Return to 2001 to pursue dreams
Chapter 198 Praise for Xia Sisi
In the financial room of Netac, Gao Hongda checked the accounts, for no other reason than to understand how much funds he could mobilize. After leaving [-]% of the research funds, after less than three months of operation after bidding, the current balance of funds is an astonishing more than [-] million. After consultation with Deng Guoshun and others, it was finally decided that no profit dividends would be distributed before the new factory was put into production, and all funds would be used to support the construction of the new factory. As an electronics R&D company, without a factory of its own, it will be limited everywhere. It must have a complete industrial chain to really grow bigger and stronger. At present, no domestic company can provide memory, which is also a market gap. Since someone has sent the production line and technology by mistake, this opportunity cannot be missed.
After preliminary estimates, the funding gap is still not small. So Gao Hongda had another bold idea, which was to raise funds. He still has more than [-] million in savings in his hand, which is what is left after leaving enough development funds for Roland. He does not plan to use it. This is his retreat. Even if the investment fails, he has this money as a cushion, and he feels uncomfortable in his heart. Be practical. Of course, the financing targets are his three brothers.
But he must return to the capital immediately, because Yuan Tao, a photojournalist from his last trip to the west, called and said that the documentary has been reviewed and is being scheduled for release. Now is a good opportunity to invest in sponsorship. Of course, USB flash drives don't need advertising. The supply itself is already in short supply. What needs to be vigorously promoted now is milk tea. According to the plan, Xia Sisi, as the protagonist of the advertisement, should also make her debut.
After hearing Gao Hongda's work arrangements, Xia Sisi and Luo Lan immediately gave up their plans to travel to Hong Kong City. The two girls were very excited. Xia Sisi was excited because she had the opportunity to appear on CCTV, and Roland was excited because their milk tea project was about to take off. Chance.
As for Chen Qiang and Li Ying, they left them completely alone. They can go and have fun wherever they like. This time, the Sino-French cooperation gave them enough commission to spend a few years. No, the two chose to go directly back to their hometown to scare their parents. Gao Hongda could only hope that they would not be kicked out of the house.
He rushed back to the capital as quickly as possible and met with Yuan Tao. He was also very satisfied with Xia Sisi's sweet image. He took them into the studio for an audition that day, and the effect was very satisfactory. Advertising creativity and shooting work must naturally be handed over to advertising companies affiliated with CCTV. This is an unspoken rule.
The advertising company received Yuan Tao's message in advance and had already designed the creative ideas. The creative ideas they gave were quite good. In the lavender plantation, a beautiful woman wearing a gauze ran past. She looked back and smiled sweetly, and then the camera panned. Turn, this girl was just sitting at the bus stop, holding milk tea in her hand, closing her eyes and daydreaming. It turns out that everything just now was a dream scene, accompanied by the advertising slogan: So-and-so milk tea, take you back to sweet dreams.
Gao Hongda felt that this advertising slogan was short and concise, good, and very satisfactory, so he followed it.
The sponsorship fee plus advertising fee for this program is priced at [-] million yuan, which is more or less. If you want to continue advertising on other CCTV programs in the future, the price per year will not be less than [-] million, and You have to rely on auctions to qualify. They are CCTV, which ranks first in the country in ratings. As for prime time, don't worry about it. They have been occupied by large companies for a long time. There once was a soy milk powder company in my hometown that became the king of CCTV's advertising slogan. It only had an eight-character slogan and invested hundreds of millions in advertising every year. But the returns were good. Not much soy milk powder was sold, but the stock price kept rising.
Gao Hongda did not hesitate and immediately decided to invest the money! In addition, a large number of advertising posters must be printed and plastered all over bus stations in major cities.
Not only that, but also to buy a few songs for Xia Sisi to sing, and spend money to be ranked on various music platforms and radio stations. This is not difficult. Gao Hongda is a reborn person. Although he is not a good singer, his memory is priceless. He can clearly remember a few songs that suddenly became popular in this era. He stole them and learned them for a while. Simply play the piano, tune it, and find a professional to write the music, and that's it.
He just went ahead and invested in this advertisement in the name of the milk tea business department, which made Roland feel pain. All the franchise fees during this period were spent.
The work lasted until very late, and the three of them returned to the courtyard in the capital for a night's rest.
I haven't been back for a few days, but the yard is still very clean, and there are a few more pots of flowers. It seems that Zhou Huilan has not been idle these days.
After Xia Sisi entered the house, she searched everywhere, sniffing everywhere like a police dog. Zhou Huilan stopped her and asked, "What are you looking for, you damn girl?"
"Find your adulterer!" Xia Sisi said unceremoniously. Finally, she found the clue, which was a curly hair, on the bedside. She held it with a tissue and handed it to her mother and asked, "Has someone succeeded? This That’s the evidence, right?”
Zhou Huilan's cheeks turned red. She slapped Xia Sisi on the shoulder and cursed with resentment: "You have a knot in your head! Do you believe I will strangle you to death?"
Xia Sisi said reluctantly: "Want to kill someone and silence them? Humph!" After saying that, she ran out and hid behind Gao Hongda, stuck her head out and continued, "You are completely finished!"
Zhou Huilan was so angry that she closed the door and locked it. She shouted inside: "I'm too lazy to talk to you, girl!"
Xia Sisi lay on the crack of the door and shouted: "Mom, we haven't eaten yet! You have a guilty conscience!"
"You're hungry!" Xia's mother answered her unceremoniously.
Well, the cook was angry and had to do it himself. Gao Hongda took out the ingredients from the refrigerator and worked in the kitchen for a while. He simply fried two vegetables and heated up a few leftover steamed buns, and that was it for dinner.
While eating, Roland also noticed something was wrong in the atmosphere, so he didn't ask anything. He quickly finished his meal, threw away his chopsticks, and ran away to find a room to wash up and sleep.
Xia Sisi held the bun and said quietly to Gao Hongda, "Your second brother succeeded!"
Gao Hongda's mouth was wide open. He was stunned for a while before he came back to his senses and asked her: "How did you know?"
"There are condom bags in the room that have not been cleaned up, and there is still that fluff on the pillow." Xia Sisi analyzed.
Gao Hongda asked incoherently: "Then, what do you think about this matter?"
Xia Sisi pointed at her nose and said, "What do I think? Is this important now?" She sighed and continued, "Actually, she is also quite difficult. Forget it, just do whatever you want. Don't give me a younger brother or younger sister. That’s it!”
Gao Hongda suggested: "We should come to this place less often in the future. It's too embarrassing!"
Xia Sisi didn't care at all: "Why are you embarrassed? The one who is embarrassed should be the adulterer and adulteress. From now on, just pretend that you don't know anything."
Gao Hongda sighed silently in his heart: Han Fei, Han Fei, you old pervert, after all, you couldn't control your two ounces of flesh, so you still became my father-in-law. However, it is not a bad thing. With this handle, it will not be a problem to extract the [-] million from him.
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