Reborn Entrepreneurial Giant.

Chapter 666 Unity Engine

Microsoft took a stake in Nokia last year. This year, it directly reduced the number of new Android phones and assigned the Chinese team to the WP mobile phone department. Zhou Shaoning was further marginalized.

An indifferent guy like Qu Li would definitely not have much sympathy for Zhou Shaoning's current experience. The key is that this has already affected the structure of the smartphone market.

HTC was banned in the United States. After negotiating with Apple, a settlement has been made. In addition, Qu Li did not target her and did not set off a global trend of banning HTC, so they retained some vitality.

Nokia's sales of smartphones in China already surpassed that of HTC, but this transformation by Microsoft seems to have turned around again.Of course, Microsoft, Nokia, Samsung, and HTC cannot all be blamed. The domestic smart phone industry chain has finally matured and blossomed. Independent brands, large and small, such as China Kulian and Meizu, have produced mobile phones with product strength.Compressed the sales of all foreign brands except Apple Honor.

And don't forget, there is also Jumei's Ming mobile phone, which is called a glorious OEM and is extremely cost-effective. The mobile phone is only sold through the Internet, breaking domestic sales records one by one, and to a certain extent reproduces the miracle of coarse-grained mobile phones.

At this time, Jumei Logistics opened up e-commerce channels to mobile phone companies, that is, mobile phones of emerging mobile phone brands can be shipped to the warehouse of Jumei Logistics as soon as they leave the factory.Products sold on the Jumei platform will naturally be distributed through Jumei Logistics, and sold through Juhuasuan or Taobao Tmall platforms, and can be distributed to Jumei, SF Express or other social express with the help of the "Tongda Network".

Of course, the Jumei platform is the first choice for 3C digital products. It can provide door-to-door after-sales service, with the highest consumer satisfaction and the highest repurchase rate on all platforms.

In any case, the emergence of Jumei, Jumei Logistics, and Tongda Network have greatly reduced the difficulty of online sales for emerging brands.Not only created the Ming brand, but also abolished the brand opportunities of Meizu, Big Coke, Nubia, and Little Pepper.

Some start-up companies also provide Jumei Logistics with full logistics services, or "big logistics" services, that is, the sharing of the company's own logistics (fleet, warehouse, personnel, etc.) and the distribution information and resources of third-party logistics companies.There is no doubt that this has inspired the Jumei team. Jumei Logistics has never just survived for the Jumei platform.

Jumei is a new e-commerce brand, and they are also making Jumei (logistics). Everyone achieves each other and makes progress together.The success of Honor has strengthened domestic consumers' confidence in domestic brands, and Samsung, Nokia, and HTC have fallen behind step by step in China.

Why is there a Samsung here?Because in China, there are domestic brands with a price of less than 2000 yuan, and glory and Apple with a price of more than 2000 yuan. Regardless of brand influence or product power, they are stronger than Samsung.

So where did Samsung's 2 million sales last year come from?Of course, Samsung dominates in Kimchi country. Apple and Honor can’t tell the difference. In China, Europe, Japan and Japan, Honor dominates. In South America, India, and Southeast Asia, Samsung dominates. The price range that Honor and Apple did not set foot in.

What about this year? After the mid-to-high-end FindX and N series products are released, the price will be reduced by about US$50 in large-scale promotions every six months (usually the price may be reduced by US$20), up to no more than US$100.

Although it is not a new machine, it still entered the thousand yuan machine market.It has brought tremendous pressure to Samsung, and at the same time increased its efforts to develop the South American and Southeast Asian markets, as evidenced by Qu Li's trip to Southeast Asia.This summer's World Cup, Qu Li will take his bodyguards to Brazil to watch the game.

An increasingly mature Honor company, as long as it does not make mistakes, Samsung can only rely on its product strength if it wants to surpass, but the most critical evaporation machine for OLED screens will be delivered to BOE, and LCD screen technology is undergoing rapid iteration. There are fewer and fewer things that Samsung can use to check and balance Honor.

In the product differentiation competition, although Honor's operating system is not as good as IOS, it is also the Android system second only to IOS. KMS, which is strongly promoted in China, has won the trust of consumers and has finally become an important choice for purchasing phones.There are also Constellation chips, full Netcom mobile phones, even if Honor does not innovate, there is no possibility of being eliminated from the market within two or three years.

However, Microsoft just (in June 2014) suddenly announced that it would give up the acquisition of the remaining shares of Nokia Mobile. It does not rule out the possibility of selling Nokia shares. In the future, it will concentrate on operating systems for partners and consumers...

It doesn’t matter what you say, the important thing is the adjustment of Microsoft’s direction. Bill Gates gave up his position as chairman, Ballmer retired from the position of CEO, Indian Nadella officially took over the Microsoft giant, and made such a major decision right away. , I don't care about Ballmer's thoughts at all, this courage...

"Did we buy Microsoft stock?" Qu Li asked Chen Danlin on the phone

"Bought it!"

"That's good." The giant set sail again, threatening the interests of Juyun Technology.

But that was later, and now executives familiar with Honor within Microsoft have contacted them, hoping that Honor will not give up the WP system, and the two parties will continue to cooperate.

The time is right, Honor didn’t have patents that could deter Microsoft back then, so surely it doesn’t now?Besides, every mobile phone of Honor is forced to send a wireless WIFi, even a PC connected to a wired network can use the wireless WIFi to let the mobile phone access the Internet.

Although Glory could directly refuse, but the strength of Microsoft made him cautious.

After Honor gave up the WP mobile phone this year, HTC did not dare to give up. Samsung recently launched the WP mobile phone. China Cool Union basically has WP products. Although WP mobile phones are small, they can make money, and their living conditions are much better than those of the same period in history.

It's a pity that Windows 8.0 wants to integrate mobile phones and PCs. The plan is so radical that a large number of users find it difficult to accept it and vote with their feet.

Honor is not optimistic. WP’s current user base can only attract a small number of developers to develop applications for it, but it can survive for a while relying on Microsoft’s subsidies. If it is really necessary to restart the WP product line, the gain outweighs the gain.

To put it bluntly, it is still a matter of application ecology, and Google has become a general trend.

"They made another request." Sanjay Jia is responsible for communicating with Microsoft

"any request?"

"Let Unity provide WP system game developers with more tools and services."

"..." Qu Li almost forgot that Glory acquired Unity and established teams around the world to provide developers from various countries with the Unity engine and services, not only game development tools, but also advertising monetization, cloud computing, and content distribution ...

The free and cross-platform Unity engine has become a standard configuration for game development. Unfortunately, the income of this business can be ignored in Glory, because it can be responsible for its own profits and losses, so the headquarters interferes very little with Unity.

"Can Unity help WP succeed?" Qu Li wondered

"It's possible!"

It's possible, and that's enough.