Blue Light International’s crisis response strategy is very clear.
It is clearly written in the plan.
Zheng Yiping read the manuscript brought by Pan Ying several times, and finally took a deep breath.
Pan Ying picked a grape from the table and put it into his mouth, smiling and saying, "We are the ones who formulate the strategy, but the specific implementation is up to your company."
"If your company follows the script we provided, I can guarantee that in the current environment, not only will your company be able to maintain its reputation, but it will also be able to make a lot of money from marketing!"
Zheng Yiping did not doubt the credibility of Pan Ying's words.
He had read the plan and could describe it as simple and crude.
To sum up, our efforts mainly focus on two aspects.
The first is to vilify the villagers of Tuanjie New Village as much as possible, and the second is to greatly enhance the corporate image of Aurora Wealth.
To create a sharp contrast.
We must make public opinion one-sided from the very beginning.
Anyone who speaks the truth must be killed.
This way of playing is not original in the long history of China.
For the people who have developed a certain immunity and whose eyes have gradually become sharper after more than a decade, it is no longer new.
But in the initial era of the Internet economy boom, this kind of operation was still very constructive.
Even in the following decades, this public relations technique, whether used in crisis management or brand marketing, has been based on this.
They have also come up with more tricks and endless routines that permeate every corner of the Internet economy, making it difficult to guard against.
In a sense, the fundamental reason for this objective phenomenon is the direct monopoly of some capital over the right to speak.
Zheng Yiping was very happy to hear the words "making a lot of money".
But he always maintained his rationality and refused to follow blindly.
"Mr. Pan's words are a bit absolute!"
Zheng Yiping put down the manuscript in his hand, took out the cigar again, but did not light it and just put it in his mouth.
His eyes were deep and dark as he looked at Pan Ying.
"I know you are experienced and confident, but don't forget that Napoleon won dozens of battles, but still suffered a Waterloo!"
Pan Ying did not refute directly, but pushed the gold-rimmed glasses on his nose.
He said in a calm tone: "General Zheng, you have to understand that what the people want to see and hear is not decided by them."
"The people's intelligence is very low. People like us can completely control their brains."
“Intellectual stratification is the basis of all stratification.”
"Boss Zheng, even if you use Napoleon to question me, you cannot ignore this objective fact."
Zheng Yiping deeply agrees with the other party's view of "intellectual stratification".
Intelligence (i.e. wisdom) needs to be constantly strengthened, and the way to strengthen it is through continuous learning.
But a large number of people do not have the conditions for continuous learning.
The junior high school entrance exam will eliminate 50% of the candidates, while the college entrance exam will eliminate another 50%.
After entering society and joining a company, just survival takes up a lot of your time, so how can you have the time to study?
Besides, even if you want to persist, the company will use 996 and 007 to force you to give up.
Because intelligence stratification is the basis of all stratification.
Now that people are enlightened, where can the superstructure find people who are willing to work like slaves?
The truth is this.
Zheng Yiping also agreed with this statement, but there was always a sense of uneasiness in his heart.
But he didn't know where the source of his uneasiness came from.
He always felt that there was a pair of eyes observing him coldly, seeing through him like a fire.
"okay!"
"Your plan is good. I will arrange personnel to follow the strategy you provided."
"However, Mr. Pan, as a consultant, you have to stay here in case of emergency."
"Don't worry, I will never treat you badly with food and drink."
Pan Ying didn't care about being taken hostage. He crossed his arms over his chest, looking quite confident, with a gleam on his high-end lenses.
"Then I'll have to trouble Mr. Zheng to entertain you!"
-
Ji Lengming met Professor Lu in the parking lot downstairs of the hotel.
The old man was dressed casually as always, wearing sunglasses, a colorful shirt, his lean calves showing under his beach pants, and a pair of gray leather sandals on his feet.
It looks very refreshing at first glance.
After a brief greeting, Ji Lengming took the old professor to the restaurant on the third floor of the hotel.
While waiting for the elevator, Professor Lu took the initiative to mention the reason why he disappeared in the past few days.
"I went to a neighboring province for a meeting and took part in the ignition hot test ceremony of a 120-ton liquid oxygen-kerosene engine."
Although Professor Lu never mentioned his identity, Ji Lengming always knew that the old professor had an extraordinary status.
But at this moment, he seemed to be revealing his information actively.
The '120-ton liquid oxygen-kerosene engine ignition hot test' is a very important experiment in the aerospace field. It is related to the progress of many aerospace projects such as national rockets, manned spaceflight, and lunar exploration.
