I am Li Shen and Li Shimin, the free kings of the Tang Dynasty

February 15th is a good day for traveling, visiting, moving, and opening a business.

A luxurious shop next to Dongshi Boutique Pavilion opened grandly today, and the streets were lined with red flags.

The gongs and drums were blaring, firecrackers were blaring, red flags were fluttering, and there were huge crowds.

All the shops in the whole street hung this banner: Warm congratulations on the grand opening of Prince Ji's Tang Yi Fang.

Not only the shops, but also a banner was hung dozens of meters above the entire street. Some Tang Yi Fang had a grand opening, and some were offering a 80% discount for opening today.

Various, dazzling.

A stage was set up in front of Tang Yifang, and the performers were women from heaven and earth. They were already versatile, and this kind of performance was nothing at all.

There is a sea of ​​flowers on both sides of the shop, with various particles written on them.

For example, Princess Changle wished that Tangyifang’s business would be prosperous, and Linchuan wished the princess good luck in opening her business.

Eighty percent of the princesses and princes in Chang'an City sent flower baskets, including King Li Tai of Wei and King Li Zhi of Jin.

The one at the top turned out to be Prince Li Chengqian.

Originally, Li Shen wanted his father to participate, but his father didn't have the face.

In the Tang Dynasty, there was no custom of giving flowers at business openings. This was something Li Shen thought of long ago.

It was still a bit cold in Chang'an in mid-February, and there were no flowers anywhere.

These words were brought over by Li Shen from Lingnan.

Before the opening, I sent someone to inform all the brothers and sisters that my Tang Yi Fang was about to open. Would you like to send some flowers or something to celebrate?

Of course, you don’t have to pay for the flowers. I pay for them myself, which is considered a piece of your heart.

This thick-skinned guy has said this, who can refuse?

We knew clearly that this guy wanted to take advantage of everyone, but no one was as shameless as this guy, so they could only nod in agreement.

So there were so many scenes of princes and nobles presenting flowers to celebrate. Not only them, but also many shops also sent flowers.

But without exception, they are all the property of Prince Ji's Mansion.

Even the always-sophisticated Wang Hongfu felt embarrassed and there was no point in giving him a congratulatory gift.

But Li Shen is thick-skinned. As long as I am not embarrassed, others will be embarrassed.

"Now, I would like to invite His Royal Highness Prince Ji to deliver a message of congratulations." Wang Hongfu stood on the high platform and shouted to the crowd below.

Li Shen walked onto the stage from the side, holding a tin trumpet in his hand.

"Hey, hey," Li Shen also tried the wheat out of habit.

"First of all, on behalf of Tang Yi Fang and the thousands of women in the garment workshops affiliated to Tang Yi Fang, I would like to express my sincere gratitude to all of you for attending."

"Whoa"

The crowd began to applaud, from a few dozen people at first to hundreds of people following suit.

"Welcome all wealthy businessmen, officials, and nobles to support Tang Yifang.

Clothes are something that everyone needs. For food, clothing, housing, and transportation, clothes come first, which shows the importance of clothes.

Why do you wear clothes?

Some say it's to keep out the cold, some say it's to cover up shame, and some say it's for beauty.

Since ancient times, our ancestors have been consuming hair and drinking blood. At that time, our ancestors were not yet civilized.

But by then they had already made clothes from animal skins, leaves, and wild grass to cover themselves.

In addition to keeping out the cold, this shows that they have a sense of shame, which is the original virtue.

As time goes by, the ancestors gradually began to understand benevolence, justice, etiquette, wisdom and trust, and clothes are etiquette. It has truly transformed from keeping out the cold to covering up shame.

Since the beginning of the First Emperor, clothes are no longer limited to covering up shame, but more about beauty. Men wear heroic clothes, and women wear feminine clothes.

Every dynasty is changing, and the changes are becoming more and more pleasing to the eye.

But..." Li Shen spoke louder, paused and glanced at the people in the audience.

"It's different now. Clothes are not only integrated into etiquette, but also a means of distinguishing between superior and inferior.

Just like the officials of the imperial court set the colors according to their grades, just like the women of the imperial court should dress according to their grades.

As a businessman, especially a wealthy businessman, how can you show your identity and wealth?

You dare not wear anything, you are afraid that the style will be punished like the nobles, and you are afraid that the color will be punished like the court dress.

Even if you eat a piece of meat, you have to hide under the covers for fear of being seen.

But today I tell you, you don’t have to be afraid of anything. Tang Yifang can satisfy you with all the dignity you want.

Tang Yifang is the choice of wealthy people. It can make you different and make others look at you with admiration.

As long as the clothes sold by our Tang Yi Fang will never go beyond the rules of etiquette.

I can guarantee this.

As the saying goes, people rely on clothing, and Buddha relies on gold clothing. This clothing is now a symbol of status and strength.

Like your opponents, your partners show whether you are strong or not.

Etiquette is timeless. Don't let others talk about it. If you don't care about others, why bother wearing silkworms? "

Quiet, extremely quiet, hundreds of people in the audience were shocked by Li Shen's passionate speech. They did not expect that a piece of clothing would be so important to His Highness Prince Ji.

Most of the people in the audience were businessmen. In recent years, they had made a lot of money under the guidance of Prince Ji's Mansion.

There are countless wealthy businessmen with more than 100,000 yuan, and there are many rich businessmen with 100,000 yuan or more than 1 million yuan.

King Ji's words touched their hearts. Who didn't want to have good food and clothing, and who didn't want to live a good life.

But they are of low status, even if they are rich, they are not allowed to take imperial examinations or engage in politics. Even the color of their clothes is required.

They only dare to eat better and buy more gold and silver jewelry, pearls and agate.

Even the size of the residences they lived in were regulated by the imperial court.

King Ji actually took the initiative to solve their problems, how could they not be excited and grateful.

"Pat, pat, pat."

"Whoosh."

"it is good."

"Okay, His Highness King Ji said it well."

As some people applauded, hundreds of people below also became excited.

Li Shen stood on the high platform, watching the scene below being under his control and couldn't help but nodded secretly.

Li Shen knows the mentality of the nouveau riche best. When a person suddenly has money, he will instantly expand.

I want to buy a lot of things I have dreamed of.

"Your Highness Prince Ji, can one piece of clothing show wealth? What we are wearing now is also silk and satin."

Suddenly someone in the crowd asked loudly.

"That's a good question. Of course, an ordinary piece of clothing cannot reflect your wealth.

As the person just said, everyone is rich, who doesn't have ten or eight sets of silk and satin?

The clothes worn by the maids in the king's inner palace are all silk brocade and cloud gauze, and to put it bluntly, they are more luxurious than what you are wearing.

But what can be done? They are still maids, which does not reflect their wealth. "

Li Shen answered towards the area where the question was asked.

"Then how can His Highness Prince Ji do it?" someone asked again.

"Haha, we are all businessmen, and we should all know that rare things are more valuable." Li Shen smiled and was about to open his mouth to continue, when someone immediately asked.

"Why is rare the most valuable?"

What the hell!