Li's, and he also confuses concepts. Qu Li said that the time from design, production to sales only takes 15 days. No one knows what Li Liang is talking about. As for zero inventory, simply speaking, it means ordering by sales. The goods are sold first and then the order is placed with the factory.It can be done on a small scale, but who can do it on a large scale?

"Lin Bing has just joined, and it may take a year to be effective. PPG is planning to increase its advertising efforts, and Jumei will disappear in less than a year..."

"Besides, will Lin Bing subdue a junior high school student? I think it's impossible. Maybe Jumei's internal management system will collapse soon, and professional managers will seize power..."

Under normal circumstances, Li Liang's worries are correct. A similar thing happened to PPG later. Li Yongjin, director of JAFCO Asia, joined this imaginative company as its second-in-command, and soon broke out with Li Liang. contradiction.

Li Liang, who is able to deceive and has a better-looking resume than Qu Li, can more easily win the trust of venture capital investors. However, it is impossible for venture capital investors to agree immediately. We still need to see how Jumei reacts and whether it can put pressure on PPG.

At this time, Qu Li has arrived in the United States. The HSBC team went to find colleagues in the United States. Qu Li and Zhang Yiwen found a hotel. They will attend Wan Apple's press conference tomorrow and negotiate with Lions Gate, while taking a tour of Silicon Valley.

With a "ding" sound, a text message was sent. When I opened it, I couldn't help but feel happy.

"Why are you smiling so happily?" Zhang Yiwen, who was about to take a shower, asked when he saw Qu Li's silly smile.

"The president of Google Greater China, Zhou Shaoning, who I told you before, has arrived in Silicon Valley and made an appointment with me to meet at the entrance of the Apple conference hall tomorrow." Qu Li laughed.

"Did you hook up with him again?" Zhang Yiwen frowned.

"What is hookup? It's called mutual compatibility between men."

"But if you rejected him before, wouldn't he have any objection?"

"Who knows?" Qu Li was not sure. Human nature is inherently complicated. Two men and women who love each other may break up for no reason, let alone same-sex repels.

"Anyway, please pay attention, maybe I'm too worried." Zhang Yiwen just said casually.

"Shall we take a bath together?" Qu Li said with a smirk. This time he still chose a high-rise hotel where he could see the night view of San Francisco.

"No, I'll wash it myself." Zhang Yiwen blushed and hurried in.

Qu Li put down his cell phone without saying much, and came to the bathroom door to stop Zhang Yiwen just a second before the door closed.

"Look how big their bathtub is. I've never seen it before. How about we experience it once? I don't know when the next time will be." Qu Li casually unbuttoned his coat and saw the motionless Zhang Yiwen, enthusiastically Go up and help.