Datang Live Room

"You take one, I take one..."

As soon as he arrived at the door, Zheng Zhixun heard a child's voice coming from inside.

The door was open, and Yan Kai could be seen playing games with his younger brothers and sisters.

"Mr. Yan." Zheng Zhixun didn't make any mistakes and called softly at the door.

Yan Kai turned his head and asked doubtfully: "Why are Zhixun here? Come in."

Yan Kai's parents also heard the commotion, and when they saw that the person coming was Zheng Zhixun, they were not as relaxed as Yan Kai, so they came over to greet him in a reserved manner.

It was Zheng Zhixun who said it didn't have to be like this, he was Yan Kai's student.

However, due to their deep-rooted class concepts, it is impossible to face Zheng Zhixun easily.

Seeing that both his parents didn't know where to let go, Yan Kai could only helplessly touch the heads of the two little ones, and then said: "You want to see me if you have anything? Let's go out and talk."

After leaving the door, Zheng Zhixun said with some embarrassment: "Sir, it was the student who was rude."

"It's okay, it's okay." During this period of time together, the two of them said they were masters and apprentices, but in fact they were more like friends. Yan Kai would not be angry because of such things.

He just asked: "What do you want from me?"

Zheng Zhixun told him everything about his father's return and how he wanted to hand over his third uncle's winery to him.

Even the tortuous relationship between the third uncle of the Zheng family and his own room was not spared and was told to Yan Kai.

Yan Kai thought for a moment and said, "That means based on your relationship, this winery will definitely be the next one..."

"It's true. The winery business is not a big business for the family. If my family's winery is prosperous and the business of the third uncle's winery is bleak, even if the third uncle doesn't say anything, my father will be afraid of the other brothers. Saw the joke."

Yan Kai nodded and asked, "Have you ever analyzed what caused the bad business?"

"Uh..." Zheng Zhixun really hadn't thought about this problem, and was stunned when he heard Yan Kai's words.

If they knew why business was not doing well, wouldn't they have changed it long ago?

Yan Kai said in a funny and angry tone: "Have you never analyzed why your business is not doing well?"

Zheng Zhixun nodded sheepishly: "Please give me some advice, sir."

"Okay, let me ask you, how is the location of the winery?"

Zheng Zhixun recalled: "It is located in a prosperous area, and there is a lot of people at the door."

"There's a lot of traffic..." Yan Kai muttered and then asked, "Are those people the ones who have money to drink?"

"This..." Zheng Zhixun hesitated for a moment, then shook his head slightly and said: "Hebei Province is not as good as Guanzhong. Although there are many wealthy households, only [-]-[-]% of those people can consume alcohol."

"Are there any competitors?"

"Yes!" Zheng Zhixun said categorically this time: "There are two wineries nearby. Although everyone's business is not that good, those two wineries still stabilize the third uncle's winery."

Yan Kai fell into silence. There were competitors nearby, and the consumer base was not strong. If competition is added to this, the target customers will be diverted, and there will be fewer people.

I can apply many modern marketing plans myself, but if I use them, others will quickly learn them.

Uncle Zheng's third uncle's wine shop does not have exclusive products like the Vulcan Sword. What they sell is too similar to that of their peers.

Zheng Zhixun saw that Yan Kai was lost in thought and stood obediently to the side with his hands behind his back, waiting for him.

"Use the membership system." Yan Kai thought for a while and said: "Use the membership system to retain some customers first. If the customers can pre-charge a part, as long as everyone's wines are of similar quality and price, the stickiness will still be very high. .”

"Membership?" Zheng Zhixun said that he knew the meaning of the three words, but he didn't understand them together.

Not to mention the pre-recharge and stickiness that comes later, I don’t understand.

"That means asking customers to become a member of your third uncle's wine shop and deposit money in it in advance. With the endorsement of your Zheng family, those customers won't be afraid of you running away while you're at it."

"You want them to deposit money in advance?" Zheng Zhixun's eyes widened. Now everyone has to think about it when they buy wine, and they are also asked to deposit money in the store in advance. How is it possible?

Even if this is what Yan Kai said, he doesn't believe it. There is no such truth in the world.

Yan Kai saw that he didn't believe it and analyzed it for him: "If the only thing is depositing money in advance, they will definitely not do it, but you can do membership activities!"

"Just like a bottle of wine, ordinary customers pay the same price, but members only get a [-]% discount."

"This is something that can be done in terms of price, and also in terms of service. Members can make direct reservations and even request door-to-door delivery!"

"From now on, if members want to drink, they only need to ask the servants at home to notify them. The fee will be deducted directly from the membership card, and then your wine shop's clerk will deliver the wine to their house."

"Then you can also play some emotional cards. For example, members will record their birthdays. Every time there is a holiday or a member's birthday, they will send some small gifts or something. This means to tell others that you are our members, so we I will take you very seriously!"

These routines have been used to death in modern times, but in the Tang Dynasty, they were unique.

Zheng Zhixun was stunned for a while when he heard it. After Yan Kai finished speaking, he quickly stopped: "Sir, wait a minute. I'll get a pen and paper to write it down!"

Although he still didn't understand it clearly, he understood many of Yan Kai's clever strategies.

"Come back, I have pen and paper here, where are you going?"

Yan Kai stopped him and went in to get a pen and paper. Zheng Zhixun just lay on the big stone at the door and started writing.

Ask questions while writing, trying to understand the principles.

Yan Kai didn't hide it, he just taught Zheng Zhixun the ordinary membership system.

"Because these members can enjoy price discounts, service conveniences, and store respect, plus they have recharged in advance, it will be easy for them to renew their memberships!" Zheng Zhixun looked at the crooked words he wrote on the stone. , looked at Yan Kai in surprise: "Sir, where did you learn all this knowledge?"

"A certain music platform!" Yan Kai looked up at the sky at a 45-degree angle. He couldn't go back. The female Internet celebrities in his favorites could never go back.

"A certain music platform?" Zheng Zhixun thought for a while. He had never heard of such a classic before. I'm afraid it was a unique copy somewhere.

After solemnly thanking Yan Kai, Zheng Zhixun went back to his room and copied what he had just written, carefully sealed it with wax, and then called the housekeeper.

"Send this horse to my father with great speed."