Let you build cars, and you will be happy to produce them?

"Mr. Wang, we have to find a way to stop this. In the past two months, we have been unable to sell BYD's cars."

"I know, I'm trying to figure it out."

It's the end of November.

It has been three months since Wuling and Tesla started a price war.

In the first month, it was actually okay. It didn’t have much impact on other car brands.

but,

When the second month began, Wuling and Tesla became red-eyed and lowered the price to less than 20.

Things began to change.

Nowadays, domestic cars, whether they are joint ventures or domestically produced, whether they are fuel vehicles or new energy vehicles.

The prices of most of the best-selling models are in the range of 15 to 20.

Traditional joint venture brands such as Volkswagen, Toyota, Honda, Buick, and Ford.

The prices of its main sales models are around 17,8.

The prices of the main-selling models of domestic brands such as Liji, BYD, Changan, GAC, Xiaopeng, SAIC, and Great Wall are also in this range.

In the past, major car companies competed at this price point, and no one could do anything about it.

but now,

Two wild beasts have entered this price range.

This has had a serious consequence.

Consumers who were originally planning to buy models priced between 15 and 20 yuan.

Looking at Tesla and Wuling, the prices are within 20.

Why don't you buy other brands?

I grit my teeth and want to go to Wuling or Tesla.

Don't ask why.

The question is, in the tram industry, Wuling has the best technology, and Tesla has the best brand and technology.

Even BYD, which was once the leader of domestic electric cars and was called a car company that even Tesla was afraid of, was unable to compete in the price war between the two car companies.

Biadi is very strong, but that was the glory of the past.

Wuling Lightning S is a pure electric vehicle with a range of 1300 kilometers, the world’s most powerful autonomous driving system, great looks, and a super luxurious interior.

The key is only 19.

Do you buy it or not?

Consumers have told these car companies through their actions.

They buy it!

And they bought like crazy.

The same goes for Truss. It was once out of reach for many people, but now it has dropped directly to 19.

And the technology is definitely not bad.

And with the blessing of Musk’s halo.

Many young people were strapped for money before, but now they see the price is right.

Buy it or not?

Definitely bought it.

As for other models within 20?

Sorry, not interested at the moment.

What about Toyota, what about Volkswagen, what about Honda, what about the value retention rate, don’t mention those garbage cars to me.

I want Wuling and Tesla.

Now, more people are still waiting for the next price cut by these two car companies.

Because if this price war continues, these two car companies will definitely continue to fight.

In the end, only consumers are the ones who profit.

……

Liji headquarters.

Brother Shusu is very unhappy now and is in a very bad mood.

During this period, senior executives at Liji headquarters were meeting almost every day.

It's impossible not to hold a meeting. Liji's sales have been severely affected.

Originally, Comfortable Brother was thinking of waiting for Wuling and Truss to fight until Wuling could no longer hold on.

He tried another way to see if he could talk to Qin Hao about Li Ji's investment in Wuling.

So as to obtain the maximum benefit.

As long as Liji takes a stake in Wuling, Liji will be able to use all Wuling's technologies in the future.

From the time it acquired Volvo to now, Brother Shushu has long understood the benefits that Volvo has brought to Liji.

It is better to develop technology yourself than to acquire it.

He wanted to wait for a suitable opportunity to talk to Qin Hao about buying shares.

This opportunity will only come when Qin Hao is beaten so hard by Tras that he can hardly hold on anymore.

but,

Before Qin Hao was defeated by Truss, Li Ji was defeated first.

Huge meeting room.

Mr. Liji sat at the front of the table and said with a solemn expression: "Have you thought of a solution?"

"Boss, there's nothing we can do about this. We can't get involved in the competition between Wuling and Tesla. If Liji doesn't want to be passive anymore, we can only lower the price."

"Let the prices of the main sales models show sufficient price advantages."

One executive sighed.

"Impossible. The profit of our models is not much. How can we withstand such a price reduction?"

Another executive immediately objected.

Most of Liji's models are priced at 10 yuan.

Mainly sold SUVs and Lynk & Co cars are priced at RMB 15-20.

The profits of these brands themselves are so high that it is impossible to reduce prices on a large scale. They simply cannot afford to do so.

"Most of our vehicles are fuel vehicles, and the cost is completely different from electric vehicles."

"But if we don't lower the price now, our cars will no longer be sold."

"We are not the only ones who can't sell it now. Brands like Volkswagen, Toyota, Honda, Buick, SAIC, and GAC are all unable to sell."

"That's right, he can't do both of them like Bia Didi, so it's normal that Liji can't do it."

"This period of time has been the most nourishing for the Great Wall."

Hearing the Great Wall, Brother Shusu frowned even more.

There was a feeling of jealousy in my heart.

why?

Because in the past two months, the main sales models of almost all domestic brands have been affected by Wuling and Tesla.

Only Great Wall continues to be popular thanks to its tank brand.

And recently, the pure electric model of Tank 300 has also been released, using Wuling’s solid-state batteries.

That sales were booming.

After all, there is only one pure hardcore SUV and tank brand in the entire network.

Brother Shushu was depressed.

Why is it that everyone is having such a hard time now, but Wei Changzheng is the only one who is getting better and better in his childhood?

Why did Qin Hao cooperate with you, Great Wall, in the first place? Oh, it was indeed Li Ji who looked down on Wuling at that time.

But now I'm attracted to it, but Wuling won't give me a chance.

"Boss, now we car companies have nothing to do with Wuling and Tesla, but..."

"If you can unite with the bosses of other car companies, go to the superiors together, and then ask the superiors to come forward to prevent these two companies from continuing to fight on price..."

At this moment,

A Liggy executive came up with an idea.

Brother Shusu immediately understood what he meant, he didn't want to do this.

After all, in business practice, if you go to the top to put pressure on the other party, isn't that just bullying? It's obvious that you can't afford it.

It's like two kids fighting on the side of the road. If you can't beat them, you turn around and go find their parents to beat them up.

"Boss, look at our sales last month."

"Leege and Lynk & Co, all their products together, did not sell 5 units last month."

"As far as I know, Wuling's orders last month were 30 units."

"There were at least 28 Tesla units last month."

"Where did they get these extra orders? The market is so big and there are so many consumers."

"They have eaten up all the sales of our brands, as well as Volkswagen, Toyota, Honda and other brands."

Brother Shushu was still hesitant at first, but the words of the senior executive made him helpless.

Yes,

If they hesitate any longer, Wuling and Truss will go to heaven.

"Contact me Wang Dafu, as well as the bosses of GAC, SAIC, Toyota, Honda, and Changan."

In the domestic automobile industry, Comfort Brother is definitely a big brother with a special status.

The face is very generous.

Among the officials, it is the kind that goes directly to the center.

So when the CEOs of other car companies heard his call, they immediately gathered together.

After hearing his proposal, they jointly petitioned the higher authorities to severely punish Wuling and Tesla, the two culprits of the price war.

Everyone applauded and agreed unanimously.

Mercedes-Benz and BMW, I don’t know where they got the news.

I also contacted Brother Shusu and wanted to participate together.

Later, I thought, Xiao Peng, in the future, car companies such as Ricky will also join in.

then,

In less than three days, all domestic car brands except Wuling and Tesla formed a temporary alliance.

We wrote a report letter together and handed it to the superior department.

They asked the higher authorities to come forward and severely punish Wuling and Tesla, saying that the two car companies deliberately disrupted the car market prices.