After rebirth, I want to destroy my original family

The university town has its own business district and is not in the same ecosystem as the business environment of the entire city, so there is such a thing as a natural barrier.

Judging from the type and richness of businesses near the university town, it can operate independently even if it is separated from urban commerce.

In the beginning, group buying relied on the cover of university towns to continuously accumulate strength, and then launched countless fierce combinations in the national market, establishing its position as the group buying overlord.

Therefore, it is not an exaggeration to say that university towns are fertile ground for group buying.

In addition, Zhihu Campus, the most vertical social application in the field of college students, also supports group buying, so in this field, the entire group buying is almost a matter of fact.

This is actually the reason why Kuaishou and Baidu Waimai have always been reluctant to touch the college student market.

In this independent market, few people can do better than group sharing.

The reason why Ele.me did not expand into the university town market in the later stage was not because it felt it could compete with group-buying food delivery, but because it needed a higher market share to raise funds, so it had to enter the university town market.

Even if they lose it after doing it, as long as they get the financing, they won't be considered a loss.

In other words, everyone knows that not doing group takeout in college towns is only temporary. When they want to do it, it will be difficult for any opponent to stand up to this place.

But no one expected that group-buying food delivery would choose to sink at this time, which surprised everyone.

why?

Because there are still two months until summer vacation.

There are actually very few students staying in school during the summer vacation. There is no doubt that the business of the food delivery platform in the university town will instantly fall into a trough.

In the opinion of Kuaishou, Baidu Waimai, and Ele.buy, the best time to start group food delivery is actually the start of the school year in September.

The admission of new students brings fresh blood to the university town.

Students who first enter a university campus are curious about everything, and promotion work will be much easier.

However, group buying suddenly came to an end at the end of April.

Generally speaking, the entry of a new competitor will not cause much impact in the short term, but group food delivery seems to come with the force of wind and thunder, and it starts off as fierce as a thunderbolt.

Several brands that have long been confirmed to be members of the Northern Business Group stopped pretending and went straight to the exclusive page for group-buying food delivery.

The first was Heytea milk tea, which became popular all over the country. It immediately launched three new products that could only be purchased through group buying online channels.

Burger King has also launched a Juhuasuan set meal for group takeout.

The profit point of convenience stores at 0 o'clock is relatively low. Generally, a delivery fee will be charged for delivery, but this is completely unnecessary for group takeout.

The most important thing is that you don’t need to download a special app to use group food delivery, because the group food delivery port has been connected to the main group food app.

College students like to sing karaoke, watch movies, and eat hotpot together. Group buying can be said to be one of the indispensable software for this group.

Therefore, the exclusive merchant made swords, Douyin showed support online, and there was no need to download the app. The university town market was completely crazy.

"It's broken. You seem to be coming for me?"

When I was hungry, I went to the headquarters. Zhang Xuhao’s expression suddenly changed after receiving the news.

The last time they spent a lot of money on subsidies, but the fruits of their labor were directly given to them by Gu Ming, so their capital chain is now under pressure again.

At present, Tencent focuses its business on WeChat promotion and spends hundreds of millions to support Tencent Video, and has no energy to worry about them.

Therefore, Zhang Xuhao is constantly looking for new investors.

Alibaba extended an olive branch this month, hoping to invest in Ele.com, and the conditions it offered were also very attractive.

Zhang Xuhao is very excited. He is currently in contact with Li Changming from Alibaba and has washed his feet several times.

Seeing that things were starting to go smoothly, group takeout suddenly came to grab the college student market, which really made Zhang Xuhao's heart pick up in his throat.

They lost to group food delivery once in the national market. If they also lose the university town market, Alibaba's investment in Ele.Buy may shrink indefinitely.

Because Ali is not a fool, he can't bet on you knowing that you can't do it.

"Mr. Zhang, Manager Yang is here."

"Invite him in."

Chen Jiaxin went to Shanghai to attend a discussion on the food delivery industry at the Internet Conference. Currently, the only person who can give him suggestions on operations is Yang Xueyu, who came from Dianping.com.

After all, Yang Xueyu had participated in group buying wars, had several experiences of competing against group buying, and also understood Gu Ming's style.

Soon, Yang Xueyu came to the office with a bitter expression.

Damn, as expected, he was really afraid of fighting against the group for fear of getting beaten again.

"Mr. Yang, please sit down."

"Mr. Zhang, are you looking for me to join the group takeout business to enter the college student market?"

Zhang Xuhao nodded: "There was no sign of the end of the group this time, but the attack was very fierce. The managers in charge of the university city market were a little overwhelmed, so I want to learn from you."

Yang Xueyu was silent for a long time: "Burn the money."

"But... we only have one operating fund left in our account."

"If Mr. Zhang believes in me, he can invest all his money while ensuring the normal operation of the company."

Zhang Xuhao was silent for a long time: "Can you tell me the reason?"

Yang Xueyu organized his words and said, "Based on my understanding of Gu Ming, he will never act rashly. He must be fully prepared. His first attack will be a combination of punches. He will not give anyone a chance to breathe. We can't rely on luck and must go all out."

