Reborn Entrepreneurial Giant.

Chapter 78 Simplified Titles

Back at the company, there weren't many things he needed to deal with.

Xiangyun shirts for 99 yuan are officially on sale. They have many styles and good quality, as well as women's shirts. In addition, the Jumei website from web design to payment makes the entire shopping experience much better than PPG. The only flaw is that winter is coming.

"Now many users on the Internet are calling on us to increase customer service. Many consumers have given up shopping in Jumei because they can't find customer service consultation..." Chen Danlin reported to Qu Li at the morning meeting

"Next time, pay attention to using data to speak. How many are there? What is the proportion of people who give up buying because they can't find customer service? How much revenue will we lose because of this?" Qu Li paused and continued: "I have never wanted to expand the scale of pre-sales customer service. The logic is very simple. What we sell are high-quality standardized products. Most consumers can clearly know the specific conditions of the products sold by looking at the title and detail page. Why do they still need to find pre-sales customer service?

One is that standardized products cannot meet his personalized needs. Another possibility is that she wants to bargain or seek shopping advice. To really meet their needs, we need a lot of excellent pre-sales customer service.

How about we develop a customer service robot that responds intelligently, collect statistics on the problems encountered by consumers, and then list standard answers to further screen out consumers who really need the services of human customer service representatives..."

"There are no mature customer service robot companies in China..."

"Then outsource pre-sales customer service. After-sales customer service is the focus. They can find the real problems." Qu Li emphasized that pre-sales customer service is repetitive and inefficient. This has almost become a consensus among domestic and foreign e-commerce companies, so A large number of customer service robots have emerged.

People constantly ask questions for Qu Li to make decisions. He has mastered the three elements of product, price and service, and analyzes problems with the customer as the center, so he is naturally familiar with it.But don't think that everything will be fine. There will always be people with impure intentions who attack their opponents in the name of righteousness, or make Qu Li passive.Whenever he met such a person, he would write it down in his notebook and settle the accounts later.

"Actually, many of our problems now are that Jumei and its self-operated clothing brands are not integrated. Then we can simply divide them into the e-commerce division and the self-operated brand division. Both parties can start from their own interests, grow first, and use their performance to say."

"Lin Bing is in charge of the e-commerce business unit, and Chen Danlin is in charge of the self-operated brand business unit, but don't play with the middle platform construction, logistics services, and supply chain management all need to go through the middle platform..." Qu Li also quarreled with Ma Daba is also basically not involved in specific affairs, but makes value judgments and decision-makers in strategic directions.As some people say, people who know nothing are only qualified to be bosses.

"The person in charge of the logistics department has found a few suitable ones. Do you think you should make an appointment to meet? The company is developing rapidly, so don't delay in choosing the logistics director." Xu Xiaoqin

"I'll go to your place later and discuss it later." It's impossible to relax the personnel and financial rights in key areas, otherwise we don't know how it could get out of control.

At this time, Jumei has reached cooperation with major domestic and foreign daily chemical brands, and has improved its products including cleaning, hygiene cosmetics, skin care cosmetics (including nutrition and medicine), oral hygiene cosmetics, beauty cosmetics, and hair care. Several categories of cosmetics.

However, the sales of men's and women's clothing on Taobao are always greater than those on Jumei. What to do, of course, is to open women's shoes, men's shoes and luggage categories. The Olympics are coming, and we must also develop sports categories.

"We only want branded products, not white-label products, to reduce supply pressure. You can contact us first before the year and put them on the shelves after the year..."

If Qu Li wanted to be a clothing e-commerce company at first, and later a fashion e-commerce company, then now he is undoubtedly a self-operated e-commerce company. Can he still believe what he said in the future?

"..." Everyone introduced by the venture capital looked at each other, speechless.

"Any questions?"

"Is it appropriate now? Logistics and warehousing will be built this year. Blindly expanding categories will occupy huge cash flow..."

"It depends on what everyone thinks. I would like to ask how long it will take for independent brand clothing e-commerce companies to improve their supply chain systems. Can they do it in one or two years?"

"Impossible." Tan Lijun said immediately

"Then shall we waste this time and wait for the two major brands Xiangyun and Danlin to open up the upstream and downstream industrial chains? Or shall we directly rush to compete with the wealthy PPG?"

"What I want to do, I told you before I went abroad: the more chaotic the system, the greater the entropy value. The more orderly the system, the smaller the entropy value. As the company has just been established, we will establish an anti-entropy growth mental preparation."

"The scale of the domestic e-commerce market is constantly expanding, but Taobao's transaction volume last year was only 170 billion. If we limit the categories to very small categories and the prices are generally high, can we achieve one-tenth of Taobao's?"

“We must know that product, price and service are the impossible triangle of e-commerce, and price is precisely the most critical item in e-commerce transactions. In this case, we can only sit back and watch other e-commerce competitors grow and suppress us... …”

"It's not that Jumei wants to compete with Taobao, but the powerful Taobao platform may have more than a dozen Jumei growing up. If we don't make changes, our upper limit may be only one percent of Taobao's." Qu Li Turn on the chatter mode and talk a lot.

"But we will still open physical stores in the future?" Someone else said

"It's not Jumei, it's Xiangyun and Danlin."

"I support Jumei's increase in product categories..." Lin Bin said in support:

“And whether it’s cosmetics, clothing or shoes and bags, they are all part of fashion and are not against the rules at all…”

"But the funding issue?"

“How long is our billing period?”

"The account period for big international brands is shorter than 1 to 3 months, while the account period for domestic brands is longer; we have more strict requirements for OEMs, so the corresponding account period is mostly only one month." Wealth Director Wang Yunliang said about the data

"It's okay. We'll wait until our sales data looks better before making any requests. But don't worry about money. If I really need money, I'll look for venture capital. If they don't want it, I'll invest myself. But what we need to do is improve efficiency and reduce waste. .”

Jumei's sales last year were 2500 million, with an average of 6.9 sold a day. This year's goal is to have annual sales of more than 1 million, which means it will sell about 28 a day. Now its sales a day are less than 20?

“Remember we are just a start-up company, so try to save what you can.”

"Mr. Qu, what do you mean by the impossible triangle you just mentioned?"

"..." Can I ask something serious?

"In 1999, Professor Krugman of the Massachusetts Institute of Technology proposed the "Impossible Triangle" based on the Mundell-Fleming model and the empirical analysis of the Asian financial crisis. The main content is: Monetary policy The three policy goals of independence, free capital mobility and exchange rate stability cannot be achieved simultaneously..."

"We only have a preliminary idea about e-commerce. We can discuss more in the future. Are products, prices and services considered the impossible triangle?"

"..." Qu Li's words once again dispelled their inner arrogance. This young man is constantly growing. The Impossible Triangle Theory was not a well-known financial theory in 2007. Qu Li, a junior high school student, did not Can you understand it at a certain level?

"But there is something I think can be changed..." Qu Li knocked on the table to remind everyone to pay attention.

"I think as an Internet company, we need to maintain equality among team members starting from the title. Now that we all understand Mandarin, we can use Chinese to address ourselves and give ourselves a word. For example, my name is Qu Li, and my name is Tianming... …”