After rebirth, I want to destroy my original family

In mid-November, group buying websites in 1rd-tier cities had signed up enough merchants, officially launched their business, and invested a large amount of money into it.

If you get a 8% discount if you join a group, I’ll get a 6% discount, or even half price.

Such behavior instantly aroused heated market feedback, and the number of users of websites such as LaShou, Nuomi, 24Quan, and Wowo.com continued to increase.

This is the first wave of offensive and defensive battles in tier 23 cities, and it goes unimaginably smoothly.

Joining a group is like a crispy chicken, being chased all the way.

But just like Gu Ming’s original idea of ​​promoting Douyin, they are looking for quality in the promotion of first-tier cities, but they are looking for quantity for the 1rd-tier market.

This means that one regional manager cannot fully take care of all cities.

After all, Suixin Tuan only worked in Shanghai and Shenzhen at the beginning, and the number of team members has exceeded 2,000. If every city followed the same approach, the consumption of labor costs would be too great.

So everyone's routine is to push forward with an elite team, sign a batch of the most popular merchants to enter the market, and then form a local team to maintain relationships with business groups, continue to promote, and expand business areas.

There is competition among teams, especially in the frontline market, where a large number of KPIs need to be completed every day.

In the current situation of not making a profit, each team needs to get more contracts and make more deals in order to guarantee wages and bonuses.

The rush, tension, competition, and elimination are constantly stimulating everyone's brains.

Many times, as soon as the group promotion list changes, it is directly turned upside down by the local promotion team.

Because signing one merchant above is likely to be able to match the transaction orders of 1 to 3 merchants.

However... there are exceptions.

Xiaohe from Nuomi.com recently begged his grandpa and grandma to sign 3 new stores that were highly rated in the group grouping list, but the results were not very satisfactory. It seems that these stores do not have much mass base.

However, with the opening of discounts, the transaction volume of these stores in the later period is also pretty good.

The market is crazy anyway, so who cares?

In addition, the management of many websites are also analyzing and learning the routines and models of group buying, and what they want to learn most is the praise list of group buying.

However, the praise list of the group was actually established by many local college students, and it is very localized. However, **** does not have this channel, so even if the homepage is updated and the praise list is added, it will not be available in a short period of time. Too much splashing.

"We still can't negotiate with some of them."

"Yeah, he's very stubborn and won't agree no matter how much the settlement fee is."

"Actually, that's pretty much it. The market share is almost equal to 55 in group booking."

"If a positive rating list can be established, it probably won't be so difficult."

"That's hard to beat, right? We...can't beat him."

"Actually, the group fight is already very good. There are only a few people, but they can resist for so long. The force value is really high. I heard that the boss is a college student? From a martial arts school, right?"

"They have done it a long time ago, and the user experience is not bad, and the audience base is deep, which is normal."

"But the local websites can't survive..."

Song Yaqian is a senior this year and chose to leave school because of starting a business. When she purchased the Hi-Buy Group last time, Luo Ping admired her very much, so he gave her an internship opportunity at the Jinmen branch.

But when she came to Jinmen and heard everyone talking about joining a group, she was confused and didn't react for a long time.

Why do you hear people talking about Gu Ming's website here?

After she took over part of the sub-station work, she realized that it turned out that Pintuan was competing with Lashou.com in Tianjin.

And it’s not just Tianmen, there are also group tours in Xijing, Shangcheng and other cities.

She was a little confused because she knew that Jiang Qin and Gu Ming were the boss of Douyin and had natural publicity and barrier advantages in the university town business circle. It was normal that she couldn't beat him when doing high-end shopping groups.

But she couldn't imagine that a group buying website for college students would dare to go out of school and compete with those websites with capital support. It was not a level 1 opponent at all!

Although Gu Ming is very well-connected in the group buying market, and even Ye Ziqing’s best friend calls him uncle, isn’t Suixin Group in ruins now, and was it finally acquired by someone?

Song Yaqian herself is in this industry, but based on her thinking, she doesn't understand Gu Ming's purpose of doing this at all.

This is a winner-takes-all game. Unless you win, you lose. If he doesn't sell the website now, does he want to be the final winner? This seems a bit ridiculous, since everyone is a college student.

"What's this……?"

"Praise list, gourmet food list, and... Crazy Thursday?"

Song Yaqian came to Jinmen and did nothing else. Apart from understanding the business situation, she has been analyzing Tuantuan.com.

She found that compared with the group sharing in Beijing University Town, the group sharing in 23rd-tier cities has been upgraded a lot.

Although their market is being eroded bit by bit by Hands, the praise list is really intuitive.

She even suspected that Lantuan hired special food critics to write food reviews for these stores.

