As Liu Lan continued to show off, a family of three got on a plane flying to the capital.

Because something bad happened when he came to Beijing last year, Liu Lan was always a little nervous when he got off the plane this time.

In her opinion, Beijing is not very safe.

Feeling Liu Lan's turmoil, Jiang Yue held her arm and said: "Mom, don't worry, you see Ma Xu and Zhao Hankun are protecting us. Moreover, Sanma has gone bankrupt, and the top management of Sanma headed by Li Changhong has been After being sentenced, no one will do anything against me anymore. The most important thing is that the Beijing Olympics will be held now, and so many people from foreign countries will bring them, so the security must be very strict, and it couldn't be safer."

Hearing Jiang Yue's words, Liu Lan felt that it made sense, and her uneasy heart calmed down little by little.

Her daughter has been her pet peeve since childhood, and it really scared her to death last time.

The three of them returned directly to Tianyu City, where the bodyguard lived on the same floor.

Jiang Yue has already rented a house for them in advance.

Although there is no need to worry about the security in the capital recently, Jiang Yue still takes them with him, just in case.

After all, she is now a big internet celebrity with nearly 4000 million fans. Sometimes she has to be careful when there are crazy fans when she goes out.

Recently, because of the Olympic Games in Beijing, the number of people in the entire city has increased dramatically.

And many places have begun to restrict traffic and close roads.

Fortunately, Tianyu Metropolis in Jiangyue is relatively close to shopping malls and wet markets, so shopping for groceries is very convenient.

There were so many people and chaos that Jiang Yue had no idea of ​​taking his parents out for fun.

And I’ve been working a lot lately.

As the Olympic atmosphere becomes stronger and stronger, all Olympic suppliers and sponsors have begun a publicity campaign.

Yuese Orange is no exception. Now all Yuese milk tea shops in Beijing have advertisements and products of Yuese Orange.

Milk tea shops are selling fresh orange juice.

Yueyang Industrial also unified Olympic decorations for all stores across the country.

The national flag, Olympic flag and Beijing Olympic flag were uniformly inserted at the door.

Flagship stores and larger franchise stores have Yuebao statues wearing Olympic logo clothes.

Every weekend there will be a store selling Yue-colored oranges, and Yuebao dolls are everywhere.

Candy House also released commemorative limited edition Fuwa blind boxes, Olympic Yuebao blind boxes and Yuese bright orange Olympic packaging blind boxes.

These blind boxes are limited globally, and there are only 880 eight sets of Yuese Orange Olympic packaging blind boxes.

As soon as it was released, the second-hand price of the hidden model in this set of blind boxes increased tenfold. There was still no market for it, and no one was selling it!

At this time, the benefits of having more physical stores are shown.

In Jingcheng alone, there are now 120 Yuese milk tea shops and 28 candy stores. All of these stores promote Yuese Orange. You can see the promotion of Yuese Orange almost everywhere you go.

Of course, not only Yuese, but all Olympic suppliers and sponsors are taking advantage of this opportunity to promote their products.

And Yuese Orange must be the brightest cub among all products.

Every day, Jiang Yue's blog posted about what she saw and heard in the capital, and every post was so exciting that she couldn't leave her hand.

In addition to offline promotion, online promotion is also indispensable.

Advertisements for Yuese Orange appeared on the pages of major forums. Following the trend brought by Jiang Yue on blogs, there were many petty bourgeoisie bloggers taking photos with Yuese Orange.

There are also advertisements that the publicity department spends money on. Because of the celebrity effect, a trend has gradually formed on blogs. Taking photos while holding up bright oranges seems a bit like a petty bourgeoisie.

This is the cheapest celebrity model.

Gradually, in the eyes of young people in China, Yuese Orange has become their first choice of beverages.

In the online game "Endless World", Yuese Orange actually appeared, and it became a limited-edition blood-tonifying medicine during the Olympics.

After purchasing eight copies of 880, you can go to NPC Yuexia Jianghu to receive a bright orange Olympic commemorative pendant decoration.

It can be said that Yueyang Industrial has achieved the ultimate in Olympic marketing.

Of course, another company that is evenly matched with it is also a beverage company, and that is Coca-Cola.

Coca-Cola has long-term cooperation with the Olympic Games and is a pioneer in Olympic marketing.

Since the 1928 Amsterdam Olympic Games, Coca-Cola has been a companion partner of the Olympic Games.

Through sports marketing through the Olympic Games, Coca-Cola's influence will be spread all over the world.

The same is true for the Beijing Olympics this time. From the beginning of the Olympic bid, planning has been started for this day.

As a world-renowned enterprise, its capital strength far exceeds that of Yueyang Industrial.

Therefore, even if the conditions are not as good as Yueyang Industrial, with the support of capital and the brand effect of Coca-Cola, the publicity activities are still very good.

However, in terms of breadth and coverage, Yueyang Industrial is still far ahead.

The sales volume of Yuese Orange has been soaring and rising rapidly. In less than a year, it has surpassed Fruit Orange and become the leader in juice drinks!

Coca-Cola also became nervous. In order to curb the development of Yuese Orange, this time, all Coca-Cola’s publicity also included fruit orange.

The sales volume of both parties is chasing each other, and the gap is not big.

Jiang Yue looked at the sales data and said to the Finance Department and Propaganda Department: "Now that the situation in Wenchuan has stabilized, I will sort out all donation details and fund expenditures as soon as possible. I want to step up the fire."

Three days later, Jiang Yue posted a picture and text on his personal platform.

“截止至5月31日,悦阳实业支援汶川地震救援物资总价值四千500万,其中爱心活动累积资金一千400万、月下江湖个人100万以及悦阳实业捐赠3000万。所有费用、物资明细如下。”

The following pictures, the first six pictures, record in detail the sales of all products of Yueyang Industrial in the six months from December 2007 when the charity donation event started to May 12, and calculated the sales volume of the love donation event. lump sum.

The next two pages record the details of the monthly income from Jianghu online articles and publishing fees, and calculate the amount of charity donations.

The next eighteen pictures record in detail what exactly the 500 million yuan purchased, including the brand, quantity, price, purchase time, and which batch was shipped to the disaster area. All are recorded.

Every penny spent is accounted for.

Moreover, the detailed purchase prices are all more than half cheaper than the market price.

Jiang Yue also explained in his blog: "Thanks to all the manufacturers for their support and contribution to the disaster area. These manufacturers sold them to us below the cost price, otherwise the 500 million yuan would not have such strong purchasing power. Here Thank you again to all our partners for your support.”

The names of all the manufacturers were typed below again, and a wave of advertisements was made for them.

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