After the communication was completed, Qiao Yinyin started filming again.

I saw her speaking to the camera as she opened her mouth: "Hello, everyone! Today I came to a recently opened milk tea chain store. The name of this milk tea store is Jian Tea."

"Dang dang dang~~ You can take a look at the environment in the store. I like this simple decoration style very much. It is simple but has a touch of high-end."

"Seeing this decoration, you might subconsciously think that this is a high-priced milk tea restaurant, but it's quite the opposite."

"It is an original brand, a healthy and additive-free milk tea brand endorsed by my favorite baby Su Wan. I heard that both the elderly and children can drink it."

Today is the second day of opening the store. Let me try to see if this milk tea is really as delicious as they claim. "

"I mentioned their prices just now, now let's come over and take a look at their ordering counter."

The camera focused on the menu at the ordering counter, and then Qiao Yinyin said in a very surprised tone: "We can see their brand pricing, wow~! This price shocked me~~"

After speaking, Qiao Yinyin waved her hand again and pointed the camera at the employee on the operating table and asked: "Is the milk tea at this price really made of pure milk??"

When store manager Chen heard this, he glanced at Jiang Cheng in the crowd. Seeing Jiang Cheng nodding, he immediately walked over and introduced Qiao Yinyin: "Yes, the base of our milk tea is made of pure milk. We don't use cheap creamer. The tea is blended with powder, and our operating stations are also open, so customers can see with their own eyes our tea-making process and the raw materials used.”

After store manager Chen finished speaking, Qiao Yinyin said in surprise again: "Wow, I saw it. The one above is the brand of pure milk they use. You should have seen this brand of pure milk in the supermarket. Use this to make Milk tea is indeed very reassuring. By the way, I just ordered a cup of milk tea. Can you help me make one on the spot?"

Store manager Chen replied: "Yes, I will make it for you right now."

After recording the brown sugar pearl milk tea made by store manager Chen for Qiao Yinyin, Qiao Yinyin returned to her seat.

I saw her taking out another milk tea that she had already prepared.

At this time, she was holding two cups of milk tea in her hands, one cup was certain tea's milk tea, and the other cup was Jian Cha's milk tea.

"My brown sugar pearl milk tea has been made. Everyone has seen the process just now. Now I am going to test it myself."

After speaking, Qiao Yinyue came closer to the camera and whispered: "I heard that the materials are almost the same as those of a certain tea. I just took pictures for you, and they all opened and made them on site, which is very reassuring."

"Today I also bought a cup of milk tea from certain tea for comparison. Please help me mosaic this cup of milk tea later. Thank you. This cup of brown sugar pearls from certain tea costs 19 yuan a cup, while Jian tea costs yuan a cup. , without further ado, let’s start drinking~~”

After saying that, Qiao Yinyin drank seriously in front of the camera. After tasting both glasses, she only said one sentence: "Wow~~ I was really shocked. There is almost no difference. The audience who didn't believe it Friends, you can buy two cups and come over to test them on the spot.”

"I promise that I am telling the truth. At this moment, I suddenly felt that this cup was expensive, so I asked a certain tea to pay me back nine yuan. The taste of the milk tea from Simple Tea is really good, and the taste of the two is almost the same. , and I prefer this cup of Jiancha, because the sweetness of the brown sugar is not very sweet, which is very suitable for young ladies like me who are afraid of fat..."

After watching Qiao Yinyin's photos, the customers in the store were looking forward to the milk tea they ordered.

After watching Qiao Yinyin's filming, Jiang Cheng also expressed his satisfaction.

Although this kind of propaganda is a bit disgusting for certain tea.

But again, Jiang Cheng is a businessman.

There can be no bottom line in making money.

Although this bidding method will accelerate the involution of milk tea, to be honest, sometimes even Jiang Cheng can't stand the high price of milk tea.

Pearl milk tea that easily costs 23 yuan a cup, or even yuan a cup, seems to Jiang Cheng to be simply poisonous.

Although he can afford it, he still thinks the price is a bit high.

The reason why the price is high is that Jiang Cheng knows how cheap these milk tea ingredients are.

Especially those brands with high prices but using cheap raw materials are even worse.

The price of their Jian Cha milk tea is very low. A cup of pure tea is 7 yuan, and a cup of brown sugar milk tea with pearls is 10 yuan.

The highest price of other fruit teas is in the range of 12 to 13 yuan, and the highest price of cheese milk tea in the store is 15 yuan.

This price is very conscientious in a big city like Shanghai.

The key is that Jiang Cheng found someone to do statistics.

Milk tea at this price is even profitable. A cup of pure tea costs 7 yuan, and the net profit is more than 5 yuan.

This is the net profit if Jiang Cheng uses pure milk as the base material.

If Jiang Cheng had used the kind of milk tea brewed with non-fat butter on the market, the net profit would have been even higher.

The milk tea brewed with that kind of powder, except for the cost of the packaging bag, after rounding off, the profit of a cup of pure milk tea is almost 100%.

In comparison, the cost of fruit tea is a bit higher, but not much higher.

In business, there are actually many practices like Jiang Cheng's to lower prices.

The most typical ones are certain Mi mobile phones and TVs.

When mentioning Lei Jun, many big guys in the shopping mall will get very angry.

After the Redmi mobile phone came out, many mobile phone suppliers went bankrupt.

There is no other reason than that the price is too low and it directly overwhelms other mobile phones.

Moreover, certain rice phones are sold directly and are not provided to suppliers.

If you want to buy their mobile phones, you can only buy them on the official website, go to JD.com flagship store or go to a certain Mi store. You can’t buy them anywhere else.

This is why you can't find a certain Mi mobile phone in mobile phone stores in cities and towns.

Therefore, there are no middlemen to make the difference, and the price space is directly cheaper for consumers.

The same is true especially for their various electrical appliances.

Like their TVs, although the quality is not the best, they are better in terms of configuration.

With the same configuration and functions, a certain meter TV costs more than 3,000 yuan, while other TVs cost more than 5,000 yuan.

Although Lei Jun's price is a battle to the death among his peers, for ordinary people, he has lowered the price, which is really good for consumers.

With his leadership, other companies can only cut prices if they want to survive.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like