"Welcome to this episode of Focus on Entrepreneurship. This time, the guest we invite is the first Learning Star of the University of Finance and Economics and a famous young entrepreneur in Jinan."

"Hello, Gu Ming."

"Hello host, hello everyone in the audience, I am Gu Ming."

"Let's talk about Douyin. It is said that so far, the number of Douyin users has reached 1 million? The average daily active volume is about 3 million?"

"Yes, Douyin has become the largest campus social networking site in China."

"how did you do it?"

“I think the reason why Douyin Campus is successful is ultimately because our team itself is composed of college students, and we understand better what college students need.”

"..."

"I heard that while you founded Douyin Campus Network, you also established a group buying website called Pintuan? The group buying industry is so popular across the country now. Is there anything you want to share with everyone?"

"The establishment of Douyin encountered a period of funding shortage in the mid-term. The plan for group building was determined during that period. We can get to where we are now step by step by monetizing traffic and feeding back Zhihu."

"In other words, Tuan Tuan is a tool used to raise Douyin. Can it be understood this way?"

"Well, the emergence of group sharing has indeed nurtured Douyin in a certain sense."

"Now that group buying is so popular across the country, do you have any plans to continue this project?"

"There is no such option in the current plan. After all, I am only a college student and my ability, financial resources and energy are relatively limited."

In early April, the sky outside the window was gloomy, and the drizzle continued since the morning. The entire Linda looked like a spring rain.

At this time, the cafeteria of the University of Finance and Economics was playing a video of Gu Ming attending a news interview some time ago.

In the picture, the study star is sitting on the sofa in a suit and leather shoes, chatting with the female host in black stockings, with a modest and kind smile on his face.

"Damn it, you guys, look, I'm so handsome!"

Li Minghe felt very uncomfortable: "You are so handsome, I have been so damn thin during this period."

Gu Ming looked at his plate: "Then this chicken drumstick..."

"Don't even think about it, even if you can't eat it, I have to eat it!"

Gu Ming's cunning plan failed, so he had no choice but to raise his head and continue to watch the TV in the cafeteria, admiring every move he made.

During this period of time, in addition to attending classes, he also accepted interviews every day. Because the group buying craze has started, the host would more or less ask about group buying during the interview.

After all, in their opinion, there are so many people doing group buying now, so Gu Ming, who started to establish a group buying system as early as 14, should have a lot to say.

Gu Ming usually responds by saying that I am a student, I have no money, and I am afraid.

Everyone also understands his mentality, because the current group buying market is really terrible.

So far, there are more than 6 domestic group buying websites, and various group buying advertisements are featured in various TV programs.

From March to April, after a month of competition, several group buying websites have become somewhat famous.

The first is Lashou.com. With abundant funds and various publicity campaigns, it has quickly entered the market of four major first-tier cities and continues to encroach on the number of merchants.

The second is Suixin Tuan, which is known as "the first domestic group buying website". They have adopted a sub-site cooperation model and dispatched people to every city. The number of team members has exceeded a thousand people in an instant, and they have employees all over the world.

Then there is Wowo.com, which uses a more avant-garde approach, which is to cooperate with communication operators to send advertisements directly to users’ mobile phones.

In addition, the coupons purchased by users on Wowo.com will also be sent to their mobile phones via text messages, opening up a consumer era where users can enjoy discounts by showing the text message code.

Back in early March, each of these group buying websites still had its own territory. Although they were eager to expand, the focus of their business was to stabilize their own 3 mu and 1 cents of land.

But before long, the market reached saturation, and hundreds of companies fell into a melee without any surprise.

How to fight? Burn money.

Advertising is already full, so retaining users has become the top priority.

You give me a 8% discount, right? OK, I’ll give you a 7% discount, right? Then I’ll get 7% off.

In this way, it lasted until April. Lashou.com directly offered a 1% discount, and you can also enjoy an additional discount by joining their membership plan. It was like a free gift, and the happy consumers couldn't close their mouths. They said in their hearts Is this appropriate?

But the problem is that if you give a discount, they will also give a discount. Users simply follow whoever is cheaper, and there is no sense of belonging at all.

Then can you stop the discount?

No, because if you stop discounting, you won’t even have any hair left.

As a result, this battle for the market has evolved into a war of capital consumption, and using money to exchange for the market has become an unspoken rule in the industry.

