To save the music festival, winning the championship is not too much.

August [-]st.

A week has passed since the Xu Lu incident.

This week, a lot of things happened in the entertainment industry. There were endless news about scandals, songs, movies, etc.

Xu Xuan explained things in simple terms and seemed to have disappeared this week.

However, Xu Xuan’s big melon is still mentioned occasionally, and the popularity has not dropped much until now, but it is not always in the top three hot searches. This also gives other people in the entertainment industry some breathing space, otherwise Xu Xuan Xuan will definitely be hated by others if he keeps hogging the heat.

August [-]st.

Eagle Country.

After the two sisters, Song Jia and Wang Zitong, finished their training, they returned directly to the villa. Wang Zitong lay on the sofa and didn't want to move. The continuous training made it unbearable for people like Wang Zitong and Song Jia who often practiced Kung Fu, but they could still persist. , which really impressed the instructor who dealt with them.

After returning to the villa, Sonja saw Nicole walking directly to the living room, then opening her laptop and entering a cube world.

Song Jia smiled gently and asked, "Nicole, is this game really fun?"

Nicole nodded repeatedly: "It's great, very great. Look at the firearms and a medieval castle I designed. It's such a sense of accomplishment."

Song Jia saw that in Nicole's "Minecraft", she designed a lot of firearms and a huge castle. It looked a bit strange, but it looked very interesting.

Nicole smiled and said: "The person who designed this game is simply a genius. Do you know Song? The Architectural Association here in Eagle Country highly recommends this game. Although this is a game and physics cannot be included in it, for architecture, The appearance and design can be reflected in it, and many bloggers are now playing the survival mode of this game, and there are even a large number of mods, which is so fun."

Song Jia was a little proud when she heard this. After all, this game was made by her junior brother. I heard that it took another week to make it.

What amazed Song Jia the most was Xu Xuan’s advertising planning.

After Vivian took over, she directly posted advertisements on major game websites. On the first day, there were only seven big words [Reform of Sandbox Games]!

However, the next day there were a few big words【A game you have never played before】

Day Three [This game allows people to experience the pleasure of the God of Creation]

The mysterious advertisement attracted a large number of sandbox game enthusiasts, and even some online game enthusiasts were attracted.

This advertisement is very interesting. How about experiencing the pleasure of the God of Creation?

So for three consecutive days, all major game websites were attracted by these advertisements, and this marketing plan was also praised by major game companies.

In this time and space, because intellectual copyright is valued infinitely, many advertisements are still in their original state. Mysterious advertisements like Xu Xuan's are rare.

After waiting for a week, the advertisement was revealed - [My world, I decide, my world, I rule! 】

After this advertisement appeared, many people suddenly realized that "Minecraft" had long been available on the gaming platform SW, but few people knew about it.

So after the advertising effect appeared, countless curious players began to buy and download "Minecraft".

Anyway, the sw platform can provide refunds. If it is not fun, just refund it directly.

However, Xu Xuan's plan goes beyond that.

Vivian sent advertisements to many game bloggers as stated in Xu Xuan's planning book, and then followed the survival model designed by Xu Xuan to let the bloggers release many strategy videos and live broadcast content.

So now in the Eagle Kingdom, "Minecraft" is starting to become popular.

There are really too many bright spots to explore in this game, and there are also many players who like redstone commands to develop various redstone functions.

Even today, more than a dozen "Minecraft" modules have appeared, although many of them are planned by Xu Xuan.

But in this heat, it is still very effective.

Then, a new book from the author of "Jurassic Park" hits the market.

Game of Thrones is already showing signs of becoming a hit.

"Jurassic Park" is really too popular, and this time it was published by Nacheng Brothers Publishing House, so whether it is advertising packaging or channel promotion, it is much better than Vivian.

Therefore, book fans were very curious when they saw a pixel square on the cover with words like "qiaosu recommendation" written on it.

Then they discovered that the game that was already very popular on the Internet was "Minecraft".

Due to the two-way publicity, the download volume of "Minecraft" skyrocketed. Excluding the number of downloads excluding refunds, the download volume of "Minecraft" directly exceeded one million within ten days after it was released on SW.

What is this concept?

Xu Xuan's price is US$9.9, and one million downloads equals US$1000 million in revenue. Excluding the platform's deductions and taxes, Xu Xuan earned more than US$200 million using "Minecraft" in ten days.

(Don’t doubt this share ratio. In reality, the income of game developers may be lower than this ratio. One-third is good, just like us hardworking code workers~/cry...← .←)

On July 31st, Xu Xuan received July's share, which was equivalent to fifteen million yuan in Chinese currency.

When Xu Xuan directly handed over 100 million to Wang Di, the bearded man's eyes widened: "Games are so profitable?"

Xu Xuan smiled and nodded.

Wang Di walked a few steps, then looked back at Xu Xuan: "How about we play a game?"

Xu Xuan had a black line on his head and left the company directly, ignoring the bearded man.

Games certainly make money, but only under the current circumstances, it is the entertainment companies that really make money.

It seems that a song does not make much money, but the potential explosive power is too strong, so what future does a game company have? Game companies are just a way to make quick money.

The entertainment company is Xu Xuan's heart and soul. Only when a movie can make hundreds of millions will it be called making money.

"Minecraft" is a big hit in Eagle Country, and at the same time, some news is slowly spreading in China.

After all, whether a game is fun or not, you can see the ratings and downloads on the sw international version. Therefore, at this time, different voices have begun to appear in the domestic gaming industry.

At this time, Xu Xuan had already taken the stupid goose Xu Si to the Kyoto headquarters of the Hongmeng system.

But here in Microsoft China, it's a different situation.

Shen Huakun was already looking anxiously at the email on his computer. It was about the popularity of "Minecraft" in Eagle Country, but he had not seen the release of this game in China.

Although it was just a simple inquiry, Shen Huakun felt vaguely that things were not that simple.

Of course things are not that simple.

It's strange that Xu Xuan is willing to swallow this breath. Xu Xuan has never been merciless when he was slapped in the face.