After hearing Yang Xueyu's words, Zhang Xuhao fell into deep thought.

To be honest, as the boss, he not only needs to seek new business growth points, but also takes into account the overall situation and steers the ship steadily.

Now some people are suggesting that he invest all his operating funds, which is very difficult for him.

Yang Xueyu saw his embarrassment and spoke again: "Mr. Zhang, I was an employee of LaShou before I joined Volkswagen. When I joined the group to enter the national market, the local pushers were extremely fierce. Everyone planned to wait until his pushers were tired and smash them. Money smashed him to death, and the result..."

"what's the result?"

"As a result, his ground promotion was indeed exhausted, but a bunch of chain partner brands suddenly appeared, and he directly broke through the blockade of his competitors by using the stores of those chain brands. Therefore, when facing group buying, he cannot take any chances."

Zhang Xuhao thought for a long time, and finally made up his mind to spend money to fight.

Therefore, in the university town market across the country, Ele.Buy’s violent subsidy campaign was officially launched, preparing to deal with Gu Ming’s oncoming combination punch.

After the event was launched, users of Fandian began to lose rapidly, and the order volume reached a record low.

"Boss, just like you said, I won't start burning money when I'm hungry."

"Yang Xueyu went there some time ago. Are you hungry? Chen Jiaxin is also there. They know my style, so they are afraid that I have a back-up plan. They will definitely have a stress reaction when they see me end up. It is normal to spend money to defend the ring. Moreover, being hungry If we are not raising funds, we will never lose the college student market."

Ye Ziqing thought thoughtfully: "What's next?"

Gu Ming narrowed his eyes: "Hold on, wait till you're hungry and don't burn yourself to death at mealtime."

"However, if we don't participate, Hungry is unlikely to eat up most of the meal market share."

"I don't care. We can get back the market share later, but this time, as long as the meal time is gone, it's fine."

Ye Ziqing pursed her lips and said, "But what if I'm hungry and don't cook before dinner time?"

Gu Ming smacked his lips and said, "Then we will go down and shoot him ourselves, so that he won't suffer."

When the eldest and the second in command fight, the third in command is often the one who dies. This is an absolute truth.

There are a large number of brand merchants for group takeout, and those merchants have also produced exclusive limited packages for group orders, so even if it does not burn money, it will not be driven out of the market in a short time.

But what’s for dinner?

The demise of group-buying food delivery has just caused Fandian to lose a large number of top users. Now they are hungry and have a stress reaction again, rapidly burning money. How is Fandian going to survive?

There is no other way than not burning even more when you are hungry.

Gu Ming wanted to use the stress response of being hungry to waste the investment of Hurricane Capital.

At this time, everyone at the meal headquarters was feeling numb. First, they had lost the merchants to a group fight, and then faced the problem of burning money like crazy when they were hungry. They could only burn the funds they had just received.

But they underestimated college students. As a group of college students... they really dare to eat something!

After the subsidy war was fully launched, this market became like a bottomless black hole, and funds began to flow out crazily.

The college students were all very happy, thinking that after living for so many years, they would really see a living Buddha, so they ate whatever was subsidized and whichever was cheaper.

Three meals a day? Nonsense, even 1 meals a day is not enough!

The University Town Operations Department of the group takeout branch also received requests from superiors. If they don’t feel hungry, they need to change their meal options.

Duan Wenzhao went crazy: "What's going on? How could this happen?"

"Mr. Duan, a lot of our high-quality merchants have been robbed by group shopping. We can't afford to spend this money, so we might as well forget it."

"Forget it? If you forget it, we will be gone. Don't get crazy discounts when you are hungry. We have exclusive packages for group takeout. What do we have? Users will definitely abandon us quickly!"

"But Mr. Duan, it's only been one day and we've already burned through half of the money we just got. This is the money we use to expand the national market."

Duan Wenzhao sat on the chair and panted for a long time: "Is it true that I am always so fragile at mealtime?"

While Duan Wenzhao was puzzled, Zhang Xuhao, who was hungry, was also confused.

What about combo punches? What about the promised group punch combination? Could it be that...the group fight is not for me?

However, it seems that Hungry is going to unify the University Town Market!

Zhang Xuhao knew that he could not hesitate this time, so he immediately continued to advance.

In three days, most of the investment that Fandian had obtained was burned through, but what really made matters worse came from Sang Jingbo.

"Mr. Duan, the merchant requires us to settle the payment in advance and provide a deposit."

"why?"

"We've spent too much money in the past three days. They're afraid we'll get carried away and take their share as well, so they're unwilling to continue unless we get paid."

Duan Wenzhao was furious: "Nonsense, we obviously still have money."

Sang Jingbo pursed his lips and said, "But... there was a post on Douyin saying that we are going to be out of money soon, and those who want to get some free stuff should hurry up and get on board. This post was very popular and was forwarded to merchant groups in various university towns at about the same time."

"Do they believe this rumor?"

"There have been many group-buying websites that have gone bankrupt before. They were all burned through by mistake, and then ran away with the merchants' money. Now these businesses are afraid."