Everyone in the entertainment industry is falling apart, except me

Among the Shanguo juices, only the Shanguo juice has a sales volume of more than [-]. The sales volume of the other juices has not changed much.

The person in charge of the online store thought it was a bit strange. After searching online, he found out that a recently popular star distributed the juice to his fans when he was drinking it. He also said that he liked drinking this juice.

The person in charge tried to ask DY’s official account to claim it under the video of Tu Qianqian giving juice to fans recorded by fans.

[Shanguo Official Flagship Store: Thank you Qianqian for your love, thank you for your continued support of Shanguo Juice, never forget your original intention and move forward! 】

At the beginning of the prelude, I thought it was a joke and I went in and found out, wow? It’s really an official title.

They all started teasing underneath.

[I caught an official account and posted it. ]

[Can you dilute your juice? It’s too strong. I have to add water to it every time I drink it! ]

[You can try their grapefruit juice upstairs, add some soda water and ice cubes to it, it’s delicious! ]

Fans were originally making fun of each other, chatting away from the topic, and began to innovate on how to play mountain fruit juice, including adding tea, and using GM milk bricks to lay the bottom and pour juice on top.

There are also ways to freeze juice into ice, make smoothies and add taro balls, sago, and honey red beans to make desserts.

When Tu Qianqian was playing dy, he saw various comments from his fans recommending how to play mountain fruit juice, and liked the video.

When the preluders saw that the real owner liked it, they became even more enthusiastic. They started to shoot various drinks-like videos, using them to make desserts, and using them to make food and then play ASMR.

Watching the heat slowly rise.

In the past, it was just a spontaneous joke by fans, but later on, bloggers who specialized in making ice, breaking ice, and even frying yogurt began to make videos using several drinks from the mountain fruit juice branch.

Various bloggers who shared videos on how to make various juice drinks taste better saw it and followed suit and filmed several episodes.

As the popularity rises, the groups buying drinks are no longer limited to fans and old customers.

Sales skyrocketed.

The person in charge of the operation department of Shanguo Juice took the business plan, stood outside the office door of his boss, and knocked on the door.

*

half a month later.

Song Rui placed the endorsement contract in front of Tu Qianqian, feeling helpless: "They actually handed over the contract."

Shanguo Juice hasn’t hired a spokesperson for many years. The earliest ones were athletes and hosts.

It has never been possible to invite celebrities.

"Their person in charge said that through your incident, they realized that the current operating model cannot keep up with the trend, so they plan to follow the trend, ask you to be a spokesperson, and also place advertisements."

Although Song Rui was indeed not very satisfied with the endorsement fee this time, she thought that firstly, Shanguo Juice is a state-owned enterprise and its style is not too bad. Secondly, Tu Qianqian's endorsements are all big brands, cosmetics, and jewelry. , ready-to-wear, bath products, shampoo, etc., she has basically filled up her endorsements.

The mountain fruit juice filled the last gap, and Song Rui, a perfectionist, breathed a sigh of relief.

It's just that Tu Qianqian seems to be still thinking about how to endorse grain and oil, which makes her helpless.

"Do you think grain and oil usually hire spokespersons? Don't look at Shanguo Juice, which only pays you 800 million a year. In the past, they didn't hire everyone. You can just pick up the ones you missed." Song Rui was overwhelmed by her appearance. The look made me dumbfounded.

Tu Qianqian also stopped thinking.

This beverage company had done a lot of planning and mental preparation before hiring a spokesperson. I wonder if someone told them that there were too many incidents involving celebrity houses collapsing, and they kept teasing her behind her back to see if Tu Qianqian had any speech issues and Positional issue.

After confirming that it was correct, they started to test and submit the contract. Naturally, Xingchen Company had no objection. It was Tu Qianqian who secretly expressed his goodwill to others. 800 million was not a small amount at all. The brand effect of Shanguo Juice was still very high.

Both parties have intentions, and once the contract is signed, the follow-up is extremely fast.

They filmed commercials, changed the packaging of drinks, and even found someone to write a "Mountain Fruit Juice Song" for them and invited Tu Qianqian to sing it.

Tu Qianqian himself evaluated her singing level, which is the normal level for a KTV singer, not professional, as long as she doesn't go out of tune.

The staff member in charge of recording gave a thumbs up: It doesn’t matter, he can tune it.

Millions of tuners, he has handled so many music-mad celebrities, Tu Qianqian, tsk, what a small case!

When she actually sang it, she felt like she was demonic and brainwashed.

I don’t know if I had suppressed it before, but once I saw that there was a way out, the brand did everything it could to fix it.

The official posted a video on dy. It’s not long, just over a minute:

This is the joke that Tu Qianqian was played by station B before. In the miumiu advertising video, she kept digging around with a shovel, and there was also the famous scene in the bad movie where Tu Qianqian was beating zombies with a shovel.

Shanguo Juice took a sum of money and bought the copyright.

In line with the adaptation of DY's popular "Growing Flowers in the Garden", Tu Qianqian dug in the ground like a hard-working old farmer, with the logo of Shan Guo Juice printed in the hole.

"Inside the big orchard"

"Dig, dig, dig."

"Grow small fruit trees"

"Bloom big flowers"

A passerby who saw the video:……. Have you been brainwashed by Tu Qianqian? He has become old and immoral no matter what.

You must know that Shanguo Juice is already qualified to be Tu Qianqian's grandfather at his age, but now he is letting go of his body and working with young people. It feels ridiculous like a grandfather taking care of his granddaughter, which is funny and a little sad at the same time.

The preluders had seen Shanguo Juice posting likes and comments on Tu Qianqian's videos, and they had already expected that Qianqian might endorse this juice.

Although I don’t want to believe it, think about the oyster sauce and bean paste that Tu Qianqian endorsed before.

That's okay, it's probably true.

It wasn't until the official account came down that a group of fans put their hearts into their stomachs.

Start promoting mountain fruit juice.

The number of views gradually soared, and it was officially announced that the spokesperson of Shanguo Juice was Tu Qianqian.

At the same time, a contract was handed to the table of Shanguo Juice Company.

The chairman of Shanguo Juice touched his gold-rimmed glasses reservedly: "Is this the contract of Dafeng Supermarket?"

"Yes, Dafeng Supermarket sincerely invites Shanguo Juice to be put on the shelves in our supermarket. I don't know if Shanguo Juice has any intention."

"It can be discussed." The chairman of Shanguo Juice is still reserved on the surface, but in fact he is crying silently in his heart. For many years, his juice can only be sold in small stores in third-tier cities, and has been far away from such large chain supermarkets for a long time.

Unexpectedly, it can actually be put on the shelves again.

Dafeng Supermarket is the largest supermarket chain in the country. Dafeng Supermarket is located in most shopping malls. If we really want to spread the goods like this, the existing supply chain may not be able to keep up.

The person in charge of Dafeng Supermarket pushed up his glasses and looked at the contract in his hand: "Allow me to ask, has the current packaging of Shanguo Juice been changed?"

"Yes." The chairman didn't know why he asked, so he responded honestly: "Our company hired a celebrity some time ago, and the subsequent packaging will be replaced with packaging boxes with this celebrity printed on it. Is there any problem?"

"No, I'll just ask." The person in charge smiled, just change the packaging, and finally have an explanation when I go back.