After rebirth, I want to destroy my original family

Beijing, China World Hotel, the deep night in spring is charming in itself, and with the thousands of street lights and continuous sparks, it looks even more dazzling.

There was a table of exquisite Western food in Travis' suite, entertaining his friend Peter Fenton who came from Silicon Valley.

"You haven't been back for a long time?"

"I will go back when the market stabilizes."

"Is business good here?"

Travis opened a bottle of whiskey and walked over with a bright smile: "For me, the Chinese market is like a toy made of gold. It's very shiny, but... it can only be played with by me."

Fenton picked up his glass and smiled: "It seems that the real Chinese market is far less dangerous than the rumors."

"of course."

Travis toasted: "Great people usually like to find excuses for failure, like Amazon, eBay and Groupon. They always feel embarrassed after being driven away, so they have to describe this market as more dangerous."

Fenton put down his glass: "But I always thought that Chinese consumers were very exclusive of Americans."

"Of course they reject it, but that doesn't stop them from using our stuff."

"What an interesting country."

Travis was cutting the steak. "If you have time, you can stay a few more days to see how Uber wins. I think the time is almost up. I will conquer this continent again like my ancestors did."

Fenton nodded: "It sounds grand. I like grand performances."

The two men raised their glasses and just took a sip when they heard the sound of a door opening in the suite. Travis's female secretary walked in and smiled at Fenton.

Travis raised his head: "Miss Anna, what's the matter?"

"Mr. G and Mr. just called and said they are afraid they can't attend your dinner."

"why?"

"They said they were unwell, but it sounded like they had the same disease."

Travis turned cold and said: "They are still delaying for no reason, so we won't leave any room and we will crush them to ashes in the market."

Fenton held his glass and thought for a moment: "Who is Mr. G? Who is Mr.?"

“CEO of Kuaidi and Bibi, China’s local taxi-hailing platforms.”

"Uber's rival?"

Travis looked at him and said, "You must be drunk."

Fenton grinned widely: "It sounds like you are very disdainful of your opponent?"

"Weakness is the original sin. I gave them a choice: merge with Uber and cash out. They agreed verbally but kept dragging their feet. Chinese businessmen really have no integrity."

"All yellow people are like this."

Later, after a Western meal, Travis planned to take Fenton to visit his China headquarters, so he asked Anna to call a car.

After the two people got in the car, Fenton looked at the surrounding street scene along the road and was attracted by the word "Didi" that could be seen everywhere.

"Uber only has two competitors in China, Didi and Didi Kuaidi? Why do I always see Didi? Uber has even fewer ads than Didi."

“A platform that tried its best to market itself but couldn’t even see the taillights of Uber.”

"Anna, what's written on that car?"

Anna, who was sitting in the passenger seat, looked out the window after listening to it: "Mr. Peter, it says Didi Taxi, low-carbon travel, and it is also one of the advertisements."

After listening to this, Travis also looked out the window and found that there seemed to be a lot of cars with "Didi Chuxing" written on them on the street. They were of different styles and brands, driving on the well-connected roads.

He frowned slightly, revealing a thoughtful expression. Finally, he couldn't help but snorted and sat up straight again.

Soon, the car arrived at Uber's China headquarters, and the two visited various departments, but were stopped by Trott, the operations manager.

"Mr. Travis, I have something to report."

"what happened?"

Trotter opened the data sheet in his hand: "In recent times, the number of Uber orders has continued to decrease, and other data has also shown an overall decline."

Travis took a look: "Spring Festival effect?"

"No, the Spring Festival has been over for a long time, and it has been a month since we resumed work. This is not right, especially the overall decline in daily activity, frequency, and new user registration rate. This cannot be regarded as an ordinary fluctuation. There must be a reason."

"It's impossible. The people in charge of Bibi and Kuai are both sick. This is a normal fluctuation. Don't be too nervous. The market is already ours."

Trott opened his mouth and said, “Mr. Travis, there is also Didi in the market. Its owner is the great Gu Ming. You will be cursed if you underestimate him.”

Travis laughed instantly: "Trot, this is the funniest joke I've ever heard. You should have saved it for April Fool's Day."

Trott said with a serious expression: "Sir, I have seen such data fluctuations before."

"?"

