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"Hey, it's really good. The combination of bubbles and lemon is very refreshing, with moderate sweetness, very suitable for summer."

Hearing Jiang Yue's praise, Zhao Ruisheng and Wang Gui both laughed.

A big stone finally fell to the ground.

Since the year before last, after Yuese Fresh Orange became the best-selling juice drink, they have been continuously developing new products, including milk tea and tea drinks. They have also released several new products, but the market response has been mediocre.

Up to now, only one product, Yuese Orange, is still the leader.

This industrial structure is too unstable. Once there is a problem with Yuese Orange, the entire Yuese Beverage will be affected.

Moreover, the upper limit of a product is certain. If you want to expand the scale of the enterprise, you must introduce new products.

The sparkling lemonade this time was excellent, both in terms of taste and creativity, and everyone was very optimistic about it.

Jiang Yue said: "Give me a taste of the sugar-free version."

The assistant poured a glass of sugar-free drink and handed it to her.

Jiang Yue took a sip, tasted it, nodded and said, "Okay, the sugar-free one is a little lighter than the normal one, and it's quite delicious. Are there any other flavors?"

Zhao Ruisheng said: "Yes, in addition to the main lemon flavor, there are also grape, white peach, lychee and apple flavors."

Jiang Yue tasted each one and found that they all tasted good, but the lemon flavor was the best.

Jiang Yue thought for a while and said: "Don't have the sugar version, choose the sugar-free version, make the ingredient list as clean as possible, reduce additives, etc., and reduce the calories."

Zhao Ruisheng frowned and said: "Mr. Jiang, we only use one type of additive. There is no way to reduce it. Compared with other drinks, ours has very low calories. And do you really not choose the version with sugar? There are sugar and There is still some difference in taste between sugar-free drinks.”

Jiang Yue said: "The difference between what I drink is not big, and the sugar-free version is also delicious. Choosing the sugar-free version is mainly for publicity stunts. Competition in the beverage market is fierce now, and since five years ago, the entire market has changed from The desire for sweetness has turned into an emphasis on health. The country's economic development is getting better and better, and customers' quality of beverages has also improved. This is why tea drinks can stand out and surpass carbonated drinks to become the largest beverage category. People have I began to feel that carbonated drinks are unhealthy. In this environment, if our new products want to become popular quickly, we must seize the pain points of customers and introduce new products closely around health. What is the philosophy of Yuese that we have always stood firm? , that is health. Therefore, sugar-free sparkling lemonade should be healthy and reduce fat. Under the concept that drinks are all high in sugar, we are sugar-free. Although sugar-free, we are delicious, refreshing, and have the same flavor as carbonated drinks It feels refreshing. It meets customers’ needs for drinks and is healthy.”

Zhao Ruisheng suddenly realized, and then he understood why Jiang Yue proposed the concept of sugar-free in the first place.

This is the idea that leads the beverage market.

Compared with the little taste of sugar and sugar-free, it is worthless in front of this concept.

Zhao Ruisheng said, "Okay, I understand. I will study the ingredient list and try to reduce the calories as much as possible."

Jiang Yue's eyes lit up and she said with a smile: "Team Leader Zhao is transparent and waiting for good news."

A week later, the final version of Yuese Sugar-Free Sparkling Lemonade was released.

Sugar-free and low-fat green healthy drink.

Jiang Yue shot a fitness VLOG for it.

Jiang Yue is very lazy and rarely works out. Fortunately, she doesn't eat much, her metabolism is okay, and she never has any fat.

This time, in order to promote healthy drinks, she still pretended that she was losing weight, eating dry fat-reducing meals, going to the gym to exercise, and then drinking refreshing Yuese sugar-free sparkling lemonade while sweating profusely.

Smiling and introducing the concepts of sugar-free, low-fat and green to fans.

A drink that can also be consumed during weight loss.

After being endorsed by Jiang Yue, Yuese sugar-free sparkling water sold out as soon as it went online.

At the same time, Yuese Beverage Factory also cooperated with Luke Video to launch an event to promote Yuese sugar-free sparkling water.

All UP owners who promote sparkling water will receive subsidies based on sales volume.

A large number of video UP owners began to promote and introduce Yuese sugar-free sparkling water. With the addition of TV advertisements and very tempting gimmicks, sales increased steadily.

Jiang Yue looked at the beverage sales data in his hand and nodded with satisfaction.

When the weather gets hotter, the battleground for sparkling lemonade comes. It tastes better when refrigerated and doubles refreshing, which is perfect for the hot summer.

After a summer, the sales of Yuese Sugar-Free Sparkling Lemonade will definitely double. After reaching a certain ranking, there will be no major changes, and this product will become it.

The beverage factory released another flagship product, which solved a big problem in Jiang Yue's heart. When she was in a good mood, she received a call from Mr. Mi, which immediately calmed down her high mood.

"Jiang Yue, "The Dream of the Qing Dynasty" has suddenly changed its schedule. It will be broadcast on Orange Channel on May 3rd, and the time is also eight o'clock. It just coincides with "The Chosen Worker"."

Jiang Yue was stunned and said in disbelief: "Ah? Why did it suddenly change gears?"

Mr. Mi was also very anxious. He sighed and said, "I don't know. That's not what I said at the beginning. That's why I broadcast it as soon as possible. Who knew they changed it?"

Jiang Yue frowned and said: "Are they so sure that they can crush our drama? Even if they crush it, the ratings of TV dramas of the same type will be affected if they are broadcast at the same time. What's going on with them? They are hurting others but not benefiting themselves."

Mr. Mi was helpless: "Who knows what you think? I want to know too. The key is that we have already decided on the schedule and the announcement has been sent out. It cannot be changed."

Jiang Yue almost laughed angrily and said: "Don't worry about him, we will announce and broadcast normally. We will not take the initiative to cause trouble, but we are not afraid of trouble. Since they want to confront us head-on, then we are not vain. My IP "

Regarding the producer of "Dreams of the Qing Dynasty", not only Mr. Mi Jiang Yue didn't understand it, but even those in the industry didn't understand it.

Everyone dislikes people who break rules like this.

The entertainment industry is capital-oriented, everyone comes here to make money, and all actions are guided by interests.

The producer of "Dreams of the Qing Dynasty" completely violated this principle. It did not allow others to make money and also lost its own interests. This is a big taboo in the industry.

So there was still a problem with the subsequent emergency announcement.

Originally, the schedule was changed so early that it was already too late to announce it.

The announcement of "The Chosen Worker" has been maintaining its popularity since it was first announced, and Jiang Yue also joined the promotion ranks.

However, the time for "Dreams of the Qing Dynasty" was completely gone, and the pre-heating activities planned at the beginning were postponed because of the advance time.