In 1983, a small island started from a large farmer

October.

In order to welcome the festival, all the slogans on the island were repainted, and small red flags were even put up at the pier.

Before the "News Broadcast" on October 15, many villagers sat in front of the TV, but not to watch the news.

But to watch ads.

Li Duoyu's family also sat in front of the TV. Little Tutu originally wanted to run out to play, but was held tightly in his mother's arms.

Because he was also featured in the commercial, and it was also his first time on TV.

When the time is almost up, there is an empty shot of the sea, and then a fisherman rowing a boat appears.

The entire Lu family was excited, and many of their neighbors were watching with them, their eyes wide open.

Lu Yanyan said to the child in her arms: "Lele, look, your grandpa is on TV."

Then, Lao Lu handed the calamari he had just caught to the village woman played by Zhu Lin.

Old Lu was surprised and said, "I was clearly talking, why is there no sound?"

The people in the room said, "How many people can understand your Mandarin? If I were the director, I would definitely cut you off."

Li Duoyu originally planned to let Lao Li row the boat, but he was shy. This year, it was Lao Lu, the big boss, who raised his hand on the spot and recommended himself to the director: "I'll row this one."

The director also liked those enthusiastic actors and agreed on the spot.

Unfortunately, all the shots of Lao Lu add up to less than three seconds. In a blink of an eye, the scene goes to Li Duoyu’s old house, where the village woman played by Zhu Lin is making cloves in a big iron pot.

When it was done, he did not forget to try it and showed a satisfied expression. Then, little Tutu came on the scene and reached out to grab it.

Zhu Lin patted his hand gently and said, "Call your father back to eat together."

After seeing this scene, Li Duoyu's family couldn't help but laugh, because Xiao Tutu was simply acting in his true colors and there was no sense of incongruity at all.

Li Duoyu touched little Tutu's head and said, "Li Puyi, you have made it big. Your father hasn't even been on CCTV yet?"

Everyone in the family was very happy, except my second sister-in-law who was a little upset. She suggested that Li Haoran be on TV.

The director said, "He's not good enough. He's too fat. It will ruin the whole ad."

Since hearing this, Li Haoran’s food expenses this month have been reduced by nearly one third.

At the end of the ad, a group of fishermen wearing bamboo hats hold canned anchovies and shout together: "Dandan Island Minlong canned anchovies are delicious!"

When seeing this, many people excitedly said: "I was on TV too, but it was only for two seconds."

"Two seconds is already a long time. I heard from Yaoguo that the duration of advertising fees is calculated by the second."

This time the ads were less than 30 seconds long in total, but compared to other ads it was already very long.

There is no doubt that this advertisement was very successful, as it was the first time that a famous actor was used as the spokesperson.

The director was afraid that people would not recognize her, so when Zhu Lin appeared on stage, he specially wrote a few words: Actress Zhu Lin.

Originally, the actor who played the Queen of the Kingdom of Women was to be included, but due to Zhu Lin's strong opposition, it was not added.

Compared with the previous advertisements with singing and dancing, the whole story of Minlong Food’s advertisement is more full.

The most important thing is that it can arouse everyone's appetite, especially the scene where little Tutu eats secretly. After watching it, many children asked their family members to buy Minlong canned anchovies.

Li Duoyu was also very satisfied with the finished film. This advertisement can be said to kill two birds with one stone.

Not only did it promote the Minlong Food brand, it also introduced Dandan Island and allowed some villagers to appear on CCTV.

Li Duoyu aired three commercials in total, and he agreed with the TV station to rotate them every day.

Today they’re advertising anchovies, and tomorrow they’ll be advertising shredded kelp and shredded squid. Zhu Lin is the lead actress in all three ads, but the content is completely different.

It can be said that it pioneered the domestic television advertising, and it may even have advanced the development of domestic television advertising formats by many years.

During the period after the advertisement was broadcast, the most discussed topic in nearby towns and counties has been Dandan Island.

Everyone was so envious that many even disdained their own village director, saying, "Look at other people's village directors, they have even let villagers appear on TV, but our village director is only thinking about getting money from the village committee all day long."

"It's so irritating to compare people to each other."

During this period, many village cadres in the county gathered together and kept cursing Li Duoyu.

But what made them speechless was that the county recently organized a meeting for them, and the content of the meeting was directly about learning from Comrade Li Duoyu.

In the Rongcheng compound.

