Jiang Yue smiled and said, "Yes, hello, I'm Jiang Yue. I read your introduction to Chu Cheng carefully and am very interested. Can you tell me more about Chu Cheng's current situation?"

Li Muzi forced herself to calm down. Although she was very excited to talk to Jiang Yue, the most important thing was to help Chu Cheng find sales.

So, she took a few deep breaths and told Jiang Yue in detail about Chu Cheng's current situation.

Listening to Li Muzi's description, Jiang Yue had an idea. This was similar to what she knew.

So she said: "Okay, I roughly understand. I know Mr. Chu and admire him very much. I believe in the quality of Chu Cheng, but now is no longer an era when the smell of wine is not afraid of the depth of the alley. The product is one thing, and the marketing is On the other hand. Now with the popularization of the Internet, the proportion of information promotion is getting larger and larger. For many products, marketing even comes first. Once the marketing is done well, the quality of the product is not the focus at all."

Regarding Jiang Yue's point of view, Li Muzi also feels the same: "It is true, but our Chucheng is really very good. With such good oranges and good marketing, it will definitely be even more powerful. I also believe that justice is in people's hearts, good The product is the most basic.”

Jiang Yue said with a smile: "Indeed, maybe the current market is a bit frivolous, but over time, the core competitiveness will still be in the product itself. That's why I am so optimistic about Chu Cheng. However, marketing gimmicks are also indispensable. I'll contact you Li Li. , I don’t just want to do a simple promotion for Chu Cheng, but I want to cooperate with your team to jointly operate this brand.”

After saying this, not only Li Muzi was stunned, but even Mr. Chu was stunned.

I thought I would be very grateful just for publicity, but I didn't expect Jiang Yue to really be so optimistic about Chu Cheng.

"Jointly run Chu Cheng?" Mr. Chu couldn't help but asked.

Jiang Yue was stunned for a moment when he heard the voice of an old man, and then said excitedly: "Is it Mr. Chu?"

Mr. Chu smiled and said, "Yes, it's me. Hello, Mr. Xiao Jiang."

Mr. Chu is over eighty years old. Looking at people of Jiang Yue and Li Muzi's age, he thinks they are children.

Hearing Mr. Chu's kind voice, Jiang Yue also smiled: "Hello, Mr. Chu."

Mr. Chu is a legendary figure. He once served as the director of a livestock factory, a farm, and a sugar factory. Later, he came to the Yun Province Cigarette Factory and quickly made the cigarette factory the number one in the industry.

He created the Hongta Empire with profits and taxes of 140 billion for the country, and was known as the "Chinese Tobacco King."

However, in 1999, the 2002-year-old Mr. Chu was sentenced to life imprisonment for corruption. In , he was released on medical parole and began to grow oranges.

After ten years of hard work, another business miracle has been achieved.

Of course Jiang Yue was very excited to be able to witness and create this event up close.

Hearing that Mr. Chu was here, Jiang Yue immediately told him his future plans for Chu Cheng.

"Mr. Chu, I believe you also know the importance of marketing today. The most important thing about marketing is gimmicks, and Chu Cheng has a selling point and gimmick that no one else can match, which is your golden sign. You can create a 'Red Tower Empire', can create a 'Chu Cheng' miracle. I just hope you don't mind, I want to use you as a publicity move. Only in this way can we attract the largest and most concentrated attention. I plan to target young entrepreneurs, including me. , we will guide consumers. This is the main plan for marketing. We can form a team to discuss the specific plan in detail. In terms of publicity channels, Mr. Chu can rest assured that my Weibo and the channel numbers and public accounts of major video websites and Hotspot accounts will be promoted.”

Mr. Chu nodded and said: "I think it's okay. If I can make some contribution to Chu Cheng and the promotion of Chu Cheng, it will be worthwhile. I agree with this plan."

Jiang Yue continued: "After the general idea of ​​​​marketing is determined, it is the product. Pricing and packaging are very important in terms of product. In terms of price, my positioning is high-end products. The quality and quality control of our oranges are so good, so naturally there must be a certain level of quality. The brand carries a premium, so the price should be higher. My expectation is that the sales price should not be less than fifteen yuan per pound."

Hearing the price, Li Muzi exclaimed: "It's so expensive, it's already as expensive as imported Australian oranges. Will it be difficult to sell them?"

Compared with Li Muzi's surprise, Mr. Chu was thoughtful.

After thinking deeply, he said: "This price is okay, but I have to calculate the cost in detail and discuss the final price."

Li Muzi asked in confusion: "Mr. Chu, the price is too high, it's hard to sell."

Mr. Chu waved his hand and said: "This is the sales price, and a large part of the profit is given to the dealer. Xiao Li, remember, only if the person selling your stuff makes money can your stuff be sold easily."

Therefore, from the very beginning of Mr. Chu’s business, his product pricing was basically mid-to-high-end.

On the one hand, he has always controlled the quality of his products and insisted on optimizing the development of raw materials.

On the other hand, it is to set aside enough profits to allow dealers to make money.

This is similar to Jiang Yue’s win-win theory.

Jiang Yue continued: "For online sales at the sales port, our Yueyang Industrial website can start pre-sales in advance, leaving time for us to pack and ship. It also makes way for this year's Double Eleven. After all, we are a fresh food and express delivery company. The liquidation has a great impact on the shelf life of oranges. After Double Eleven, Yueyang Industrial’s Tmall flagship store will put Chu Cheng on the shelves.”

Mr. Chu said: "Okay, I think e-commerce is very good and keeps pace with the times."

Seeing that Mr. Chu accepted it well, Jiang Yue expressed his request: "Mr. Chu, I want to become a long-term partner with you and Chu Cheng. We can set up a company, our Times Information Technology Service Company under Yueyang Industrial You can become a shareholder and we can work together to create the 'Chu Cheng Empire', what do you think?"

Mr. Chu was silent for a while and asked: "Mr. Xiao Jiang, are you really so optimistic about Chu Cheng? When I started growing oranges, I just wanted to find a job and solve some problems for farmers in Yun Province. I never thought about starting a company to make big money. .”

Jiang Yue said with a smile: "I know, Mr. Chu, even if you set up a company, it will still be the same. You can still be as you are now, focusing on quality, quality control, and improving products. Just leave the marketing and sales to us. We are strong Strong cooperation.”

Mr. Chu thought for a while, and finally nodded and said: "Okay, let's do it!"

After determining the future direction, Jiang Yue said with a smile: "Then I will take the team to Yun Province to visit Mr. Chu in the next few days, and we will discuss it in detail then."

Mr. Chu smiled and said: "Okay, then I will wait for Mr. Xiao Jiang's arrival. I hope we can have a happy cooperation."

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