Reborn Entrepreneurial Giant.

Chapter 915 Perfection

At the end of May, the sales of Qiancheng CS series and Lantu cars increased instead of decreasing. Affected by public opinion, users who started buying cars this year can freely choose two car logos, or even have two car logos at the same time, until upgrading.

This was obviously not a promotional activity, but it indirectly played a promotional role. Many dealers began to order car emblems from them. A month later, someone was selling geometric car emblems with the word "electricity" in Oracle on the Internet. Inexplicably, someone bought the word "electricity". The word car sticker is attached to the geometry car body.

This wave in China is a bit abnormal no matter how you look at it, but the real marketing and promotion activities of Future Geometry have not started yet. Could it be that the Lantu Lingyun, a luxury car destined to sell for more than 100 million, has played a driving role.

Afraid of riding the tiger in the future, they quickly let the legitimate customers take the stage and publicize the dangers of using the Lantu brand to sell million-dollar luxury cars. The Volkswagen Phaeton is a typical failure case. The best choice is Saab, which is originally a luxury brand and sells plug-ins. Electric hybrid, although the Geometry brand is high-end, it has always sold pure electric cars...

If it makes sense, it will naturally attract people to discuss. Qiancheng Geometry directly refutes the rumors, and has not yet decided on the name of this car...

2019 is destined to be a year of reshuffle in the domestic automobile market. Companies like Porsche and Porsche have less and less room to survive. This is due to the popularization of automobile knowledge in the media of automobile companies and the improvement of living standards. , some users who changed their cars began to upgrade their consumption. As the number one independent brand in China, its sales in major global markets such as Europe, the United States, Japan and South Korea have become the first choice for many people.

It is impossible to say that 5eOne Geometry does not have product quality problems. Their cars meet the standards of China, the United States and Europe at the same time. I am talking about safety standards, but the standards are the same, which does not mean that the parts suppliers are the same. They produce and sell globally. , to purchase spare parts from local suppliers.

This knowledge needs to be popularized. Qu Li also said that in a supply chain management system similar to Honor, many spare parts have one, two or even three suppliers.

But even so, due to the different intensity of publicity, some people still don't know that negative news on the Internet has never stopped. But this is normal. It is abnormal for a large company to not have any negative news and not to be criticized.

It is precisely because of the criticism, the emphasis on product feedback, and the strong ability to iterate products that Qiancheng Geometry has a very solid foundation. As Qu Li has emphasized many times, the goal he wants to achieve is: "Everyone can have a sense of trust when they see the Qiancheng Geometric car logo when buying a car, knowing that we are building cars with care. As long as the price and appearance are suitable, Being willing to buy our cars is a further goal.”

While other brands are still learning how to build their brands, Qiancheng Geometry has evolved and can even affect the public's aesthetics. For example, the cyberpunk style is obviously ugly, but some people say it looks good. This is not the same as the big bangs of Apple's IPhone. Same, with the ability to allow consumers to adapt?

Faced with the news that Tesla's Magic City factory is being built and mass production is about to begin, Geometry is not panic at all. It is impossible to reduce prices. The domestic price will definitely not be lower than Tesla. This is the difference in brand positioning.

Facing the discussion on the Internet, Qu Li gave his answer directly: "We are also discussing these issues. At present, Geometry wants to become the BBA in the new energy vehicle market and will continue to promote intelligent vehicles; Lantu is Volkswagen's The inclusive route takes both cost and selling price into consideration while making technology as inclusive as possible; the Saab brand is the responsibility of the European team. We will inspire each other and exchange ideas, which is an important part of the formation of multiculturalism..."

<divclass="contentadv">Brand positioning adjustment, the Geometry brand will not use a new pure electric platform, the upgrade of G9/Y9 is accelerated, this time it is to add full-featured Yunhu to the roof version of these two cars The body has added active safety and has no shortcomings in configuration. Compared with the Lingyun off-road vehicle, it only lacks the tank U-turn and emergency floating mode.

Various adjustments are accompanied by internal adjustments within the company, and twists and turns are inevitable. At this year's shareholders' meeting, Qu Li has made it clear that he will give up his position as CEO to Xia Mingfei. The specific time has not yet been determined, and he can regret it temporarily.

Qu Li laid the foundation for the future geometry, but they cannot be entirely blamed.

The problems in Xiangjiang still have a lot to do with him. After all, Qu Tianming has permanent residence in Xiangjiang and the rest of his personal wealth is left in Xiangjiang. Unfortunately, in this kind of thing, the multinational giants can only watch obediently and be cautious in their words and actions.

Everyone knows who is behind it, so what can they do? You still have to endure it. The country is certainly richer and stronger than it was twenty or thirty years ago, but the gap in overall strength is still very large. There are always some diodes who like to play both sides, so why bother?

What's more, Qu Li didn't have a long vacation. Last year, the relevant departments held a 40th anniversary commemorative meeting. Therefore, he was not included in the list of 100 reform pioneers. Instead, BAT bosses were included one by one, which caused a lot of discussion.

But he really didn't dare. In such a sensitive era, what if someone took advantage of the situation? Even Mr. Ren from Chrysanthemum is not among them. There must be a reason. Mr. Ren cannot be unpatriotic. He can only be high-spirited and avoid the limelight.

Fortunately, this kind of discussion involved higher-ups, so no one dared to spread rumors. He was not affected too much. After all, it was easy to find excuses. The world would still turn around without anyone, and it would still be Qu Li who failed to accept that his honor might be damaged in the end, unless he became the one who cannot be avoided in the history books.

In fact, in the domestic economic history, Qu Li is definitely the most representative one in the past ten years. There is no way around it. If Fanxing Fund succeeds and the social enterprise model finally matures, he will basically stand up. . As long as he doesn't make big mistakes in the future, he will definitely be remembered in history.

Therefore, on the domestic side, we arrange for domestic and foreign management to return to China to report on their work, meet and chat with almost all middle and high-level managers, listen to opinions, improve the organizational structure of Qiancheng Geometry, adjust the R&D process, establish a good working environment for technical personnel, and build Qiancheng Geometry into a company. Technology-driven smart car company.

Will cars become smart cars if they become intelligent to a certain extent? So what functions do smart cars need to have? It’s definitely not a refrigerator, color TV, or big sofa! Perhaps redefining cars as personal transportation vehicles, will magnetic levitation or flying cars have a future? Maybe technological progress in the cycling industry will wipe out the automobile industry. For example, after driverless driving is perfected, shared cars will become mainstream.

Facing an uncertain future, there is no endless organizational form in this world, and it is difficult to emerge a long-lasting enterprise, so Qu Li must have the ability and authority to correct deviations. Abilities need to be cultivated and rights need to be retained!