Reborn Entrepreneurial Giant.

Chapter 97 Jumei Refinancing

If Jumei wants to raise funds, it must notify two venture capital investors, but for the sake of the company's development, they will not be allowed to be the main investors this time.

"Since this year, Jumei has added about 5 users every day, and has exceeded 500 million registered users and 50 monthly active users. Last year, the revenue was 2500 million and the profit was 500 million. This year, Jumei's daily sales on the three major platforms have exceeded 40. Jumei has The daily sales of the platform exceed 15, and it is expected to overtake the Taobao platform within the year..." Wang Yunliang held the numbers meticulously.

"Is there anything you want to ask?"

"Jumei's development is very good, but the money we invested is used up so quickly?"

"In fact, if we don't build a logistics transfer center, don't increase investment in the Jumei platform, and reduce design expenditures for the two major brands Xiangyun and Danlin, we can achieve stable profits every month..." Wang Yunliang continued to add, regarding these The investment was explained in detail

"Forget it, how much does it cost this time?"

"It's not just about money."

"need some help?"

"We plan to expand into the Japanese and Korean markets and need venture capital from Japan."

"Entering the Japanese market so early?"

"Don't think so. Clothing from Japan and South Korea and cosmetics from Kimchi Country are very competitive in the country. Entering the markets of the two countries is conducive to controlling the supply of goods from the source. But this time the situation is a bit special. It is not directly entering the Japanese market." Qu Li said I asked the "Hatsune" team to come up to demonstrate and sang a Chinese song and a Japanese song respectively.

"..." Shen Nanpeng looked at it for a long time and didn't know what it meant.

"These two songs are sung by a robot, which is this little dancing girl."

"..."

"It doesn't matter if you don't understand it. Japan Venture Capital can understand it. This is a Two-dimensional beautiful girl. We jointly launched the singing software with iFlytek of HKUST. It is still being optimized. Moreover, song creation requires Japanese musicians and Japan Venture Capital needs to be the matchmaker. …”

"Two-dimensional?"

"There seems to be no such term in China. It can also be considered as the world of animation, comics, and game lovers. The real world is three-dimensional. This is a subculture, or the culture of young people. Our Miku is a virtual idol. , is our attempt to enter the two-dimensional culture of Japan..."

"..." Xiong Ge and Shen Nanpeng felt like they were listening to a book from heaven. They could understand everything, but they just didn't know what he was talking about.

"So, I want to find Japanese venture capital. Only Japanese people understand Japanese people best."

"How did you come up with this idea?"

"Learn more about Japanese and Korean culture, and think more about low-cost marketing." Jumei's marketing costs, or new acquisition fees, are almost the lowest on the entire network, and it has a strong spillover effect, driving the rapid growth of Taobao users.

Of course, these words cannot be said by Qu Li himself. They are the responsibility of venture capital and the media. Jumei basically does not advertise in paper media, so no one praises him. Instead, PPG founder Li Liang, who often advertises in paper media, is regarded as a genius.So venture capital investors should be given some encouragement. They can’t even brag, which is so disappointing.

Before Jumei spread its financing needs, many capitals contacted them, but they were all suppressed by Qu Lidu. Now that they took the initiative to spread their financing needs, capital naturally poured in.

Online media began to build momentum and publicize the development potential of Jumei. The classic basic models launched by Xiangyun this year, such as shirts for 99 yuan, jeans for 59 yuan, and canvas shoes for 49 yuan, have good sales even in winter. How will the sales be after spring? Nothing less.

Then he talked about why 99 yuan shirts are sold in winter. This is to test the product, rely on word-of-mouth marketing, and win with high quality and low price. In fact, the shirt design draws on many classic models, and they have made slight improvements to make them more suitable for Chinese people. ;The same is true for jeans and canvas shoes, not to mention the 39 yuan T-shirt in summer...

Jumei has just established a design team, so through the design of classic and basic styles, it will take three to six months before the Danlin brand women's clothing will be designed on a large scale.From now on, Xiangyun’s basic models will pursue comfort, while Danlin’s brand will pursue fast fashion.

Not to mention, this round of Internet soft-text marketing has achieved good results. After Jumei’s daily sales stabilized at 40, it began a new round of growth.

Japanese venture capital did not arrive, but American venture capital came to him one by one, including KPCB, Morgan Stanley, DFJ and Lehman Brothers.

Subsequently, more funds flew to Yangcheng. Qu Li did not want to waste time. Only those who could help Jumei invest in the Japanese, Korean, European and American markets would have the possibility of investing, and screen out a group of poor venture capital institutions that only had money left.

SoftBank's Zheng Guo appeared out of nowhere. This is not SoftBank SAIF, but a venture capital institution directly managed by Sun Zhengyi. But Sun Zhengyi should have no money at this time. SoftBank acquired Vodafone Japan and it is said that it suffered a huge loss last year. Where can I have money to invest overseas?

Speaking of which, Sun Zhengyi is a really powerful person. I often see him make big profits and lose huge amounts of money, and he often creates miracles.

With five venture capital firms, KPCB, Lehman Brothers, SoftBank Zhongguo, IDG and Sequoia Capital, Jumei officially started its second round of financing.

Even with the Spring Festival, a black hole period for e-commerce sales, Jumei is almost certain to exceed last year's annual sales within three months, and it also has self-operated categories with amazing gross profits.

“Why don’t you focus on menswear or womenswear?”

"They are all clothing, the process is similar, and it can increase the target audience, and the market potential is greater..."

“Is Jumei a clothing e-commerce company or an e-commerce platform?”

"I prefer e-commerce platforms, but clothing is the foundation and the platform is the channel. We have to strike a good balance between products, services and prices. We still have a long way to go. Before that, developing the platform is the best choice."

“Why not give up brand building and focus on e-commerce platform?”

"We all know that self-operated categories can bring profits. We are doing B2C e-commerce. High-profit categories can bring long-term competitive advantages to Jumei..."

“Have you ever considered focusing on building an e-commerce platform and temporarily giving up on self-operated brands?”

"Yes, this can achieve faster development speed, but the speed of money burning will be greatly increased. At least in the short term, Jumei will not rashly carry out spin-offs." Qu Li is a junior high school student, and venture capital investors are not fools. Without his series of cool moves, there is 100% chance that no venture capital would have chosen him.

Now, venture capital investors see the possibility of Jumei's success, but they still doubt that Qu Li's ability is not enough to support subsequent development. Maybe some organizations are looking for opportunities to kick him out.

As for the relationship between e-commerce platforms and self-operated brands, Qu Li himself can’t tell what the focus is. It depends on Jumei’s future development.

Negotiations with venture capital investors will not be accomplished overnight. They need to do due diligence. Qu Li also wants them to sign an exclusive agreement and cannot invest in other domestic fashion and clothing e-commerce companies. Otherwise, after learning the situation from them, they will turn around and tell Fancl, Jumei Otherwise it will become a little transparent!