The life of cheating female college students is so exciting

After staying in the LOFT for three nights and taking enough movies, Jiang Yue and others returned to Shen City.

It was November when we returned to Shen City.

Because the summer vacation had just ended, Eleven Jiang Yue stopped going home and stayed in Shen City.

This year’s National Day, Yuese Milk Tea Shop has a competitor.

Cocoa milk tea, which was supposed to enter the mainland market in 07, arrived a year early.

Cocoa Milk Tea is a Taiwanese brand that was founded in 1997. It has been open for almost ten years now and has strong capital. As soon as it came to the mainland, it launched in Shanghai with the slogan of authentic Taiwanese milk tea and high quality and low price.

In just one month, hundreds of franchise stores were opened in mainland China.

The main products are milk tea from the Three Brothers, and the average price of the products is around six yuan.

Because of its low price, it quickly became popular.

In addition, domestic milk tea brands have also been established one after another. Among them, Happy Tea, a brand with the same low price, has the most momentum.

However, his stores are poorly decorated and mostly located near schools and communities. The average price of his products is only three yuan.

In fact, according to common sense, these two brands are not completely competing products of Yuese, and their customer groups are different.

Especially Happy Tea, this brand targets primary and secondary school students.

Jiang Yue wasn't too nervous. He didn't expect that sales would fluctuate significantly on National Day.

At a time when there should have been an upward trend, sales in each city actually dropped.

In addition to self-operated stores, all franchise stores have feedback.

After investigation, many new Cocoa Milk Tea stores have opened near Yuese Milk Tea stores, a trend similar to McDonald's and KFC.

The price of cocoa milk tea has had an impact on Yuese Milk Tea Store, and sales have declined.

However, Jiang Yue felt that these declines were acceptable, because sales soon stabilized.

From the beginning, Jiang Yue positioned Yuese Milk Tea Shop as a mid-to-high-end positioning, and the prices were carefully considered and not decided on a whim.

The average price of milk tea in Yuese Milk Tea Shop is 16 yuan, and the cost of raw materials alone reaches [-] yuan. The price is comparable to the price of products in Cocoa Milk Tea Shop.

The raw materials are all high-end products, and the juices are all freshly squeezed and absolutely not adulterated.

The texture and taste you drink are definitely not something that can be mixed with fruit powder or creamer.

Even the small pearls are specially made in factories and are completely different from the inferior pearls sold outside.

These differences can be seen after just one drink and comparison.

After all, you get what you pay for.

If you don’t have enough money, you can choose cheaper milk tea, but as long as your wallet allows, you will definitely buy Yuese milk tea.

Although Jiang Yue has confidence in Yuese, many franchisees are wary.

They just look at the immediate benefits and focus on whether Yuese can make money for them.

Moreover, the sales prices of cocoa milk tea and happy tea shocked them.

The franchisee's profit can reach 40.00%. Calculated according to the profits of other milk tea brands, Yuese Industrial's profit reaches 55%.

Franchisees want Yueyang Industrial to give up profits and adjust product prices so that the average price drops to less than ten yuan, making it more competitive.

Ye Yangshu was very angry when he heard Xin Rong's report. They gave most of the profits to the franchisees, and now they only have a small impact and want to divide their profits.

Jiang Yue didn't take it seriously.

Yuese's profits are not comparable to those of Cocoa Milk Tea and others, and they are now stable.

In the evening, Jiang Yue's blog began to post advertisements for milk tea shops, focusing on conscientious businesses, high-end quality, and absolute taste and taste.

Jiang Yue thought for a while and took this opportunity to start a comprehensive publicity campaign for the milk tea shop.

TV ads, online ads and ads in city centers in first-tier cities all focus on style and health.

Jiang Yue didn't talk nonsense and was very rude. He directly branded all suppliers. They were all well-known international and domestic brands. He was playing a transparent role.

In addition, a real-life doll of the mascot Fox Lady has also been officially launched.

At first, Jiang Yue's idea of ​​OPPO, VIVO and Snow King's routes was not only about fighting but also about being funny, but now it seems that although the traffic is large, it does not match the positioning of his own milk tea shop.

After thinking about it, I decided to take Lina Belle’s route.

The fox girl Yue Bao has been given a fox design. Cuteness, liveliness and innocence are her labels.

We also hired professional musicians to compose a Yuebao theme song, and hired choreographers to choreograph cute and addictive dances.

Ye Yangshu looked at the choreographer's cute moves, clapped his chin and asked, "Does it need to be like this?"

Jiang Yue nodded and said: "Of course, I guarantee that Yuese will be popular again."

You must know that after Lina Belle became popular, she was the most searched player every day.

Whatever comes out in related peripherals will explode.

Now, Yuebao is such a potential stock.

In November, Yuebao’s national tour begins!

The previous blind boxes and dolls have made Yuebao very popular. As soon as more than ten real-life mascots appeared at the door of the milk tea shop and started dancing cutely, it immediately set off a wave of heat.

Each Yuebao is very cute, enthusiastic about taking photos, and dances happily, making young people like Yuebao even more.

From a simple two-dimensional mascot, it suddenly became three-dimensional, like a cute creature around you.

In the next few days, the store's sales reached a record high, and Yuebao-related peripherals were also sold out.

After the tour in Beijing was completed, fans of Yuebao in major cities across the country started asking on Jiang Yue's blog when Yuebao would come.

Jiang Yue asked the publicity department to open a blog specifically for Yue Bao, and selected the best Yue Bao actor to become Yue Bao and run the blog.

Post the tour schedule on Yuebao's blog.

Every day, Yue Bao will publish relevant blogs, as if Yue Bao is really a real person and has become friends with everyone.

Related peripherals will also be published on this blog in the future.

Jiang Yue also created a separate unit for Yuebao's milk tea shop section on yue.

With the continuous momentum building, Yuebao is becoming more and more popular. It directly buys out the peripheral products of Yuebao. It is not easy to grab the peripheral products of Yuebao.

Yuese Milk Tea Shop has gradually widened the gap with Coco Milk Tea due to its comprehensive publicity and milk tea quality.

When they were fighting a price war, Jiang Yue ignored price and talked about quality, educated the market, and even added value to the product through added value.

This battle is not in one dimension at all. Through this incident, Jiang Yue has crazily harvested a wave of mid-to-high-end markets. The brand value is the only one among them and is favored by many people.

Seeing Jiang Yue's operation, Ye Yangshu had to extend his thumb and said: "Awesome!"

However, Jiang Yue didn't care much about the franchisees. She said to Ye Yangshu: "These franchisees don't need to take it too seriously. Our brand value has gone up and the profit margin is high. They can do it or not. There are many more if they don't. people come to join us. For us, the most important thing is to manage the brand well."