After rebirth, I want to destroy my original family

The beginning of winter begins on the weekend after Halloween. Northern cities begin to provide collective heating, and some areas in North China usher in the first snow.

Group buying websites began to deploy in 23rd tier cities, and advertising took off.

There are a lot of 23rd-tier cities, and they can’t eat as meticulously as they do in 1st-tier cities, so it’s a better idea to use advertising to build your reputation first and quickly sign up a wave of the most popular merchants.

In addition, because the plate and market have begun to expand, the initial competition for the 23rd line market is not too intense.

For example, LaShou.com intends to use its base camp as the core and advance from north to south. Nuomi.com also knows how to avoid them and places its main force in the south. The remaining 24Quan, WoWoTuan and Manzuo.com choose third-tier cities to concentrate. Target.

No one wants to have a close fight in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first will die the fastest.

In this early winter month when the temperature drops sharply, group shopping, walking at night in brocade robes, has gradually entered the sight of all group buying websites.

“The website with the highest market share in Xijing currently is a group-buying website.”

"Well, it's the same here in Jinmen."

"Sichuan and Chongqing are similar. The market share of group tours accounts for 4%, but they are mainly concentrated in a few large and prosperous business districts."

“There are group bookings everywhere in the mall.”

"Jinan... there is no other group buying website."

Before doing business in the market, market research is definitely indispensable. When the regional managers of major websites got first-hand data, many people were dumbfounded.

Because in their imagination, the market economy of these 23rd tiers is not that prosperous, and the online business in each region is probably controlled by their local group buying websites.

To do business in these cities, we either need to directly integrate local group buying websites, or grab all the user resources and that’s it.

After all, small-scale websites are the crispiest among the crispy for them, and they are all things that can be done in just one move.

But what they didn't expect was that the market share of these different 23rd-tier cities was dominated by a website called Pintuan.

And instead of advertising like crazy, they have been doing word-of-mouth evaluation and user acquisition, and using rating rankings to stimulate online competition among local merchants and user participation.

In addition to joining group tours for discounts, local consumers also like to scan their rating lists and evaluation lists.

In other words, compared with simple group buying that burns money, group buying seems to be concentrating on becoming a guide for shopping and eating in these cities.

At the Xijing branch of LaShou.com, Zhou Zhenhao, who had just joined the company, spent three days finally adjusting his mentality. He came out of the shadow of Suixin Group's failure and planned to quickly start business.

But when he saw the newly recruited employees immediately starting group games as soon as they arrived at meal time, his whole head was confused.

He knew that Gu Ming was not completely settled in Jinan. He was also secretly doing business in Shanghai University Town. He even defeated LaShou.com and fled, using the natural barriers of the university business district to create a restricted area.

But he didn’t expect that group shopping would still gain a foothold in 23rd-tier cities.

What is he going to do?

As a college student, does he still want to participate in the competition in the national group buying market?

But what is the reality? It’s because group buying is really popular in the area he is responsible for, and none of the local group buying websites that have been crowded have no business.

The most frightening thing is that according to the email sent by Manager Luo, the cities that Lashou.com is eyeing are all currently in the group-building layout. If the market share can be calculated according to addition, then the size of the group-building will be even Already squeezed into the top 5.

Zhou Zhenhao was in a daze all morning, and then he took advantage of the lunch break to open the group puzzle for the first time. After several operations, he suddenly became silent.

The user interface and operating experience of group building are really smooth, and many of the ways to play are things he has never seen before, such as discounts on registration codes, discounts for groups of 1 people, and automatic discounts for user reviews of the month, allowing users to control Discount initiative.

It turns out that what Suixin Tuan originally copied was a castrated version?

What's even more outrageous is that there is a generally accepted common sense among current group buying websites, that is, merchant resources are above all else, but group buying seems to be doing the opposite and putting a lot of energy into user experience.

"Gu Ming..."

"How could it be Gu Ming..."

Zhou Zhenhao sat on the chair for a long time and his temples kept bulging.

At the same time, Luo Ping, who was in charge of the entire North China market, was also dumbfounded.

He knows about group buying. Isn't that a small website in Beijing University Town? I wanted to buy it before, but it ignored me.

But I'm not in Beijing now. Why is it that after I moved to another place, there were so many crazy group fights everywhere?

While LaShou.com was dumbfounded, Nuomi Tuan also encountered group competition in the southern market, and the reaction was similar to that of LaShou.com.

"Mr. Chang, it's another group sale. It's the same group sale that made Lashou.com suffer a loss in Shanghai last time. They started working in second-tier cities very early."

"It's still the same group-building as before, without any change?"

"No, it's not the same as before. Their martial arts... have improved again."

"I heard that before we came, their local marketing manager was bored and took time to participate in a show called Wulin Feng."

"?????"

