After rebirth, I want to destroy my original family

At the end of March, on the eve of Qingming Festival, the temperature gradually rose and the battle in the takeout market was in full swing.

At this time, Pintuan’s branches in four first-tier cities and fifteen second-tier cities have all set up independent food delivery business departments.

This includes the operations team, technical team, local promotion team, business team and publicity team.

At the same time, the internal management system of group buying underwent a major upgrade.

The data backend of Pintuan.com has been connected, and in-store group buying and community group buying have officially begun to experiment with all-online operation models.

In other words, the sub-site established for group buying has been reborn from the ashes and has entered another field very smoothly.

There are almost no barriers between these two fields.

Soon, the group-buying takeaway business group was officially established, and the first cities where it started business were first-tier cities. It was managed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, and was directly connected to Gu Ming.

The second-tier city branches will be managed by the original group buying branch manager, who will also be directly connected to Gu Ming.

Just like they do for nationwide group buying, all feedback, approval and docking of the entire development process of the food delivery industry will rely on the efficiency of the internal system to link up with each department at any time, so that the mission will be achieved.

Subsequently, group takeout was officially launched.

But there is no advertising, no publicity, everything is as low-key as walking in the night in fine clothes.

However, group buying is destined to not be the same as it was two years ago. No matter how low-key a behemoth is, it cannot hide.

What's more, bat3 has been eyeing group buying for a long time.

Yes, Jinyi walks at night, but it can’t stop them from assigning people to keep an eye on your dog’s movements.

"The team fight is over."

"Did you hear that the group fight ended?"

"It's broken, the dog is coming..."

Koubei Takeaway is currently run by Robin and Luo Ping. The two of them have just taken up most of the quick-order meal market. When they came back and heard the news, their scalps instantly went numb.

At the time, Lao Ma was in a meeting, talking about the importance of the food delivery industry in Alibaba's o2o layout. He was silent for a while after hearing the news.

It is inevitable for them to enter the food delivery industry through group sharing.

There is no doubt that the tyrant of group buying will not let go of the huge market of food delivery.

But even if they are mentally prepared, many people still feel a sense of suffocation.

The business approach of group buying is different from that of all other Internet companies. They act without any rules or bottom line, and usually just launch a random attack.

You can't even see the sect or the number of methods clearly.

But after the fight is over, the opponent is dead, and you find a coroner to perform an autopsy, you will find that almost every one of their punches hit a fatal weakness.

How do you defend against such an opponent?

As a result, several large manufacturers are preparing to increase investment, seize the opportunity of the group, and rapidly expand their scale.

Group buying and takeout are not the same thing.

Just like Tencent’s QQ and WeChat, QQ is the ceiling of social networking, right?

But after WeChat entered the market, it was first beaten badly by Fetion and then almost killed by MiTalk. Isn't it the same principle?

As a result, the entire market increased subsidies and expansion speed due to the news of the entry of group buying. In a blink of an eye, the entire industry became hot, and the number of people joining the rider industry exceeded 1.

At this time, the four leading websites also started a battle.

Koubei Waimai and Nuomi Waimai entered Shanghai with advertisements everywhere, but in the end, the market share of the two companies combined was only one-third of that of Ele.me.

And Ele.me quickly entered Beijing and swallowed up half of their market share in a blink of an eye.

用3分之1换2分之1，饿了不出手就打出了气焰，市占率达到了百分之4十5。

From group buying to Ele.me, the curse of big companies seems to be broken. Whether it is resources or funds, these advantages seem to have no effect at all, and grassroots companies are becoming more and more eye-catching.

"Big factories are nothing more than that."

Zhang Xuhao drank a lot at the team-building event at the end of March.

Chen Jiaxin also drank two drinks, and she was sincerely grateful that she had left the public resolutely and came to Hungry.

His vision is indeed good.

Zhang Xuhao may very well be the next Gu Ming in the food delivery industry.

At this time, group buying is still in the process of floating, as if it has not yet woken up. There are no advertisements or recruitments. It seems that they just made an app and put it there.

"Group buying is the focus of large companies. You see, when the news of our launch came out a few days ago, Uncle Ma was so scared that he immediately invested tens of millions of dollars. Do you know why?"

After hearing this, Lu Zhichuan said subconsciously: "I know, because the boss is such a bitch."

Gu Ming: "?"

"No, what I mean is that the boss is too strong. Facing a powerful opponent, one will naturally be more vigilant."

Gu Ming put his hands in his pockets and walked under the shade of the trees: "They will guard against me in every field. If I advertise, they will compete with me to spend money on advertising. If I spend a lot of money to recruit riders, they will spend more money to strangle me."

After hearing this, Lu Zhichuan raised his head: "Will you be targeted?"

"Of course, don't forget, I dug you here and used you to snatch Gao De. Now Uncle Ma hates me to death. What's more, we are really strong."

"That's true."

The strength exposed by group buying in the group buying war is enough to make everyone wary.

For example, Ele.me now has a market share of more than 4%, while group buying has almost none.

But in the eyes of those people, group takeout is a greater threat than being hungry.

If Gu Ming acts drastically, a money-burning war will break out again, and group delivery will be directly involved.

If you give 1 yuan for one group delivery order, then I will give 5 yuan. If you give 6 yuan, I will give 6 yuan. In short, a tyrant will never be allowed to stand up in the food delivery industry. Therefore, in this situation of confrontation, the market feedback will be picked up by other platforms.

Therefore, Gu Ming wants to try a strategy that is different from the previous ones, which is also the reason why Lu Zhichuan stands here.

It took one month to set up the takeaway branch. During this month, in addition to honing his kissing skills with the rich woman, Gu Ming also arranged for Lu Zhichuan to negotiate with Shengshi Advertising about investing in the company.