The leader who was drinking tea said with a smile: "This kid has a lot of tricks. He actually spent a lot of money to advertise on CCTV. I think the publicity effect is quite good this time."

Huang Qingfeng smiled and replied, "This kid has a lot of clever ideas. By the way, there is something I need to report to the leader. The granddaughter of the old Wu family has also gone to work at Minlong."

After hearing this, the big boss frowned slightly: "Xiaoyan is going to Minlong? Old Wu has no objection?"

"How could I not have an opinion? But Xiaoyan has the same personality as Old Wu, she's very stubborn. She just told her grandfather that she was going abroad, and then she joined Minlong. By the time Old Wu found out, she had already been working for almost two months. Xiaoyan was in charge of the entire Minlong advertising project."

"Is that so? This little girl is quite capable. It's a pity that Li Duoyu got married early, otherwise we could have really helped him get married."

Huang Qingfeng smiled.

The big boss continued, "By the way, some things have been finalized.

Minlong is now on the rise, you should ask him to pay attention, to be stable, and not be too aggressive. "

After hearing these words, Huang Qingfeng became serious.

"Understood, I will remind him."

At the beginning, he also wanted Minlong to swallow up those industries directly, but some things were not so clean, and even if he ate them, he would have diarrhea.

If an enterprise wants to develop over the long term, its origin must be legitimate, its foundation must be solid, and its color must be red. What is obtained through illegal means will eventually be easily stripped away.

Not long after the advertisement was aired, the first victim appeared, or rather the first victimized company.

The Ludao Canning Factory finally passed the resolution to process canned anchovies, and took advantage of the time when the Minlong Company reduced the sales of canned anchovies to seize part of the market.

Several senior executives used to smile in their dreams recently, but after watching the TV commercial, their faces instantly turned dark.

Sure enough, when they arrived at the company, they heard various reports from the salespersons.

"Those distributors don't want our Ludao Pi canned fish. They want the Minlong brand canned anchovies."

"What else can you say? Our canned anchovies are not as delicious as Minlong's."

A leader said: "But the price in our Ludao is relatively cheap."

The salesperson reported: "Minlong's ex-factory price is not expensive, it's just that the dealers have driven it up. Last night, they all ran to the Sansha Canning Factory to get the goods."

"I told you guys not to make this product in the first place. Now look what happened. It was wiped out by Minlong."

"How about we also put up an advertisement on CCTV?"

"We definitely can't do that. If this gets out, wouldn't it seem like we've been copying Minlong?"

The person in charge of the Ludao Aquatic Products Processing Factory frowned as he looked at the quarreling group of persons in charge.

He was actually a little envious of Li Duoyu, as he was the only one who had the final say on what products to produce.

Unlike them, this can of anchovies took more than a year from the initial design to the launch.

During this period, we were attending meetings to study and discuss whether the idea was feasible. By the time the meeting decided that it was possible, it was too late.

He used to be firmly opposed to privatization, but after seeing some of the advantages of privatization, he is now somewhat tempted.

If we want the Ludao Aquatic Products Processing Factory to go further, reform is necessary and we can’t let these idiots keep making noise all day long.

Otherwise, by the time they reacted, the Minlong Aquatic Products Processing Factory would have probably swallowed them up.

After finishing his busy work for a while, Li Duoyu is now working on the issue of kelp farming in the village.

The Xiaoleiyang waters near Dandan Island are the most suitable for growing kelp, and can support a breeding area of ​​about 10,000 acres.

This year, the number of acres of kelp cultivation submitted by Xiasha Village alone has reached 9,000 acres. Currently, there is not much vacant sea area in Xiaoleiyang for people to cultivate.

The village radio has been playing the message "Dear fellow villagers, there is an important thing to inform you. According to the plan, there are only 1,000 mu of kelp cultivation area left in the Xiaoleiyang waters of Dandan Island. Those who plan to cultivate kelp should register in the next two days. Don't wait until there is no area left. If you come and make trouble again, the village committee will not support you."

[I will inform you again. Fellow villagers, please listen carefully.]

This year, Li Duoyu only increased the kelp cultivation area to 4,000 acres and did not increase it any further. Instead, he left some share for the villagers.

If Xiao Leiyang reaches 10,000 acres, if everyone wants to continue growing kelp, they can only go to a farther place.