After making the connection, it is not difficult to guess that Professor Lu’s true identity should be a core leader in the country’s aerospace field. His identity is kept secret and although he has retired, his influence remains.
Ji Lengming didn't ask any further questions, his expression was as dull as boiled water.
"Oh!"
Then it was gone.
Professor Lu waited and waited, waiting for the words after "oh", but nothing came.
I couldn't help but stamp my feet.
"You just say 'oh'? That's it?"
Ji Lengming put on an innocent face: "What else?"
Professor Lu suddenly became indignant: "Just now on the phone, you said you missed me, but now that you're seeing me in person, you don't take me seriously anymore, right?"
"You young man, how can you be so fickle!"
Ji Lengming: "..."
He could only ask reluctantly: "Then...did the hot test go well?"
Professor Lu turned around with a vigorous look on his face: "Want to know? I won't tell you!"
Ji Lengming's defense was broken for a moment.
How come he is such a serious guy, always meeting weird guys!
The elevator door opens.
An old man and a young man went in one after the other.
Professor Lu simply spoke frankly.
"Xiao Ji, I know you have something to ask of me. You should behave like a beggar when asking for help, understand?"
"You can't say one thing on the phone and another in person, understand?"
Ji Lengming watched the floor numbers jump continuously.
Qingpiaopiao said: "Professor, didn't you say that you like the rebelliousness of the younger generation?"
"Am I not aloof and arrogant enough?"
"Or do you have a fickle taste?"
Professor Lu, who was caught off guard, said: "......"
Ji Lengming was not the kind of person who would take advantage of others and so when he saw that the old professor was about to lose his temper, he quickly changed the subject.
"However, Senior, you are indeed very perceptive. You can tell at a glance that I have something to ask of you!"
"This kind of eyesight is truly rare and magical in this world!"
With a ding, the elevator door opened.
The two walked out side by side.
Professor Lu knew that the boy next to him was deliberately flattering him.
He ignored Ji Lengming and fixed his eyes on Wen Wan who was stirring the soup bowl with a spoon not far away.
"Good boy, you're actually with your girlfriend, deliberately letting me be a light bulb, right?"
Ji Lengming curled his lips: "If you don't want to, then..."
Professor Lu immediately interrupted: "Who said I don't want to? I love being with young people the most!"
"I especially love to break up couples in love!"
After saying this, the old man left Ji Lengming and walked quickly to Wen Wan's desk and sat down opposite her.
Wen Wan was eating mung bean and lily soup happily.
She had no appetite before and sat by the window looking at the sky out of boredom.
Suddenly, the hotel manager brought her a bowl of soup and said it was ordered by Mr. Ji.
At that moment, Wen Wan was in such a good mood that she had such a big appetite that she could swallow a cow.
Seeing that there was another person in front of her, Wen Wan was about to remind him that "this position is already occupied", but when she looked closely, she found that this old man was someone she knew.
Her eyes suddenly lit up.
"Professor Lu?"
"Oh, I haven't seen you for a few days. You look a lot younger now. I almost didn't recognize you!"
The humiliation that Senior Lu suffered at the hands of Ji Lengming was instantly dispelled by just two gentle words.
"Hahaha, girl, you are really good at talking!"
"Humph, he's nothing like that brat named Ji, who seems to have a big mouth but only speaks nonsense!"
Wen Wan pulled the corner of her mouth fiercely.
She never questioned her family's obvious lethality.
"Professor, would you like to try the mung bean and lily soup here? It's delicious. You've come from afar, so we should treat you well!"
"Besides, when we had dinner together last time, you and I really hit it off right away. If it weren't for the time constraints, I would really like to chat with you more!"
"How about you, Senior, do me a favor and sit here for a while?"
Professor Lu and Wen Wan got along very comfortably. He didn't hesitate to ask the restaurant for the menu.
Ji Lengming brought a chair from somewhere else.
He heard Wen Wan's words and understood her intention.
She wanted to help him keep Professor Lu.
Three people sat around the table and communicated with each other.
When the atmosphere is almost set.
Ji Lengming finally got to the point.
"Senior, I really want you to do me a favor."
Professor Lu was so happy because of Wen Wan that the smile on his face never faded.
"Yeah, for Wanwan's sake, you say it!"
Ji Lengming: "I know you are not ordinary and have a certain influence in the capital."
"So, I want to use your connections to contact the person in charge of CCTV!"
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