The richest man: I really don’t want to make money.
Chapter 579 Time is the best weapon
Chen Mo's chest heaved. If this solved the cannery's reputation problem, the trouble would be huge.
When he took over this cannery, the most important thing was the reputation of the cannery. Only by maintaining the reputation could he be guaranteed to lose money!
If the reputation problem is solved, who knows whether it will be profitable in the future!
no,
The problem of reputation must not be solved.
Chen Mo thought for a while, then raised his head and looked at Meng Xiuhong.
“I think it’s inappropriate to use publicity to solve the issue of reputation.”
"Mr. Chen, why is this?"
Meng Xiuhong had a puzzled look on her face. She thought about the publicity issue for a long time and finally chose a more reliable method.
Chen Mo tapped his fingers on the table and his expression became serious.
"First, the reputation of Zhenhao Can has been seriously damaged. Looking at the videos forwarded on the Internet, in the case of many food safety problems, Zhenhao Can exposed such videos will give customers the first impression. It’s just that there’s something wrong with this really good can and you can’t eat it.”
"And at this time of crisis, if you release a video to promote the improvement of a really good canning workshop, what will the customers who see it think?"
“Do you think their first thought when they saw the videos of those renovated workshops was that the cans produced by really good cans had no problems?”
Meng Xiuhong's eyes were filled with thoughts, but before she could figure it out, Mr. Chen continued to speak.
"No, that's impossible. His first thought was that there couldn't be any problems with Really Good Cans. The most common thought might be that Really Good Cans had to renovate its workshop in order to retain its reputation. Otherwise, It’s just, really good canned propaganda, or some other negative thoughts.”
"All of these thoughts have one thing in common, that is, the quality of really good cans is questionable and they cannot be purchased."
"Once suspicion arises, then the crime has been established. The collapse of trust cannot be solved by a video."
"So you said that using video promotion to solve the problem of reputation is of no use. On the contrary, it may amplify the negative impact of really good cans."
"......"
Chen Mo picked up the water glass on the side and took a slow sip.
Meng Xiuhong's expression became ashamed after listening to Mr. Chen's words.
What Mr. Chen said is really very reasonable, especially the sentence "Once suspicion arises, the crime has been established." This sentence is really very reasonable, and it is also rich in certain philosophy.
As expected of Mr. Chen, as the president of the group, he saw something different.
Wondering in his heart, he looked up at Chen Mo.
"Then Mr. Chen, how can we solve the reputation problem if we don't publicize it?"
"Solve it, why solve it?"
Chen Mo glanced at Meng Xiuhong indifferently.
"Not solved?"
Meng Xiuhong also became confused.
"Yes, just don't solve it. Now the reputation of really good cans has been damaged. No matter what you do, it will be useless. The best way is to do nothing."
"And time is the best weapon, it will make people forget slowly."
Chen Mo's mouth curved slightly, and he wanted to solve the problem of reputation, but there was no way.
Time is the best weapon!
Meng Xiuhong murmured softly, not understanding what Mr. Chen meant. Letting time forget didn't mean doing nothing.
"There is also the issue of price. Discounts are definitely not possible. I think the materials we use in the workshop now, although not very bad, are just qualified products. From now on, all the raw materials for making cans will be Use the best, fresh fruits and meat.”
"Mr. Chen, if all the fruits and meat are fresh, the cost will be much higher. According to the current selling price of Zhenhao canned food, we won't make much profit."
Meng Xiuhong hurriedly said, "Zhenhao cans are not a big brand at the moment. They were accepted by customers in the past simply because the price was cheaper than those big brand cans."
If they want to make more money if they are cheaper, they need to save on raw materials.
But now that the consumption of raw materials has increased, if prices remain unchanged, profits will definitely be greatly reduced.
"How come there is no profit? We use the best raw materials, so why not increase the price? You can increase it by 50% based on the current price of popular brand cans."
Chen Mo smiled, he had already planned this decision.
Improving the quality of raw materials will further increase the consumption of funds. And if the price increases, even if there is no reputation problem, sales will definitely decrease.
After all, Zhenhao Can is just a niche brand and has not even been sold nationwide. The reason for its good sales before was entirely due to the price war.
At this time, the price suddenly increased to 5% higher than the price of popular brand cans.
Will anyone still buy it?
Reputation issues, plus price increases, double insurance.
He didn't believe that in this case, really good cans could still be sold.
"Are there any other questions? If not, let's deal with them. When the next budget report is ready, just send the documents directly. There is no need to send them in person."
Chen Mo saw Meng Xiuhong's thoughtful expression and spoke quickly.
"Okay, Mr. Chen!"
Meng Xiuhong nodded in confusion. Although she didn't understand Mr. Chen's actions, there must be some deep meaning.
Otherwise, how could he say such philosophical words?
Once suspicion arises, the crime has been established.
This sentence really makes sense!
There is also the matter of price. If the price is really raised that much, will customers really accept it? The sales volume was good before, entirely because of the price advantage. Now that the price advantage is gone, can cans still be sold? .
Chen Mo nodded slightly when he saw this. Meng Xiuhong was quite obedient, and then he called Shen Rou over.
"Mr. Chen, what are your orders?"
Shen Rou came closer, first smiled at Meng Xiuhong, and then all her eyes fell on Mr. Chen.
"Take Manager Meng to get the elevator card of the group company."
Chen Mo spoke softly.
Now that the transfer procedures of the cannery have been completed, Zhenhao Cannery is already a company under the Tomorrow Group. As the person in charge of Zhenhao Cannery, Meng Xiuhong naturally has to assume the position of manager.
"Okay, Mr. Chen."
Shen Rou nodded and turned to look at Meng Xiuhong.
"Manager Meng, please come with me."
After saying that, he turned around and walked out of the office.
Upon seeing this, Meng Xiuhong greeted Mr. Chen and hurriedly followed.
"Thank you, Assistant Shen, for taking care of me these two days."
Coming outside the office, Meng Xiuhong said politely.
This Shen Rou is Mr. Chen's full-time assistant. Even though she is now the manager of a company under the Tomorrow Group, she still has to be polite to the president's full-time assistant.
"Mr. Meng, you're too polite. I do everything according to Mr. Chen's wishes. How can I take care of you?"
Shen Rou's expression was serious. She had always acted according to Mr. Chen's arrangements. The same was true for Meng Xiuhong, and she had never taken any care of her.
Seeing Shen Rou's serious expression, Meng Xiuhong knew that she had said the wrong thing and hurriedly smiled.
"Assistant Shen misunderstood, I didn't mean anything else."
"It doesn't matter. I will add you to a manager group later. There are managers from companies under the Tomorrow Group. You can get to know them."
Shen Rou waved her hand indifferently and then looked at the time.
"Oh! It's almost 12 noon. After I get the elevator card later, I'll take you to the cafeteria tomorrow for lunch. I can just introduce you to a manager who is already a veteran of the company. If Mr. Chen's arrangements are If you don’t understand anything, you can go to him and ask for advice.”
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