“The data performance of Lashou.com during its period from prosperity to decline was like this.”

Fenton was also staring at Trott at this time: "Mr. Trott, are you Chinese or Japanese?"

Trot narrowed his eyes: "Speak as you say, don't curse!"

"Hey, this sentence seems to be Chinese. It seems that you are Chinese. I have always been interested in Chinese culture. Can I know your Chinese name?"

"My name is...Kang Jingtao."

When Travis established the Chinese team, he learned from the failed experiences of Amazon, Gaopeng and Takeaway Superman, and specifically chose the most localized team.

At the beginning, Kang Jingtao worked at Koubei Waimai. Because he was afraid that Gu Ming would leave, he later joined Uber.

There are many reasons. Foreign companies pay more and there is plenty of rest time, but the most important reason is that Gu Ming is not interested in this market.

But who would have thought that at the end of the year, Gu Ming suddenly passed away, so that Kang Jingtao had been worried for the past few months.

However, Didi's subsequent performance has been disappointing, which alleviated his anxiety until the overall data table for this month came out.

Some people, once bitten by a snake, become afraid of ropes for ten years.

He had actually seen this data, and he thought that this kind of data fluctuation could be named Gu's Fluctuation Line.

In the following half a month, things began to develop rapidly in the direction that Kang Jingtao was most worried about. Kang Jingtao, who had been staring at the data, found that the data was still dropping, but Travis still did not believe that there was a hidden crisis. This was the arrogance unique to Americans.

And some small things are not noticed when they first appear, but when they attract attention, the crisis has already come.

"Private car……?"

As Uber's data continued to decline for a few days, a large number of private cars suddenly flooded into the entire Donghai market and Beijing market, and all of them were private cars with the Didi Chuxing logo.

The response speed of Didi's taxi service has gradually increased from 5 minutes to 1 to minutes.

In mid-March 2014, just a few days before April Fools' Day, a piece of news that was only available in Donghai and Beijing was quickly forwarded to users' Moments.

"I work part-time as a Didi driver and earn over 10,000 yuan a month"

So in the half month after March, the number of Didi drivers increased rapidly, and many people had never seen this rate of increase.

Because Didi did not invade its competitors' market, it opened up a brand new market.

Travis was completely shocked. Looking at the Didi cars filling the streets, he felt a huge shadow roaring towards him, making him feel suffocated like never before.

[Didi is coming, Uber should leave immediately]

[China’s best business war dog is here, and the time left for Uber is running out]

Travis suddenly remembered the comments he had seen online before, and the man who was deified by many people. His deep eyes widened: "What the fuck?"

As a bystander, Fenton realized that the dangers of the Chinese market did not seem to be deliberately exaggerated by Amazon to save face. There was no grand show, and what appeared now... was a disaster!

In just half a month, Uber lost one-third of its users.

When they came, they were turbulent, like wild waves, but now they seemed to have been turned back...

"Private car?"

"How could it be a private car?!"

"The Donghai Transportation Commission issued a regulation just last month that private cars are not allowed to operate without permission!"

You know, in the Chinese market, private cars are prohibited from carrying passengers to make money.

Bibi and Kuaidi have been cooperating with the taxi industry in their marketing, and their initial idea was to move taxis online.

Uber specializes in high-end products at low prices, but it also contracts formal business travel companies, high-end escort companies, luxury car fleets with operating qualifications, and event-type celebration fleets.

Now Didi directly uses a part-time approach to allow every private car to operate online after information registration, which is equivalent to breaking the market rules.

How many taxis are there in the entire Donghai? And how many private cars are there?

At this time, Bibi and Kuaidi, who had already learned about the incident one step ahead, had already organized people to investigate privately.

"At present, Donghai and Beijing have clear management regulations prohibiting private cars from carrying passengers. If you dare to do so, you will be fined."

"But there is another question here. Does this clause apply to private cars that have gone through the formal real-name system and information registration, are controlled by the platform, and can track their routes?"

"The boundaries are very blurry and the regulations are not clear. We can call it a gray industry, which is not clearly illegal but not completely legal."

"Currently, the management of urban road traffic is controlled by the local transportation committee. The purpose of prohibiting illegal taxi operations is to maintain social order. So if Didi's behavior does not endanger urban management, how should it be dealt with?"