In the previous life, the Xiaoleiyang waters near Dandan Island were directly contracted to a large company, and people like Li Duoyu who started raising kelp relatively late could only raise it at Dongjia Reef.

Although kelp farming there is also good, it takes almost an hour by boat to reach Dongjia Reef, and the farming cost is much higher, so the profit is also lower.

But kelp farming is not without risks. Li Duoyu only knows that next year will also be a good year with no typhoons throughout the year.

As for what will happen next year, Li Duoyu is not sure, but this is enough, if the farmers can make another profit next year.

As long as he reduces the breeding area and does not expand breeding blindly, even if a natural disaster occurs, the impact on the breeders will not be particularly large.

Li Duoyu now encourages them to buy boats and go fishing, or to farm eels and prawns if there is no land on Dandan Island to farm them.

Then go to other places to rent or cooperate with other villages. In short, in this era when it is the best time to make money, once you catch up, it will be difficult for people on Dandan Island to be poor!

Li Duoyu has also been inspecting the shrimp pond these days, and Chen Wenchao set up a ground trap in front of Li Duoyu.

Shrimp farming has been going on for five months now, and this year can be said to be very smooth.

The death toll is not as severe as imagined, especially among those who came to the meeting, once a collective infection occurred.

Shrimp farmers simply drain the ponds for diseased shrimps. Of course, some farmers are reluctant to spend the money and allow diseased shrimps to enter the market.

However, Li Duoyu also warned that once discovered, it would not be so easy to get the seedlings next time.

Li Duoyu checked the traps and caught several blue crabs in addition to shrimps.

The blue crabs are very big, each one seems to weigh half a pound, but their economic value is not high.

In the shrimp pond, blue crabs are raised as companion animals, and Li Duoyu found that the mortality rate of shrimp in the shrimp pond was greatly reduced when blue crabs were raised as companion animals.

Nowadays, the prawns are already ten centimeters long. Li Duoyu doesn’t even need to weigh them, he knows there are about thirty prawns of this size.

This can be said to be a turning point for shrimp farmers.

Thirty prawns are already very large and delicious. In the past, most shrimp farmers would ship large quantities of prawns of this size.

Because the next shrimps will not be so easy to raise, and they will become big consumers of feed, so more money will be invested in breeding them.

Of course, as a feed merchant, Li Duoyu wishes that the shrimps could be raised as big as possible, but the bigger the shrimps, the higher the price.

At that time, if everyone ships the products at the same time, the impact will still be very large. It is best for everyone to launch them one after another.

It is not necessary for everyone to raise super-large species, and not all shrimp farmers have the conditions to do so.

Especially in the northern regions, if you don’t get the fish out of the pond quickly at this time, it will be too late to cry once the temperature drops.

According to Chen Wenchao's report, the feed factory alone now has a net profit of about 40,000 yuan per month, and this is because there are not so many farmers buying feed.

There is a bit of overcapacity at the moment. Chen Wenchao believes that if the machines keep running, the monthly profit can rise to 100,000.

Li Duoyu patted him on the shoulder and said, "Don't worry. As long as we expand the shrimp farming industry, one set of equipment will definitely not be enough. We may have to buy a few more sets, and then the feed factory will be independent."

Chen Wenchao scratched his head and said, "Can you please not be independent? If I don't have the help of my second brother, I feel that I can't do many things well."

Li Duoyu said:

"Everything is difficult at the beginning. As long as you try, I can accept failure once or twice."

"I understand, Mr. Li."

"Don't call me Mr. Li, just call me Brother Yu, otherwise it will seem like I'm being deserted by everyone."

As more and more shrimp farmers appeared, a man on Dandan Island also secretly made a fortune. He was Tang Ping, who raised clams.

Because prawns like to eat clams and clams in addition to feed, Tang Ping's business has been particularly good recently.

The beach on Dandan Island was not enough for his aquaculture, so he directly contracted an entire piece of muddy land in Nanri Town for aquaculture. Most of his customers are shrimp farmers who come to the Minlong Hatchery to get shrimp fry.

Tang Ping, who made money this year, knew that Li Duoyu was not short of money at all, but he still secretly gave Li Duoyu several boxes of Moutai and many cartons of imported cigarettes.

After looking at the prawns in the ground cages, Li Duoyu thought for a while and said to Chen Wenchao, "We can almost ship them out. We will ship out half of them first and prepare the remaining prawns for wintering by moving them to deeper ponds."