But empty consumption like this is destined to not last long, so the most popular group buying websites are trying their best to raise funds and to outlast each other.

At 3 o'clock in the afternoon, the light rain has not stopped and the temperature is slightly cold.

In the passenger hall of Jinan Airport, Gu Ming held two bouquets of flowers and received the Kou Jing team and Deng Xuanxuan team who returned from Beijing.

After going out for two months, all of them have lost weight, but their eyes are extremely bright, and they can tell that they have gained a lot.

"Everyone, thank you for your hard work."

"Boss who don't work hard should do everything they want."

"Let's go to the Immortal Juxing Tower. I'll pick up the wind for you."

Arriving at Juxian Tower from Jinan Airport, the accompanying staff were arranged to move next door. Gu Ming, along with Kou Jing and Deng Xuanxuan, entered the box specially reserved for them in Juxian Tower.

After entering, Kou Jing took out a contract from her bag, which was an exclusive licensing agreement from Amap.

Deng Xuanxuan also took out a notebook, which contains her inspection records in the ocean supply chain and her thoughts on the commodity management system.

After reading it carefully, Gu Ming raised the corner of his mouth: "Half the victory, I'm scared for them."

"What should we do next?" Deng Xuanxuan couldn't help but ask.

"How long does it take to build a commodity management system?"

"I have sorted out the ideas, but it will take me about three months to make a mature product."

Gu Ming nodded: "What about the lbs connection?"

Deng Xuanxuan thought for a while: "If the two projects are to be done together, I don't know how long it will take."

"Can it be finished before the end of the year?"

"This is no problem. There are still nine months until the end of the year, which is more than enough."

Gu Ming looked at the date: "It's almost time. Let's do something big. The sense of ceremony should match. Kou Jing, help me reserve a room at the Longkai Hotel. Call the branch managers over. Everyone Let’s have a meal together.”

Good guy, Long Kai has made arrangements. Kou Jing knew that the boss was serious about it, so she nodded immediately: "Okay, I'll make arrangements when I get back."

"No rush, let's eat first. Deng Xuanxuan eat more good food to replenish her nutrition. Your work is the top priority in the mid-term development of our group."

Top priority?

Deng Xuanxuan thought for a while: "Boss, give me a glass of water."

Worri, this female programmer named Deng is a bit frivolous! Gu Ming muttered in his heart, and then quickly poured a glass of water for her.

After returning from Juxian Tower, Deng Xuanxuan sent party notices to supervisors at all levels via email, while Gu Ming began to stay up all night thinking about the details of the promotion and preparing for tomorrow's troops and generals, staying up almost all night.

It wasn't until 6 o'clock in the morning, when it was almost dawn, that Boss Gu climbed into bed to catch up on his sleep. When he woke up again, it was already 3 o'clock in the afternoon.

Seeing that it wasn't long before the banquet started, he washed and dressed and planned to go out.

After learning that Jiang Guming went to Longkai Hotel, Master Li and the others followed him no matter what. The cafeteria was full of news about Gu Ming these days, making him unable to even eat. He has lost weight now. Now listen to He said he was going to Longkai and wished he could fly over and rub him in the face.

"It's not impossible to go and have a meal, but you have to sign a confidentiality agreement." Gu Ming laid out the conditions.

"Sign it, I'll give you a break, and I'll sign the prostitution agreement!"

Li Minghe slapped his chest loudly, and then asked: "What is a confidentiality agreement?"

Gu Ming glanced at him: "Forget it, I can't explain it. You'll know when we get there. Are Lao Cui and Qiangzi going?"

"Go, I've never eaten at the International Hotel. This is definitely not to be missed!"

In fact, in today's banquet, eating is not the focus, but the meeting is. Even if you order more things, it will be a waste, so Gu Ming simply called Zhou Xiaoyao and the others to their dormitory.

This is called riding a bicycle to go to the bar. Save money when you need it, and spend money when you need it.

At around 6 o'clock in the evening, it was getting dark, and a large number of people gathered in the lobby of Longkai International Hotel.

The manager in charge of security rushed over with a team of security guards and stood guard on both sides of the hall door. Later, core employees of 1 and the supervisors of each branch arrived one after another and found that they could only enter after signing a confidentiality agreement.

Seeing this formation, everyone felt a little uneasy, thinking that something big was going to happen today.

