After rebirth, I want to destroy my original family
Chapter 611 E-commerce and physical industries
At the end of October, it was getting dark earlier and earlier because it was too cold outside. Qianzhuo welcomed a peak in customer flow, and even Mr. Cao made a lot of money.
At this time, the battle for the offline market between Cloud QuickPass and Alipay has temporarily come to an end.
The entire Alibaba has put all its energy into this year's Double Ten Day.
This year's Double Ten Day is longer than the last one, with more brands participating than the last time, and the users who spent money on shopping are crying bitterly.
Many people who like online shopping were emptied out by Boss Ma in one fell swoop. The sales of dishes priced below 1 yuan in the Lin Da canteen increased sharply, while the sales of dishes priced above 5 yuan decreased sharply.
A new word has appeared on the Internet, "eating dirt", which means that after Double Ten Day, the poor have nothing left but to eat dirt.
Alibaba also officially announced Taobao's transaction data, with the total amount reaching 191 billion, causing an uproar on the Internet.
Some media said that Taobao has created history.
Due to the impact of the e-commerce shopping festival, the entire express delivery market has expanded. Various express delivery brands have taken advantage of this and are continuously expanding into the market. It is said that the three uncles at Hongrong Home have begun to help with the sending and receiving of express deliveries.
Due to the impact of holiday traffic, the number of Alipay users quickly surpassed that of UnionPay QuickPass users, and even widened the gap by nearly one million in just one week.
However, this data is only temporary.
Shopping festivals don’t happen every day, and consumers don’t go crazy every month. Users will eventually return to their daily lives.
Ordering takeout and gathering for dinner, the user base of Cloud Quick Pass is still strong and solid.
Therefore, the fluctuation of data does not have much reference value in a short period of time.
Gu Ming was chatting with Master Li at his place last night. He got up in the morning, pulled his arms out from the soft little left and right breasts, tickled them, causing the sleeping rich woman to whimper, then walked to the balcony and looked out.
At this time, all kinds of express trucks were speeding on the main road and continuously pouring into the direction of the university town, with the packages piled up like small mountains.
College students are truly the main force in online shopping.
Just as Gu Ming was sighing, the door opened and Wang Haini came in with a pile of express deliveries and collapsed on the sofa.
"Neptune-san, have you picked up the express for me?"
"I got it. The white one, and the bigger one from SF Express..."
Gu Ming reached out and picked up a courier box, opened it and took a look. It contained two new Xiaomi phones that were hotly sold some time ago, and the sender was Lei Jun.
There was also a card inside, which said it was for Mr. Gu and Mrs. Gu.
In addition, several mobile phone companies, such as Huawei, ZTE, HTC, Coolpad, Apple and Samsung, also sent him their latest models during this period.
This is the case with mutual gifts in the business world, so it's not unusual.
Isn’t everyone saying that Gu Ming created Cloud QuickPass and is targeting Alibaba, so the next step is to enter the e-commerce industry. Being able to establish good relationships with group buying in advance is very important for those mobile phone brands that rely heavily on online sales channels.
What would happen if mobile phones were sold for the speed of food delivery?
I don’t know whether it will make money or not, but in terms of market competition, it is definitely a killer.
Gu Ming stretched out his hand to play with the Xiaomi 2, and heard Wang Haini muttering beside him: "I just went to the express delivery station and found that it was almost crowded inside. Why are there so many people shopping online this year?"
"Times are changing. In recent years, except for the catering industry, offline physical stores have not been doing well. Baihua Valley spent so much effort on reform and would rather close for a year to take the risk, just for this one day."
"Come to think of it, half of the shops in the pure retail mall in my hometown have closed this year, and they are reluctant to open the escalators. Of course, I also like to go shopping less and less for shopping."
Wang Haini was talking, then she picked up a package to open.
However, when she glanced at the waybill and saw the words "heating and vibration", her face immediately turned red and she put it aside as if nothing had happened.
Gu Ming didn't even notice her little move and continued, "The physical winter is coming, especially for the end-point agents and physical store owners. Life will be very difficult. 191 billion, before online shopping, this might be the sales of offline stores across the country."
"Then what are they going to do?"
"It's simple. It depends on comprehensive shopping malls or business districts with concentrated traffic. This will be a process of survival of the fittest. However, offline stores in the future may be used more for publicity and experience."
In 08, in order to experiment with a group-buying project at the University of Finance and Economics, Gu Ming looked for channel suppliers everywhere and finally met Gao Wantong.
At that time, Baihua Valley was still a pure sales mall. From the first floor to the fourth floor were shelves, from home furnishings, men's and women's clothing to daily electrical appliances, everything was available.
In Lao Gao’s words, Baihua Valley Mall is the landmark of the center of Jinan.
As a result, in just less than 4 years, the entire environment has changed.
Pure sales malls either went bankrupt or suffered losses, but Baihua Valley was the only one that took the lead and rapidly transformed itself into a comprehensive shopping mall in 1. It also established a deep cooperative relationship with group buying and thus caught the train of the times.