This advertising company has been Gu Ming's steadfast partner since the very beginning of his business.

It's just that in the past two years, with the development of the Internet industry, the offline advertising industry has become increasingly competitive, causing prices to plummet, and the efficiency of the factory has become lower and lower.

Seeing that the income was not enough to cover the expenses, Gu Ming once again acted as a living Bodhisattva and took over part of the shares.

In the following half a month, Shengshi Advertising canceled some small orders, freed up three production lines, and started working at full capacity for group buying.

Hengtong Freight's transport vehicles came one after another, packed up the newly printed items, and sent them to the group delivery station and handed them over to the sales department.

And when Lu Zhichuan saw the things printed by Shengshi Advertising Factory, everyone was dumbfounded. It seemed that he had never seen such a bad person.

"Boss Qiu."

"Hey, Manager Jiang, long time no see."

"Long time no see. How is business lately? I heard that your little shop is doing very well in the takeout industry?"

"Yes, for a small store like ours, with a small area and few customers, we couldn't make any money from group buying before. Now, I have directly cancelled dine-in service and hired twice as many people to specialize in takeout!"

Jiang Jian, the king of group sharing stations, nodded after hearing this: "Your takeout packaging consumes a lot of money, doesn't it?"

"Yes, those deliverymen are like people who have taken aphrodisiacs. They move violently and have great strength. A plastic bag of slightly inferior quality will break with a single swing, and customers will immediately give bad reviews."

Mr. Qiu, who makes fried noodles and rice noodles, sighed: "This month, I have spent thousands of yuan on plastic bags alone. The key is that those who sell plastic bags are also cunning. Seeing that the demand is high, they raise the price every two or three days."

"These business people are so fucking shameless."

"Who said it wasn't? Oh, by the way, Manager Jiang, do you have anything to do with me?"

Jiang Jian waved his hand and asked the salesmen behind him to carry in two boxes. "Here I have a batch of plastic bags and packaging boxes sold directly by the manufacturer. There are no middlemen to make a profit. The quality is good and the price is less than half of yours."

Boss Qiu's eyes lit up instantly: "What a great relationship!"

"It's just a little problem..."

"Haha, I know there is no free lunch in this world."

Jiang Jian immediately waved his hand and said, "It is indeed a small problem. There are some prints on these plastic bags. Other companies ordered them but suddenly didn't want them anymore. That's why we are selling them at a low price. You can take a look at the quality first."

Boss Qiu opened the box, pulled out a plastic bag and ripped it twice. He immediately became interested: "Wow, the quality is so good? How many?"

"If there are many, just give me the cost price."

"Okay, okay, then I will order from you in the future."

Jiang Jian reached out and opened another box: "There are also plastic boxes, which also have some prints, but it is because of this that the price is so affordable. I will send you a batch first, and you can try it out to see if it works. If it does, just call me directly."

Boss Qiu looked at Jiang Jian's retreating figure and raised the corner of his mouth: "Living Bodhisattva..."

As soon as he finished speaking, a group of delivery riders arrived.

If you are hungry, there are glutinous rice takeaways, word-of-mouth takeaways...

Three riders were smoking while waiting for their meals at the door. After getting their meals, they immediately got in their cars and rushed to their destinations.

In Wangjing, a city with numerous office buildings and crowded with thousands of companies, deliverymen sit in the elevator and run up and down to deliver takeaways to customers.

Xiaobai is a copywriter for an Internet company. After getting the takeaway, he glanced at the lines on the plastic bag, his eyes showing a trace of confusion, as if he had seen a ghost.

“Group takeout, everything can be delivered quickly?”

"Isn't that right? I seem to be hungry after ordering something? Why is it a group takeaway?"

"A hallucination?"

Xiaobai ate fried noodles while staring at those eight words, puzzled and feeling as if he had made a mistake.

At this moment, a colleague from the next table walked over and patted him on the shoulder: "You guy, are you eating takeout again?"

"The discounts are huge now. Look at this fried noodles. It costs 6 yuan in the store, but only 3 yuan for takeout."

"real or fake?"

"I lied to you about getting candy?"

My colleague pursed his lips, turned his head to look at the four big words "Group buy for takeout, everything will be delivered quickly" on his packaging bag, and reached out to take out his mobile phone.

The cost of packaging bags is actually very low, but for some small businesses, using too much will also be a considerable cost.

Now that there are channels to reduce costs, who wouldn’t want to use them?

So in just one week, through group buying and free shipping, a total of one million plastic bags and one hundred thousand plastic boxes flowed into the market. No matter which platform consumers ordered food from, what was delivered to them were group buying takeaways!

Compared with the cost of TV advertising, this amount is just a drop in the bucket.

Many people will be confused after seeing the words on the takeaway packaging, wondering what's going on?

I obviously ordered takeout from xxx, but why was it that the last thing delivered was group takeout?

After careful consideration, some smart people suddenly felt that they might be being taken advantage of by other platforms. The takeaways ordered from other places were actually group-buying ones. So they were scared and immediately ordered a group-buying takeaway to see what happened.

As a result, Pintuan gradually began to accumulate users without advertising.

There are also some people who don’t care whose takeout they ordered, they just care about eating their fill.

But after a vague glance, they did remember the brand of group-buying takeaway, especially the meals they ordered themselves and their colleagues, most of which had the words "group-buying takeaway" on them, which would create a group dissemination effect.

As we all know, group groupings also serve as takeout.

Moreover, the current food delivery war is intensifying, and the sudden end of group shopping has increased capital investment in this industry.

Plastic bags will fly when encountering wind. Gu Ming discovered this scientific truth when he went to the New Year market. However, some rich second-generations and big bosses do not understand this truth.