Entertainment: The strongest financial sponsor, one is popular and the other is popular

The first-run broadcast rights of "A Thousand Bones of Flowers" were acquired by Mango TV at a high price, while the online broadcast rights were purchased by Kiwi.

In recent years, Mango TV has been keen on youth idol dramas, fairy tale dramas and other TV dramas targeting young audiences. In fact, in the early years, Mango TV bought some serious dramas with serious themes.

"Da Ming 1566" was originally a TV series shot for China Television, but it was picked up by Mango Channel, so Mango Channel bought the exclusive broadcast rights for five years and specially arranged to broadcast it in prime time.

However, this well-produced historical drama, which they had high hopes for, had a first-run ratings of only 0.5%, less than half of Mango Channel's usual ratings, and ended dismally.

Since then, Mango TV seems to have figured it out.

No longer engage in dramas with serious themes, and instead focus on youth idol dramas, bloody ethics dramas, youth fairy tale dramas, etc. that are more popular with young audiences.

really.

These light-hearted, mindless dramas are very popular, which makes Mango Channel become more and more determined on this road.

This time, they were cautiously optimistic about the TV series "A Thousand Bones of Flowers" purchased from Fengyun Entertainment.

After all, this is a drama with a female protagonist, and the female protagonist is a newcomer who has just starred in a street-breaking movie.

Therefore, it is not scheduled to be broadcast in prime time, but is scheduled to be broadcast weekly. It will be broadcast at [-] o'clock every weekend night, and it will be broadcast two days a week.

Thanks to the effective publicity and the quick script, Zhao Xiaogu, who plays the heroine, is cute and cute, and inadvertently created a classic scene, which also attracted many viewers.

Therefore, the launch of "Flower Thousand Bones" has also attracted a lot of attention.

The ten o'clock slot is actually far inferior to the eight o'clock slot, because it's already twelve o'clock after watching both episodes, and only some young people who like to stay up late will wait to watch it.

But now with the rapid development of mobile phones, fewer and fewer young people will stay in front of the TV.

Eleven at night.

The first episode of "A Thousand Bones of Flowers" has finished playing, and the director responsible for introducing this TV series has also finished washing and is getting ready to go to bed.

But at this time.

The cell phone rang. The director picked it up and looked at it, frowning slightly.

Because it was a call from a staff member.

Although he was a little unhappy, the director still answered the phone. As soon as the call came through, the excited voices of the staff came:

"It exploded! It exploded!"

The director was a little confused, frowned and asked, "What happened?"

""Flower Thousand Bones" exploded! Big explosion!"

The director was stunned and said hurriedly: "I'll go over right now!"

After hanging up the phone, the director changed clothes without stopping.

A hit TV series means something, it means profit, and the staff member who was just in charge of data monitoring was so excited that he shouted "big bang" one after another.

This is very abnormal.

Because their Mango Channel has not never had popular dramas, and there are quite a few.

It seems the situation is unusual...

When the director came to the data monitoring room, he was surprised to find that the deputy director in charge and several senior executives from the station were already here.

At this time, they were all staring at the data screen, and no one noticed his arrival at all.

The data analyst said excitedly: "It broke 3, and the second episode broke 3!"

The deputy director also felt a little incredible and said: "If I remember correctly, the ratings of weekly dramas have not exceeded 2, right?"

"Not bad!"

The analyst couldn't hide his excitement and said: "In the past ten years, even in prime time, there are only a handful of people who have broken 3, let alone weekly dramas. Now that the second episode has achieved this data, it is simply a miracle!"

"And you see, the data is still rising. You must know that it is already past [-] o'clock, and the number of people following the show is still increasing. I can only say that it has taken off!"

When the deputy director heard this, he nodded with great satisfaction, suddenly thought of something, and asked, "Where is Director Wang?"

"Here...I'm here!"

Director Wang, who had been ignored, quickly stepped forward.

The deputy director looked at Director Wang, patted the latter's shoulder with a smile, and said: "Director Wang, great job!"

"Thank you Director!"

Director Wang was very happy and straightened his back. When he won "A Thousand Bones" at a high price, there was still a lot of criticism on the stage, but now he is really proud.

The deputy director asked: "What about Internet copyright?"

Director Wang said regretfully: "The Internet copyright has been bought by Kiwi. They are almost betting on it. They are bound to win. There is no other way."

The deputy director nodded and sighed softly: "It's a pity that the Internet copyright has not been obtained..."

the other side.

There is no doubt that the kiwi fruit shop is busier than the mango shop...

……

That night, many people were sleepless.

Among them is Zhao Xiaoying, whose mobile phone has been blasted.

Relatives and friends, even her childhood friends and classmates who hadn’t contacted her in many years, either called her or sent her messages, but they couldn’t answer the call.

My parents also called.

My mother even burst into tears, and my father choked up at one point.

They know that it has been very difficult for Zhao Xiaoying these years.

But there was nothing they could do.

They kept telling her that a drop of kindness should be repaid by a spring. Jiang Feng's kindness to her should not be forgotten no matter what, even if he was a cow or a horse, he had to repay it.

Zhao Xiaoying also cried and nodded.

The feeling of becoming famous is so wonderful and yet so unreal, just like a dream.

When "Hello, Mr. Tree" was released on the market, she suffered more than anyone else. It was Jiang Feng who comforted her, saying that the next drama would definitely be a hit.

Now it has come.

It came so unexpectedly and so violently.

Almost overnight, her name spread all over the country with the role of Hua Qiangu.

What she doesn't know yet is that this is just the beginning...