Rebirth 1981 starts with saving the sisters from the neighboring village.
Chapter 558 [Acquisition of Ming Pao to improve the media group! 】
Qin Wanqiu said with a smile: "Hey, you can't say that. Only a small part of the credit belongs to me. The most important thing is that Wanhua is strategizing behind the scenes."
She put her chin with her hand and looked at him with adoring eyes.
Peng Wanhua smiled and said: "You are too humble. I only provide guidance, and you are responsible for the execution. You deserve a lot of credit."
Sister Yu's neckline was relatively low, just facing him, and the milky white snow made his eyes turn white.
Looking at Sister Yu's plump and proud figure, he couldn't help but feel warm in his heart.
Wei Wei glanced at the others and felt relieved when he saw that no one noticed anything strange about him.
"How is the progress of the Zhejiang Province Film and Television Shooting Base Industrial Park?" Peng Wanhua quickly changed his attention and continued to look at the scenery before he became embarrassed.
Qin Wanqiu seemed to understand his look, and there was a trace of moisture in her eyes.
She sat upright and replied: "The negotiations for the film and television shooting base industrial park project in Zhejiang Province have been completed and construction has started. The first phase of construction is the Han·Three Kingdoms Park, which is mainly to create multiple historical scenes for the crew of "The Romance of the Three Kingdoms" .
The main scenic spots and scenes created include Taoyuan Sanjieyi, Dongdu Luoyang, Hulao Pass, Sishui Pass, Sangu Thatched Cottage, Changban Slope, Jingzhou Ancient City, Shuhan Chengdu Mansion, Red Cliff Battlefield, etc. "
"Yeah." Peng Wanhua nodded.
These scenes are very important classic scenes in the Three Kingdoms and are indeed worth creating.
Not to mention that it can be used now, some related movies and TV shows can be reused in the future, and it can even be used as a classic tourist attraction.
Then he asked: "Does Red Star have any other core tasks this year?"
"If nothing goes wrong this year, we will reach an agreement to acquire Ming Pao with Mr. Jin Yong in October." Qin Wanqiu said.
""Ming Pao"? It is indeed a good target." Peng Wanhua nodded.
The current media sector of Red Star Group is already a large media group integrating television, radio, publishing, newspapers, magazines and comics.
If we want to continue to grow bigger and stronger, we can only take the path of acquisitions and mergers.
"Ming Pao" is a newspaper company founded by Jin Yong in 1959.
In Xiangjiang, coloring news and selling the three vulgarities are the operating methods of many newspapers.
"Ming Pao" is one of the few newspapers in Hong Kong that follows a balanced and down-to-earth approach, and has an independent reporting format and principles of objectivity and loyalty.
Therefore, he is widely loved by intellectuals and has a high reputation.
Although Qin Wanqiu has newspapers such as "Tiantian Daily" and "Today's Toutiao", its influence among upper-class intellectuals is still not comparable to that of "Ming Pao".
It is indeed a good decision for her to acquire Ming Pao and improve the media landscape.
Qin Wanqiu continued: "Yes, Mr. Jin Yong was old and wanted to transfer the controlling rights of "Ming Pao" to businessman Yu Pinhai, but we didn't even have a chance to talk at the beginning.
Later, I had people investigate Yu Pinhai and found that this man appeared to be loyal, but was actually very unworthy. When he was studying in Canada, he had criminal records such as stealing, counterfeiting checks, illegally using other people's credit cards, and concealing firearms, and was sentenced to prison.
I conveyed these matters to Mr. Jin Yong in private, and he gave up on transferring Ming Pao to Yu Pinhai. We then communicated with him about our newspaper and media concepts, and he finally recognized us. "
"What's the price?"
"Later, the other party, Mr. Jin Yong, intended to change hands, and we were interested in taking over, and finally reached a preliminary acquisition agreement at a price of 9 times PE.
Last year, "Ming Pao" made a profit of HK$7000 million, and a PE of 9 times was HK$6 million. There are still some details being refined, and the overall acquisition will be completed almost by October. "
"Well, that's good." Peng Wanhua nodded.
He remembered what happened to Ming Pao in his previous life.
Yu Pinhai was so good at disguise that Jin Yong misunderstood and sold the shares of "Ming Pao" to him.
As a result, within just a few years, Yu Pinhai listed Mingpao and emptied everything out.
Then a scandal broke.
Jin Yong said that the thing he regretted most was blindly transferring the equity of "Ming Pao" to Yu Pinhai.
Because Jin Yong and Yu Pinhai agreed to acquire shares in stages.
As a result, Yu Pinhai emptied out "Ming Pao" and had no money to continue to purchase Jin Yong's stocks.
In the end, not all the shares were sold, and a lot of bad debts and problems were left behind, which almost led to Jin Yong's death.
“In addition to acquiring Ming Pao this year, we have also acquired more than 30 audio and video publishing houses in inland and Southeast Asia to improve our audio and video publishing channels and lay a solid foundation for our audio and video publishing in the future.
In addition, we have established multiple Red Star subsidiaries in Su Island, Ba Island, United Arab Emirates, United Arab Emirates, United Arab Emirates of Maldives, United Arab Emirates, East Africa, Ukraine and other places in Africa.
Expand the influence of Red Star Media, film and television, theaters, records, and publishing to major cities in the above regions. Among them, our TV station relays through satellite, and our programs can be received by the above-mentioned areas. "
Qin Wanqiu reported on it from her home.
The most important role of self-operated audio and video publishing houses is to gather the sources of genuine audio and video products as quickly as possible, and to control sales channels to achieve rapid production and sales of audio and video products.
After all, it is difficult to combat piracy these days. The best way to crack down is to release products simultaneously and quickly, and wait for the pirates to react and make a quick profit.
These are all measures of last resort.
Qin Wanqiu is considering teaming up with Hualan Law Firm to sue those publishing houses, but this can only hit a small part of them. At most, it will serve as a starting point to deter the pirates from being so rampant.
"Which of our programs are more popular now?" Peng Wanhua asked.
"'The Voice' is currently the most popular. This program has high bonuses and is famous. It is popular from the beginning of the year to the end of the year." Qin Wanqiu said slowly.
This program is not only popular, but also the starting point for Red Star Records to make a fortune. She is most passionate about this TV program.
"There is also "Interview with Fei Fei", which mainly involves Fei Fei's interviews with the guests of the show, including talking about some curious and even private topics, which attracts many people."
"Then there's "Who Can Be a Millionaire". As long as you answer fifteen questions correctly in a row, you can get a bonus of one million Hong Kong dollars! But it's not easy to get a bonus of one million Hong Kong dollars, because as the questions get further and further The harder it is. It’s been two years since the show started, and only about ten people have gotten the full bonus.”
"There is also the "Wild Survival" we are currently producing. We will select ten guests to live on their own in the jungles of Africa, Australia, and South Asia for two months.
Guests must stay in the camp as long as possible. Of course, they can voluntarily quit midway. A king of the wilderness will eventually be selected to win a prize of one million Hong Kong dollars. "
Qin Wanqiu continued: "Because these programs are very popular, the advertising fees for the programs alone exceeded 12 billion Hong Kong dollars last year, which can fully cover the costs and make a lot of profits.
In addition to TV stations, other publishing, newspapers, magazines and comics businesses have also begun to improve. Last year, the total revenue of the media business reached HK$55 billion, and the net profit reached HK$9 million! "
"So much profit?" Peng Wanhua was a little surprised.
He originally thought that the media business was still breaking even, but he didn't expect that the profitability was not weak!
He even thought to himself: If the media sector is listed again, what will its market value be?
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