But she has been away from school for too long, and she doesn’t even know the existence of the Douyou Group. If you treat them to a meal, these college students will really pour out their ink.

In addition, there is also the so-called Crazy Thursday. Every Thursday, they will pool a wave of funds to offer crazy discounts at a specific time. Although the Lashou website has attracted some customers, on every Thursday, group shopping There will be countless repeat customers who will come back again.

Pulling like this is very detrimental to the fast-playing Lashou Net.

Moreover, Song Yaqian felt that both the local promoter and the supervisor at the Jinmen branch had ignored the purchasing power of the university town.

But with these advantages, does Gu Ming just want to win in this crazy whirlpool? How can it be.

"Gu Ming, have you opened a new business area?"

As Song Yaqian's news was posted to ***, a group of college students in the group showed up.

They have also been looking for ways to sell their website recently. As the national group buying network sinks into the market, half of the people have sold the website. But when Song Yaqian said that group buying is still in the field, everyone raised a question mark.

"Mr. Gu is still continuing to expand the market?"

"No, now is the best time to sell. If we really have to wait until the end of the year, we probably won't be able to sell it."

"I was driving through the provincial capital yesterday, and I seemed to have seen a flyer for a group tour. I thought I had seen it wrong."

Gu Ming does not work in all 23rd tier cities. He is actually developing business circles along the path of Douyin promotion, including Jinmen, Xijing, Shangcheng, Jinan, Xingcheng and Ningcheng.

In the entire market layout, these cities combined with four major first-tier cities can cover the north and south, are more mobile, and can radiate at any time.

Therefore, except for those group members who dived as if they were dead, many people said that this was the first time they heard about it and they didn't understand it.

But soon, news about Gu Ming appeared in the group.

"It's a bit greedy. Make it bigger and then sell it."

"..."

With a moment of silence in the group, Gu Ming had arrived at the group headquarters, parked his car and went to the technical department.

In recent times, the temperature in Jinan has risen a lot, and the snow on the roads has almost melted. Old snow can only be seen in places where the sun cannot be seen.

Gu Ming came to his own office, made a cup of hot tea, and waited quietly.

After a while, Deng Xuanxuan came down from the technical department on the fifth floor: "Boss, why does our technical department's office have to be on the fifth floor?"

There is no elevator inside the group building, so Deng Xuanxuan has been running up and down these days, very annoyed.

"The technical department is a group of older homeboys. The lumbar discs are not good to begin with. They will age slowly if they exercise more. People's entrepreneurs like us should not only care about KPIs, but also the health of our employees."

Gu Ming spoke plausibly, and then changed the topic: "How is the work of the technical department going?"

"The internal management system has been optimized and has passed the security test. It is ready for use. In addition, according to your instructions, I have added an anonymous boss mailbox function."

The boss's mailbox is a channel through which formal employees at all levels can directly feedback news to Gu Ming.

Generally no one will use this thing, because cross-level reporting is a taboo in the workplace, and employees will not believe that anonymity really exists in this world.

But once someone takes the risk and bites the bullet and uses it, it means that something is happening internally that has to be dealt with, so it is better than nothing.

"Well done Deng Xuanxuan, the technical department is on holiday for three days. I'll ask Xu Yu to send the bonus to your account tonight."

After Gu Ming finished speaking, the topic changed: "But when you come back from the holiday, your first priority is to complete the product management system. This must be completed before next month."

While they were talking, Kou Jing also came up from downstairs: "Hey, Deng Xuanxuan is here too, so I don't have to call you. You can wait for me downstairs at 1:."

"understood……"

Gu Ming had a question mark on his face: "What are you doing at 1:1?"

Deng Xuanxuan took a deep breath: "Go and take the make-up exam for subject 1."

"You haven't passed the fatal subject 2 yet?"

"No."

Gu Ming gave a thumbs up: "I advise you not to take the exam and just hire a driver in two years."

Deng Xuanxuan narrowed her eyes and thought to herself, "What a big, big, big cake. The boss is really getting more and more bold."

Gu Ming turned to look at Kou Jing again: "Did your brother take it?"

Kou Jing nodded: "Already picked it up."

Kou Jing's family is in a mountainous area. The local educational resources are not good, and few students can pass the exam. Most young people start to help the family after finishing junior high school, and enter factories when they are old.

Kou Jing has suffered hardships herself, so she has always wanted to take her youngest son out to school so that he will not lose at the starting line. Gu Ming is now considered a bit thin-faced in all walks of life in Jinan, so it is not a problem to deal with this matter, just two meals. I helped with it and even picked a really good school.

“Are the bosses participating in strategic marketing here?”

"I came here to inform you of this. Everyone is here and waiting in the conference room on the second floor."

"Okay, I'll go over and meet you."