After rebirth, I want to destroy my original family

After the New Year, Beijing ushered in a snowfall, 1 tickets, and the website was full...

Websites that are capable of obtaining financing are already in place on this snowy day, as if a knight has polished his sword and is waiting for the charge of winter.

At this time, the group buying market was saturated, most cities had been developed, and the era of barbaric and extensive expansion was over. Fighting against each other became the main theme of this period.

In the early days of the group buying war, this market was still a vast blue ocean, and you could do whatever you wanted.

This city has rivals, right? Then I'll turn around and go to the next city. Anyway, China is so big, there can't be a place for me.

But so far, the market has become so crowded that the entire industry has become red. If you want to win tomorrow, killing your opponents is the most important thing.

The handle that got the funds soon became hard. Advertisements were all over the place overnight. It instantly regained the business area it had lost to Dianping. It formed a confrontation with this long-established life service network.

"To be honest, I'm tired of eating delicacies from all over the world."

“The price is too cheap, it feels like you are spoiled for choice.”

"Group buying gives me the illusion that prices are back to what they were ten years ago."

A financial newspaper interviewed several passers-by at random about the third round of group-buying madness. On the streets where the snow had not yet melted, everyone was smiling as if they had found something.

Another person told the media that he had stocked up on 3 dinner coupons at the beginning of this month and planned to go out to spend every day. The pots and pans at home had not been touched for a month.

However, the money-burning battle in the third round is different from the first round.

At this stage, most websites have accumulated rich experience and learned lessons from failures.

They know that money has to be burned, but they must not burn it on their heads like before.

Because the only result of burning the market head-on is that both sides will suffer losses, and then the oriole hiding behind will benefit.

Just like Lashou and Dianping, the two giants faced each other for the first time, and their market share reached 1%.

Lashou.com’s hotel and shopping channels have the upper hand, while Volkswagen focuses on gourmet food and in-store services. The integration and crossover of the two markets has reached a bottleneck, and no one can make any further progress.

As a result, the second stage of the match against Taiwan became a clearing battlefield.

The principle of clearing the battlefield is very simple. To put it bluntly, it is to free up energy first, clear out the miscellaneous soldiers around you, unify the market in the city, expand the living territory under your feet, fill the gaps, and avoid being taken advantage of.

What are the benefits of a unified market?

The advantage is that when there are no competitors in a city area, many things can be decided by oneself.

There is no need for you to compete with who has the biggest discount, and there is no need to give money to consumers. I am the only one selling this thing, and it is not up to me to say how much it is.

In the past, a meal for three people could feed three big eaters, but now two people can only eat if they need a group ticket for three people. This is actually a disguised version of leek harvesting.

After determining this strategic layout, the city managers took the funds and returned to the cities where they were stationed, and began to study strategic countermeasures.

When the boss fights with the second boss, it is the third boss who dies. This is a truth.

Many group-buying websites that were regarded as auxiliary companies were in danger during this period, because in the face of the bursting pockets of industry overlords, they found that they seemed to have only two options: survive until bankruptcy, or choose to be acquired.

At the beginning of the year, at the peak of the group buying industry, there were more than 6 large and small group buying websites.

At the end of the year, in the capital war in the group buying industry, only double digits can survive.

In this purge plan, group fighting is also among the targets to be purged.

On January 1, Yang Xueyu returned to Shanghai, holding in his hand a calligraphy work given to him by Robin, called Victory with a clear start.

Subsequently, the Shanghai branch of Lashou.com held a collective meeting on clearing the battlefield.

Take down the grouping, acquire the grouping, take over their in-depth cooperative users, and turn around to give Nuomi a fatal blow. In this way, the Shanghai market will be unified.

At the same time, Nuomi.com’s Shanghai branch and Changchun Song also held a strategy meeting.

Take down the grouping, acquire the grouping, take over their in-depth cooperative users, and then give Lashou.com the final blow. In this way, the Shanghai market will be unified.

So, everyone worked overtime and started making plans, and everyone was as excited as if they had been given a shot of blood.

It's too difficult, it's really too difficult.

From November to New Year's Day, they were bullied by group play.

This small website obviously didn't have much money, but it made them breathless. Now, they can finally pay back the beating they have received.

"Our time is very tight, 3 days, each department's plan must be finalized."

"Nuomi.com is also watching with eager eyes. Their desire for team-building is no less than ours. At this stage, everyone must concentrate 100%."

"Think about the time when the group group came to Shanghai, and think about the New Year's Day promotion of the group group. This time, let's pay back everything that is due!"

"..."

Song Yaqian was sitting on the left hand seat, listening to Yang Xueyu's orders, and couldn't help but think of the man who had his hands in his pockets and didn't know what his opponent was.

Gu Ming has relied on his own efforts to support the group buying market in the former wolf and the latter tiger, and it is really strong now.

He proved his talent and set a new height for college students to start their own businesses. However, faced with the bombardment of real money, that was the end of it...

"Ya Qian."

"Mr. Yang, please tell me."

Yang Xueyu looked at Song Yaqian: "Manager Cui doesn't have enough manpower. You have done marketing work for group buying websites before. Come over and help."

Song Yaqian turned to look at Cui Yiting: "Manager Cui, please give me some advice."

"Let's learn from each other." Cui Yiting smiled slightly.

She knew that Yang Xueyu had always doubted her ability and was very dissatisfied with her plan. At this juncture, she sent Song Yaqian here to keep an eye on her.

But it doesn't matter, this time, she will use group play to prove her worth.

Afterwards, Nuomi and Lashou entered a tireless mode. Everyone was working overtime to discuss strategies and plans, and plan all steps as perfectly as possible.

At around 8 o'clock in the evening, Cui Yiting finished writing the first version of the event plan, stretched out, and opened the group of three people.

"The horn of charge has been sounded."

"Mr. Yang gave us a military order and only gave us three days. Everyone in our branch is working overtime to formulate a strategy to encircle and suppress the group. In three days, the Shanghai market will be completely wiped out."

Zhou Zhenhao immediately came out: "I have applied for a job transfer and will go to *** immediately."

Cui Yiting was a little surprised: "When?"

"It'll arrive tomorrow morning, I can't wait to see the results!"

Zhou Zhenhao has actually been looking forward to the collapse of the group during this period because he has an inexplicable feeling of hatred towards Gu Ming.

This may be because when Suixin Tuan was in trouble, Ye Ziqing insisted on asking Gu Ming for advice, which made him feel a little slighted and offended.

The most important thing is that the background of Suixin Tuan is similar to that of group grouping, and the development path is almost the same. They all started in second-tier cities and settled in Shanghai as the first stop. Moreover, the funds for group grouping may not be as much as that of Suixin Tuan. .