The life of cheating female college students is so exciting

By the time everyone adapts to the rhythm of the stock market and accepts their fate, it is already November.

As November enters, the third marketing battle of the year begins.

In order to compete for the huge cake of Double Eleven, both sides made frequent moves.

On November 3, JD.com reported Alibaba to the State Administration for Industry and Commerce for “disrupting the order of the e-commerce market.”

The next day, Alibaba responded strongly. It is inevitable that there will be speculation in the market, and hype cannot be regarded as a means of publicity.

In the afternoon, a large number of Suning transport trucks drove to the JD.com building to protest.

As Ali's forward, Suning is not only tough offline, but also frequently exerts force online.

On November 5th, Suning launched three pages of advertisements in a row to bombard JD.com, and at the same time used the topic to advertise itself.

“TO Dongfang, if the boss is really strong, why does the headlines need a boss lady?”, “TO Dongfang, e-commerce is a battlefield for men, don’t let women carry guns”, “TO Dongfang, if you want women to be part of the chopping party, don’t do it. writer of sensational headlines".

The offensive title instantly ignited everyone's gossip. After all, the proprietress of Dongdong has indeed been at the forefront of public opinion for some time.

But Jingdong’s publicity department is not a vegetarian, and quickly responded: “There is a boss lady whether you show off or not. Ask your boss whether you want to show off or not.”

It's just that this response is a little less impressive.

Both sides come and go, refusing to give in to each other.

Although the tensions are high, it is undeniable that both sides have achieved mutual success.

As the most popular marketing method nowadays, Internet scolding matches everyone's gossip mentality and achieves the purpose of publicity activities. And most importantly, this form of marketing saves money.

If we follow the previous marketing specifications to achieve this scale, it would cost tens of millions.

Now all it takes is a few posters and some copywriting, and everyone is aware of it, cost-effectively.

But Ali is still superior in skills. With Suning playing forward, Tmall can calm down and prepare for its own decisive victory.

At 2015: pm on November th, the Tmall Double Eleven Carnival Night was broadcast live on MGTV on time. This party pushed Tmall Double Eleven to a climax and was even called "Cat Night".

Ali’s “restraint-making” plan has achieved great success.

I chose Double Eleven because I wanted to take advantage of the Singles’ Day gimmick that became popular a few years ago. I didn’t expect that in a few years, no one would think of Singles’ Day anymore. All they thought about was the Double Eleven carnival sale!

This party was produced sincerely by Ali, and many domestic and foreign stars were invited to push the Double Eleven event to its peak.

Amidst the fiery singing and dancing, everyone did not forget to make the final selection for Double Eleven.

The Double Eleven activity group of Yueyang Industry established a few years ago is still active, and more and more people are joining. Jiang Yue spent money to open a large group of 3,000 people, and everyone likes to share some discounts in it.

Tonight there is a lot of news, all sharing discount products.

Jiang Yue's hand speed is not good, but her husband's hand speed is good.

In order to grab the top discounts, Jiang Yue humiliated her country and agreed to a lot of conditions. Then Ye Guan hugged her and they sat in front of the computer together, preparing to wait for midnight to pay first.

Following the countdown, the two of them concentrated.

"Five, four, three, two, one, grab it!"

As Ye Guan clicked the mouse, what greeted them was not the payment page, but a busy prompt.

Jiang Yue:......

"There's no difference between me and me."

Ye Guan said respectfully: "Then it's not a speed issue, it's that the Taobao software can't handle so many people placing orders at the same time. A company as big as Alibaba can't do it."

After refreshing it several times, it finally worked.

Just a few particularly popular products have been taken off the shelves.

Jiang Yue couldn't get enough of the price and was very angry. Fortunately, he had an alternative.

After hurriedly paying, the time has reached 05 minutes.

Jiang Yue went to the group to see everyone's results. As expected, very few people placed orders directly. They were basically the same as Jiang Yue. The first few times were busy reminders.

But overall, they are still satisfied, and it is not in vain for them to start paying attention to various products long in advance.

Ye Guan looked at Jiang Yue spending tens of thousands and buying dozens of packages, and asked, "Our family lacks so many things?"

Jiang Yue said refreshingly: "It must be missing."

Ye Guan:......

Okay, if it's lacking, then it's lacking.

At midnight on November 12th, this year’s Double Eleven came to an end.

Double Eleven sales reached 91.2 billion, and sales of nearly 100 billion increased by nearly half compared with last year.

“Mao Wan” adds a lot to Double Eleven.

The farce before Double Eleven also brought a lot of traffic to JD.com. JD.com’s Double Eleven orders reached 30 million, and Suning’s sales also increased by 36%.

All three platforms have become winners, but the biggest winner is Alibaba.

After Double Eleven, it was a day of excited waiting for the express delivery. By the time Jiang Yue received all the express delivery he bought on Double Eleven, it was already December.

Jiang Yue couldn't bear to open it and planned to record a few unboxing videos.

Of course, there is no advertising in the whole process. With Jiang Yue’s current status as a celebrity, she no longer needs those advertising income. She just shares with everyone what she likes to use and thinks is good to use.

When she wants to bring goods, she also brings goods for her own products.

Now she has a regular program on her channel, which is daily dog ​​betting.

Show everyone your true non-Emirati character.

Get closer to your fans.

Every time the dog gambling video is played, the effect is very stable.

Moreover, the non-Emirati physique also brings great program effects, which is particularly funny.

This time on Double Eleven, Jiang Yue also placed an order for ten Candy House Double Eleven gift bags.

Because I bought too many packages, the unpacking video was divided into five periods, plus the dog betting video, there were six periods in total, and the views of each period were very high.

No one expected that bag opening videos would become so popular.

Everyone was very interested in Jiang Yue's positive comments.

In the video, Jiang Yue also very honestly said which ones he was interested in but not using yet, and which ones he used frequently.

"I haven't used these things yet, so don't buy them yet. If you are interested, I will give you feedback after I try them out."

And the products that Jiang Yue promised have set off another wave of sales climax after Double Eleven.

Therefore, many merchants contact Jiangyue Studio to send trial products.

Jiang Yue wanted to refuse, but agreed.

This way you don’t have to dig for it on your own, and there might actually be a product with good results.

However, Jiang Yue also asked the staff to reply to them, saying that accepting trial products does not mean advertising to them.

She doesn't lack this either.

Little did they know that Jiang Yue was too neutral, and more and more merchants came after her, and they didn't care even if the product reviews were not good.

This product is not good. If we try to improve it, there will always be something better.

Once he catches Jiang Yue's eyes, he is guaranteed a gold medal.