After rebirth, I want to destroy my original family
Chapter 461: Playing both sides (page 12)
Gu Ming had made an appointment with Tencent's Peng Sheng before he came. He would go to the Tencent Building as a guest on the morning of the 22nd, so he got up very early the next morning. After changing his suit, he went to a hairdresser to get a blowjob. hairstyle.
Zhou Xiaoyao was not suitable for participating in this kind of business situation, and she would be scared when they were strangers, so Gu Ming sent her to the Shenzhen branch.
Xu Kaixuan and Guan Shen were responsible for accompanying him.
Because he was here to discuss the cooperation between WeChat and Douyin, Peng Sheng specially invited Qi Zhong, the manager in charge of WeChat promotion.
"Mr. Gu, I've heard of you for a long time."
"Hello, Mr. Peng, hello Mr. Qi, please take a seat. You're welcome. Just treat it as your own home."
Peng Sheng and Qi Zhong smiled and said hello three times. They were about to sit down before they realized that this seemed to be their company.
At this time, Gu Ming took out a cooperation letter and handed it over: "Mr. Qi, please take a look."
"Mr. Gu is so resolute, I thought we had to have a good chat for a while." Qi Zhong pulled the chair forward and sat forward, took the cooperation plan, and said casually.
Gu Ming raised the corner of his mouth: "I do like to chat. Everyone says that I talk nonsense, but it is not appropriate to chat now because there is not much time left for WeChat."
"..."
Qi Zhong looked up at him, silently put away his smile, his expression became more solemn, and then opened the first page of the plan.
There are only 4 words on it, which says social war.
Tencent is a company with a background in social software, the most famous of which is qq.
This social application is deeply loved and sought after by young people. At its peak, the number of people online at the same time even exceeded 200 million, making it the ceiling-level social application in China.
But because the software is completely free, it has no profitability of its own. The high operating costs caused Tencent to lose money in the early stage.
It is said that at 1 o'clock earlier, Mr. Ma decided to sell QQ for 70 because he was unable to afford the operating costs of QQ, but he gave up after thinking about it more and more.
From that time on, Tencent also began to frantically develop offline industries, such as games, audio and video, etc., and then used QQ's huge user group as a traffic pool to use these industries to attract money.
QQ has no profitability, but these industries do, especially the gaming field, which is simply a huge money-attracting beast.
So QQ vs. Tencent is like Douyin vs. Tuan. They both belong to a type of traffic pool. Their monetization ability is very poor, but their traffic drainage ability is extremely strong.
As long as the downstream monetization tools are well laid out and a chain is formed, benefits can be obtained.
Therefore, Tencent’s current business layout is almost all based on QQ’s traffic pool, which is an industrial layout based on social networks.
However, the changes of the times will always restart the old track and transform into a new track.
The social track that originally had QQ as its ceiling has been reincarnated into a new outlet in recent years.
Because the mobile Internet era is here.
The first is the mobile company, which used its huge user base to develop Fetion. So far, the cumulative number of registered users has reached 200 million.
It is said that China Telecom and NetEase are also secretly planning a tool called Yixin, which is also positioned as free calls and free text messages.
Ali also revealed to the public that he intends to enter the social track, which is the "reciprocity" that he spent a lot of money to support in the later period.
The most important thing is that Mr. Lei of Xiaomi Technology released an instant messaging app called MiLiao.
You know, social networking is Tencent's main position. As a result, so many competitors are rushing out, which is definitely not a good sign.
But the wheel of history is rolling forward, and you can't stop it.
Then Tencent faces a big problem: how can it take mobile social networks into its own hands.
At that time, they were also working on a mobile QQ project and had already accumulated a lot of users. At this time, they were pursuing the victory and the winning rate was almost over 6%.
But the problem is that QQ itself is bound to a lot of monetization industries, and these industries are more dependent on the PC side. Another point is that QQ's functions are too fancy, and there is no clear positioning for the mobile side. Even older people cannot play it. Understand.
What about Fetion and MiLiao? Only the two most original "text messaging functions" and "voice calls" are retained as basic services.
This means that Fetion and MiLiao have a very low threshold and have a wider audience. Even those who are a little older are their target users as long as they can send text messages.
Therefore, Tencent decided to develop a brand new social app, specifically for social layout on mobile networks without affecting existing industries.
WeChat came into being.
But how to promote quickly is also a big problem for them.
It was a late start, and there was a buggy rival like a communications operator. The initial product was not as easy to use as MiLiao. This was a fucking headwind.
Therefore, Qi Zhong was very interested in Gu Ming's willingness to cooperate.
"In fact, the idea of Internet business is the same. Users are the most fundamental thing. Everyone is frantically grabbing users in the early stage, hoping that the winner will take all, so they have to compete with who is faster."
Gu Ming looked at Qi Zhong: "The people who came into contact with the mobile Internet in the early days must have been students, and college students are the highest quality users. Currently, in China, we are the only ones that are targeting the most targeted market for college students."
Qi Zhong nodded: "I know this."
"So, Mr. Qi, the promotion should start from the easiest place. The more precise you are, the faster you will be. When the time comes, you will also be able to attract traffic through QQ..."
"Mr. Gu, please make a price."
Gu Ming stretched out a finger and waved it in front of him.
Qi Zhong was stunned for a moment, then shook his head simply: "It's too high. Judging from the number of users on your forum, advertising cannot reach tens of millions, and the conversion rate is still unknown."
"I know the price is a bit high to begin with, but I can't help it. I'm a little short of money recently."
Hearing these words, Peng Sheng, an investment manager, suddenly lighted up: "Mr. Gu, is he short of money recently? How much is he short of?"
Gu Ming was stunned for a moment: "I forgot that Mr. Peng was here. In fact, I was joking just now. We are not short of money."
"Mr. Gu, let's be honest with each other. If there is a financial need for group building, we are willing to fully support the development of group building."
"Mr. Peng, we haven't raised much money. We are still developing new projects recently. The establishment of community group buying is also relatively expensive. We are indeed a little nervous, but it is not too serious. We can barely turn around at the moment. "
"But when group buying has developed to this stage, if the funds can barely be turned over, that would be a big problem."
Gu Ming was silent for a moment: "It's a bit difficult, but you can try again."
Peng Sheng couldn't help but lean forward: "The group building is gaining momentum now. Mr. Gu may have contacted many investors privately. It is human nature to always hesitate, but the conditions provided by Tengxun must be the most superior."
"I believe what Mr. Peng said."
"Then Mr. Gu should no longer hesitate. With your ability and the funds we can provide, group buying can completely dominate the group buying market this year."
Gu Ming pondered for a while and then said: "I will consider this matter. Let's talk about the cooperation between WeChat and Douyin first."
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