I am Li Shen and Li Shimin, the free kings of the Tang Dynasty

Although Li Shen was not a financial tycoon in his previous life, he had been in business for many years and had also learned some training-related things.

During training, the instructor often tells us some classic cases from around the world.

There are such cases, and they were done by foreign countries targeting Chinese products.

This method is called product positioning.

A certain Western organization has united to position our Eastern export products as resisting commodities. They set the benchmark and continue to brainwash the public through experts, scholars, media, and the Internet.

After being brainwashed for a long time, the consumer public will gradually accept it in their hearts.

The most frightening thing about this subtle influence is that consumers themselves don’t realize they are being influenced.

After a long time, they will influence others themselves.

This is the method Li Shen used, and it is the worst and most unethical method of product positioning.

In fact, the simple understanding is cognition. If 80% of the world's population says that one plus one equals three, then within ten years, one plus one equals three for the entire world.

This method was used by Li Shen for the first time in Tang Dynasty. He used to only position his own products.

Because Ji Wangfu’s products are unique and have no competitors.

Things are different now. The Arab Empire has begun to influence the Tang Dynasty. They are harvesting the wealth of the Tang Dynasty.

In Li Shen's words, it means earning a large amount of foreign exchange.

This was something Li Shen could not tolerate. He was the only one who could reap the cake of the Tang Dynasty. The business world was like a battlefield, and there was no need to care about benevolence, righteousness, and morality.

Whoever can grab it owns it.

"Your Majesty, I have made note of everything. Do you have any other plans?"

Wang Hongfu put down the pen in his hand and looked at Li Shen and asked.

“The blanket shouldn’t be a problem, as underneath are their gold and silver ornaments and jewellery.

I will start buying their gold and silver jewelry tomorrow. I will take as many as they have. Just like the blankets, I will lower the price bit by bit.

Just say it was prepared for the servants in Prince Ji’s mansion.

There are hundreds of servants in Prince Ji's mansion, and under it there are also fiefs and craftsmen in the workshops, which together number tens of thousands of people.

We can give it as a reward to craftsmen who perform well, and give them fiefs.

Gold and silver are not worth much, it’s just that the finished products are more expensive.”

Li Shen still adopted the same method, simple and crude.

"My Lord, what about their gems and jade?"

Wang Hongfu continued to ask.

"There is no way around it. Their gems are indeed commodities, and the prices are indeed a bit more expensive.

The same is true for jade artifacts.

Both of these things are a competition of quality. As long as our gems, jade and pearls are better than theirs, they will naturally not be able to beat us.

Inform those jewelry merchants that as long as the quality of gemstones, pearls and jade is better than those in Western Regions, their prices will be higher than those in Western Regions.

It’s also an opportunity for them to make money.”

Li Shen is not a reckless person. Since the quality of other people's gems, jewelry and jade is better than yours, you can't go against your conscience and say that theirs is not good.

There are many experts in this field. If the news gets out, it will be bad for the reputation of Prince Ji’s Mansion in the business world.

“Your Majesty, such a large-scale acquisition will probably cost a lot of money.

Although the palace has some money now, the New Year's Eve is still a few months away and the required money has not been raised yet.

We are afraid we cannot afford such a huge expense.”

Wang Hongfu calculated the method obtained by Ji Wang and it seemed to be very expensive.

If the road had not been built, this would not be a big deal for Prince Ji’s Mansion.

But now is the time to use the money, and Prince Ji has started to spend money wastefully again, which makes him, the one who makes money, very worried.

“Purchasing is only one aspect. The key is publicity. Let our people spread the word among merchants. Then the price offered by the purchasing merchants will not be too high.

Let people start from the market and spread it little by little.

And Xuan Ce, you ask the newspaper to write an article about my luxurious and extravagant life, with the focus on the blankets and gold and silver ornaments from the Western Regions.

In Prince Ji's mansion, it's only fit for the lower class, so it doesn't matter if it's a little exaggerated.

Print more and send them nationwide.

I want all the people in the Tang Dynasty to know about this."

Newspapers have now entered thousands of households, and at the price of one cent per copy, even ordinary people can afford it.

The family had once tried to publish a newspaper, but was unsuccessful.

One reason is that it costs too much and takes too long.

The other thing is that group of playboys came to cause trouble, taking turns in twos and threes.

The aristocratic families had impeached in the court, but it had little effect. These few were punished, but there were others as well.

The result was that the family finally admitted that they were unlucky and closed the workshop.

Now the public opinion of the Tang Dynasty is in the hands of Li Shen.

He wants everyone in the world to know that one thing is actually very simple.

“Oh, and there are spices. We have an island of spices, and the annual output is quite astonishing.

If they can sell us, why can’t they sell us?”

"Your Majesty, do you mean to take the spices to sell in the Arab world?"

Wang Hongfu asked uncertainly.

“Are you mentally ill? The Arab Empire produces all kinds of spices, and we sell them there, although our sales volume does not exceed the planting cost.

But manual picking and transportation are part of the cost.

Wouldn’t we lose money wherever we sell it? ”

Li Shen rolled his eyes. How come Wang Hongfu didn't learn anything from him?

"Then what the prince means is..."

Wang Hongfu asked.

“Take the route of the Arabs and sell spices to all the countries along the way at a lower price than they do.

We will do this whether by sea or by land.

Cut off their source of spice income.”

"What about the Tang Dynasty?"

Wang Xuance was concerned about the problems of the Tang Dynasty.

"Of course, the Tang Dynasty will do the same, and the price is lower than that of the Tang Dynasty.

They also subjugated us and persecuted them.

This king has received news that the growth of spices in Lingnan Road is going well.

The Agricultural College is planning to continue experimenting with planting in other places.

If spices can be grown in the future, they will become common in the Tang Dynasty and ordinary people will be able to eat them.

This is also my wish, to ensure that the people of the Tang Dynasty can eat well."

"Your Majesty is kind and caring about the people. He is truly a blessing to the Tang Dynasty."

Wang Hongfu immediately flattered him without any hesitation.

In fact, Li Shen is not really a saint, but he is still willing to do things within his ability to change people's livelihood.

Let the people not only have enough to eat, but also eat well. The prices of salt, spices, and meat will all be lowered and given back to you all.

In Li Shen's view, this is the most basic guarantee of life for the people. As long as the people can eat well, the Tang Dynasty can continue for several more generations.

When people are hungry, they can do anything.

"Alright, what do you mean by caring about the people? Is this something that I can have?"