Mobile phones are connected to the future, so why not go bankrupt?

Li Wei guessed that the Lu's Soy Sauce Food Factory was planning to make a loss in the initial publicity in order to create a wave of popularity.

Such publicity is a big deal that even Shengjing Company, where Li Wei works, would not have the courage to do once.

But this unknown company was so bold that Li Wei couldn't help but admire its vision.

But this is a commercial battlefield, and you can't settle the market just by having a vision.

Compared with the structure and profit, Li Wei is actually more interested in the soy sauce recommended by anchor Sisi.

So he took advantage of the last batch of goods and quickly made his purchases, wanting to try Lu's products in private.

It’s time to decide whether to report this up-and-coming “small” company to the higher-ups at the next regular meeting.

The number of viewers in the live broadcast room has reached nearly one million, and with the distribution of raffles and benefits, the number is still rising.

Li Wei originally thought that with such a large customer base, he would have to wait two or three days before receiving the samples.

Who would have thought that I would receive the order the next morning even though I placed the order today!

Li Wei opened the package, took out a small bottle of soy sauce, and simply wiped it on his mouth.

It is not sweet, not too acidic, and has a clear color.

Maybe it’s because it’s not brewed for a long time, so it’s still a little lacking in freshness.

But the saltiness is also lighter than Shengjing Company’s products.

However, Shengjing Company’s market positioning is at the high-end customer group, with high costs and prices that are much higher than the 99.9 yuan in the live broadcast room.

But the flavors are almost the same, and even the saltiness/sweetness ratio, which is what urban people care about most, is just right.

This could not help but make Li Wei shocked:

It’s over, this time the company has met a real opponent!

Li Wei knew that the sudden emergence of Lu’s Soy Sauce Food Factory would probably deal a heavy blow to Shengjing Company, which had been going smoothly for many years!

I just don’t know whether under such an impact, the two companies will both suffer losses, or one will die and the other will be injured.

When a competitor appears in the market, it is Li Wei’s job to report to his superiors.

But before Shengjing Company paid attention to Li Wei's report, the live broadcast of Lu's Soy Sauce Food Factory had already become popular.

Soy sauce is a very intuitive and subjective product, and home-cooked dishes tend to have the same taste for years.

But just by changing a bottle of soy sauce, just this one seasoning, can cause a change in the freshness of the taste.

This effect is easier for diners to accept than overwhelming advertising.

In less than a week, fans who had eaten the soy sauce flocked into the live broadcast room.

It took only seven days from the initial lack of sales to the current hot sales.

Except for a few die-hard fans who were urging the host to continue singing and dancing, everyone else was urging the host to hurry up and draw the prize:

"The event is still going on, right? Are there any benefits?"

"Let's draw first. I'm waiting for soy sauce at home. Do you have a large package?"

"The small package can only last for a few meals, but I buy the big package as soon as it's on the shelf." "I'm no longer a poor man, now I'm lucky too!"

The popularity of the product was beyond the expectations of several anchors, and even Lu Fan was shocked:

"It's only been two days since the ad was aired, right? The sales in the live broadcast room have increased significantly, all thanks to the anchors.

Even the two anchors with the lowest sales volume sold more than 100 bottles per day.

Such sales volume far exceeded the initial expectations of the people at the soy sauce factory.

I didn’t expect the sales to become so hot so quickly that recruiting workers and expanding the factory seemed imminent.

Lu Fan didn't wait until Jiang Manyue's party to discuss this matter.

Instead, he called his mother and Lu Xi directly:

"Tell my eldest sister and seventh brother to come over quickly. I will take care of my niece's school registration."

My eldest sister is divorced and has a daughter. My little niece is going to move to Nanshan City with her, so she will have to transfer to another school.

Lu Fan had previously asked Sun Yue to help him arrange the school enrollment and household registration for his two children.

This time, my niece's transfer to another school was once again entrusted to Sun Yue.

Mother Lu was naturally happy that all her relatives were doing well and were living a prosperous life.

Thinking about what Lu Fan said about the shortage of people in the factory, she thought about it and called the brothers and sisters in person:

“There is no one I trust with my child, so I feel more at ease with my family.

“It’s not a high-ranking position, but I feel more at ease knowing that there are family members watching over me at the grassroots level.

Harbour City, headquarters of Shengjing Seasoning Food Company.

High-rise office area.

Howard, as the external marketing director, summoned the head of the subordinate sales department.

After the sales manager came over, Howard took out a new soy sauce that had just been launched in major supermarkets and showed it to him:

“I’ve seen the reports from your sales staff before, and I didn’t think much of them.

"But after tasting this soy sauce, I think it will become a strong competitor to the same product under our Shengjing Company."

“It can even be said that this product is designed to target our Shengjing Company.

Howard's words made sales director Zhao Jinshui feel quite uncomfortable.

To be honest, when Li Wei reported this matter at the regular meeting.

Zhao Jinshui was very unhappy.