Looking back at those subtle changes from 2012, we can really feel it in four words: earth-shaking changes.
At the same time, He Yijun, who was in Shanghai, also saw the news about Taobao's transaction volume, and even saw the crowded crowd in front of the express delivery station downstairs, and couldn't help sweating profusely.
Damn, this is the real culprit! The sales of Taobao Shopping Festival in that year were less than 4 billion, but in less than a year, it almost increased fivefold.
Only those who have experienced his era may be able to feel the huge risks that exist in this wave of social development. If he did not reform, he would definitely die miserably...
The wave was fierce and violent, and it was unknown how many people were drowned.
Only those who have the ability to ride on the waves and sing loudly can lead this era, such as Shuang Ma and Gu Ming.
Social events will trigger a series of social speculations. Soon, the self-media shifted its focus from the large-scale rise of online shopping to the difficulties of offline physical retail.
Newspapers and news often broadcast news about the overall decline of the real economy and the difficulty of doing business in the retail industry.
At this time, Baihua Valley Group attracted the attention of many people.
In recent years, this company has been engaged in new shopping mall construction and old shopping mall renovation projects. It is very famous, comparable to Wanda, especially the Wanshanghui project, which has attracted much attention from all parties since its commencement.
Because from the perspective of passers-by, this company is magical.
In 09, e-commerce was not yet so powerful, and the physical retail industry had not been affected too strongly, but Baihua Valley resolutely cut off its most profitable retail business and closed for a year for renovation.
At the time, many people thought he was stupid.
But now, Wanzhong Baihua Valley, in cooperation with Shanghai Qin's Real Estate, has become one of the most well-known brands in the comprehensive shopping mall field.
You don’t think it’s magical from the front to the back, but if you look from the back to the front, it’s simply a miracle.
As a result, a large number of media outlets followed Wanzhong and wanted to interview Gao Wantong to dig deeper into the reasons why Baihua Valley decided to retreat from the prosperous market and plunge into transformation.
Baihua Valley’s response to the outside world was relatively official, saying that the transformation was based on reflections on the times and was also to find better prospects for the company.
However, everyone in the circle knows that these official answers are for the sake of the group's image, and the real reason is probably because of Gu Ming.
Because the second largest shareholder of Baihua Valley Group is Gu Ming.
This speculation is not without reason, because according to investigation, Baihua Valley chose to transform when group buying became well-known in Jinan.
After its transformation, the Ocean Flower Valley Mall also relied on group-buying in-store coupons to re-aggregate traffic.
In other words, three years ago, Gu Ming did not only establish the group buying business, he also laid the foundation for the overall thinking and development policy of Baihua Valley Group towards comprehensive real estate development three years in advance.
The most crucial thing is that Qin Real Estate, which has teamed up with Baihua Valley, was originally a company under the Zhou Group.
You know, there have been rumors in the Internet business and investment circles that Gu Ming's wife is the eldest daughter of the Zhou Group, but the two families seem to have a grudge.
Other details cannot be verified for various reasons, but many people have probably imagined Gu Ming's journey.
It used group buying to develop the online market, guided the development of comprehensive shopping malls, and then established the Northern Business Group, won over a large number of brands, and established the Jinsinan Foundation to invest.
He alone actually led the development of three industries and laid the foundation for two developments.
Online, the competition is dominant, while offline, comprehensive shopping malls are the battlefield.
At that time, many people thought that he was just a college student who knew how to build websites and was good at marketing, but the tricks that Gu Ming left behind were really more and more shocking.
"If I had known that Gu Ming was such a business talent, I would definitely not have joined the group buying war."
"We were simply deceived and led by others to burn the market. Only now do we understand."
At this time, many group buying elites who fought in the market with group buying could not help but sigh.
The one who was even more sweaty was Zhang Xuhao who was hungry.
Since they shrunk their positions and readjusted their layout, their original market share has dropped to around 2 percent.
However, Zhang Xuhao's mentality was very stable, because he was still waiting for Pang Rui to let them access Alipay.
But after seeing the rumors in the circle about Gu Ming and Baihua Valley Group, he became a little uneasy.
It feels like someone has discovered another awesome thing about "going 55-1 with you", and your Taoism has been severely hit, but you still have to "force the 55- split".
But what was even more devastating was the situation within the Zhou Group.
Qin's independence, investment failures, and investment promotion have encountered difficulties at every step. The Zhou Group is currently in a state of panic.
When everyone heard that the president of Pintuan was Zhou Shirong’s son-in-law, they thought that the era of the Zhou family had come again, but who knew the result would be like this.
"I heard that the current Mrs. Zhou is Mr. Zhou's second marriage."
"Isn't it? Didn't you say it was your first marriage before?"
"What a joke. She just created her own persona. I don't know how she got to the top, but I heard she treated Miss Zhou badly. She's a typical vicious stepmother."
"No wonder. I was wondering why Mr. Zhou's son was so young. It turns out he was married for the second time."
"If it weren't for this woman, Qin's would not have been able to become independent. How could those brands in the north avoid our projects?"
"This woman wants to destroy the entire Zhou Group by herself?"
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