When everyone enters the hall, the projection prepared in advance starts playing the video.

The first half of the video shows the growth of group buying websites every month, the middle part shows the various advertising and marketing done by these group buying websites, and the second half is a pie chart of the share of these group buying websites in various cities.

This video is not exquisite, even a little rough, but the advantage is that it is intuitive and many things can be understood at a glance.

Everyone stood in the splendid hall, and after watching it for a long time, they were shocked in their hearts.

To be honest, they also know that there are many group buying websites on the market, but no one can imagine that there are so many, and the battle in the four major cities is so fierce, it is obviously like a bloody battle, it is simply Terrible.

At this moment, Gu Ming walked onto the stage, holding a microphone in his hand, waved to Wen Jinrui, and then the TV turned off.

"Group buying websites are very popular recently, and everyone should know about it. Even if you don't, you should know it after watching this video."

"Everyone here has started my business with me since 14. Even those who came later have experienced the city-wide promotion of group grouping. I know that everyone has been thinking whether group grouping should be done or not. The boss is so stupid. What are you thinking about?"

"I can tell you now that I am waiting for the right time, waiting for the concept of group buying to become clear among consumer groups."

"In 16, apart from Jinan, how many people knew what group buying was?"

"I don't know, right? If you take it literally, you may think that group buying means group shopping, and you don't know anything else."

"But things are different now. After the explosive popularity of more than 5 group buying websites, people all over the country now know that group buying means saving money, being cost-effective, and convenient. Spending money and not buying in groups is simply unacceptable."

"Then it's time for us to play."

After the words fell, the whole place was silent. Many people couldn't react yet, but then, an uproar suddenly sounded.

The most excited among them are the core employees of 208. They know that Boss 1 has been waiting, so they are a little impatient. Now that they finally have the opportunity, they can't wait to rush to the market and strike hard.

At this moment, Gu Ming waved his hand to signal everyone to be quiet, and then the voice came out again through the speakers.

"The main reason for calling everyone to dinner today is to announce this matter. There are also some other things that I hope everyone can understand first."

"We have to play, but our thinking needs to change. We cannot play the same game as them. In summary, we must first determine two key points in our promotion strategy this time."

"The first priority is to surround the cities with rural areas."

"The battle in the first-tier cities is too fierce. Everyone is furious and burning money. As you know, I am worth tens of millions and I am not afraid of them at all. But I think this is too stupid. Damn it, make some money." Money is not easy, so we can’t all get in.”

"So we first focus on 23rd-tier cities to avoid their competition and gain market share quickly."

"After Lashou, Wowo, and Suixin Tuan fight to the death, they will definitely move to the 23rd tier cities. At this time, I will turn around and steal their homes, and exchange the markets of the 2nd tier cities for the markets of their 1st tier cities. .”

"Of course, it's not that we don't do first-tier projects, we do, but we only do first-tier university towns, and we won't touch anything other than university towns."

"The second important point is that we have to spend money wisely."

"You have also seen the style of other group buying websites. They spend crazy money to sign merchants. We don't do that. We screen for quality. From the user's perspective, we sign suitable high-quality merchants, and we have to sign exclusive ones. Even if we give 3 times or even 5 times the price You must also sign an exclusive contract.”

"For example, there are ten merchants on one street, and La Shou spent 1 yuan to sign them all. Then we will choose the best one and buy it out directly for 2 yuan."

"In the early stage of the promotion, we allowed these merchants to participate in **** group purchases, but they must stop when I want to stop."

"Subsequently, I will send you a detailed manual of tasks by department. I hope everyone will go hand in hand and tell the entire group buying market for me that their emperor is back."

Listening to the sound coming from the speakers, on a table on the left side of the banquet hall, people 1 and 503 had different expressions and various postures.

The little rich woman's saliva was almost drooling. Her shining little eyes never blinked. From her expression, you could tell that she was fascinated by Gu Ming and her brain was in a state of shutdown.

"My big bear."

Zhou Xiaoyao pointed to the stage and looked back at the people around him.

Li Minghe, on the other hand, covered his face with tears streaming down his face, saying to himself that I was trying to avoid being fucked, but it turned out that this time it was better and he gave me a live version.

Holding a meeting for so many people, talking about killing this and that, isn't this what he has always dreamed of? Depend on!

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