The situation was different from what was imagined. Encountering an opponent as soon as you entered the market instantly disrupted the rhythm. However, everyone has done it in the market with real swords and guns. It is impossible for them to not even have the ability to adapt to changes.

Aren’t you guys always working on user experience when working together? We have nothing but money.

No matter how good your user experience is, can it still be more attractive than real money? impossible!

Therefore, group buying websites in major cities have almost invariably come up with an idea: If you do such a good job in rating competition, then I will send specialists to conquer the most popular merchants in the group buying rankings.

I use your praise list as my guide for signing contracts. After winning these popular merchants, I will continue to increase subsidies.

A Western meal is 1% off on your website and 8% off on our website. Consumers can’t choose you just because your operation is smooth, right?

When consumers see your rankings and come to my website to buy coupons, isn’t it just a wedding dress if you join a group?

After deploying the strategic plan, the marketing specialists of major websites began to sweep the streets according to the group rankings.

On November 11, at 9 a.m., Zhou Zhenhao held a mobilization meeting in the office of the Xijing branch, made a signing list based on the group's popular rating list, and personally led the team on the expedition.

Yang Ji, Mr. Xianhui, Dadi Cinema, Liangjia Footpath, Maddie KTV, Bei Lan Dessert Shop...

The employees of Lashou.com fully demonstrated their professionalism, constantly signed contracts with users, and received one contract after another. It was smooth sailing.

But at 3 o'clock in the afternoon, when they arrived in front of the Heytea milk tea shop, they encountered a marketing team from a group tour.

"What do you do?"

"It's business, otherwise what else can you do?"

"Hey, who gave you the courage to come here to do business? Didn't you know this is a group-building territory?"

"Brother, don't be too domineering. Is this market run by your family?"

"Who is your brother? Look at your arrogance. Your waist is not as thick as my arm. You should know better and leave immediately!"

Hearing this, the team at LaShou.com thought that was wrong. This was obviously for a fight.

But just when they were on tenterhooks, a salesperson from the Heytea Milk Tea Shop came out, looked at the two people, and suddenly darkened his face.

"Can you not disturb our business?"

Zhou Zhenhao immediately smiled: "You are like this, lady. I am the marketing manager of Lashou.com. I would like to invite your store to join our website. Is your store manager here?"

The group promotion manager was instantly annoyed: "How dare you say that? You still dare to say that, right?"

Zhou Zhenhao was a little frightened when he looked at the opponent's well-developed biceps, but he also knew that he must not lose his momentum at this time: "I tell you, it is illegal to hit someone!"

The waiter of Heytea glanced at the group manager: "If you want to cause trouble, don't cause trouble in front of our door. The market is free and open. We can settle in any store we want to settle in. If you continue to do this, we will Don’t cooperate anymore!”

"Good good!"

The manager of the group group gritted his teeth and looked at Zhou Zhenhao: "You are so good, but who can make us unable to offend the boss behind them? I admit defeat!"

Zhou Zhenhao blinked and before he could react, he saw the group of bread people leaving without looking back.

That's it? Damn it, is this a promotion for group fights? Too crispy?

He suddenly felt an unprecedented pleasure, which he had never felt before when doing Xixin Tuan.

At the same time, in the school affairs office of the University of Finance and Economics, Gu Ming was playing Go with Zhang Fangsong. They were going back and forth, and the duel once entered a fierce stage.

Seeing Zhang Fangsong's scheming and scheming to be the first to make five pieces in a row, Gu Ming was shocked and immediately waved his hand in front of Principal Zhang and stole one of his white pieces.

"what are you doing?"

"A soldier never tires of deceit. This is called reasonable trouble."

Zhang Fangsong glanced at him inexplicably, thinking that it was a mess. Then he picked up a chess piece and put it on the chessboard, but after placing the piece, he felt something was wrong.

what happened? I remember I originally had a chess piece here?

At this moment, Gu Ming suddenly stretched out his hand and took out a chess piece from Zhang Fangsong's chess case, and then made a move to make a move. Principal Zhang Zhang was dumbfounded.

"Wait a minute, what are you doing with my chess piece?"

"Huh? Is this your chess piece?"

"This is white. Whose is it if it's not mine?

"Principal, you are too naive. Haven't you ever thought that maybe this chessboard is full of my chess pieces?"

Zhang Fangsong looked at him in disbelief: "The black ones are yours, and the white ones are yours, so what the hell am I supposed to play with?"

Gu Ming raised his head when he heard the sound: "Yes, then what else are you playing?"

"?????"

After Zhang Fangsong heard the word "you", his hair stood up instantly. He immediately looked back and confirmed that there were only two of them in his office, and the trembling feeling in his heart became even stronger.

There's not even a ghost here. Why is this guy talking about you all of a sudden?