Back in 2010: I owned 100,000 Bitcoins

The subsequent advertising promotion intensity dropped by two levels, and the direction of advertising has not changed. It is still mainly focused on urban white-collar workers, business people, enterprises and institutions, and the middle and high-income groups.

The main development direction of KouKou is youth-oriented and entertainment-oriented, while YOUXin focuses on adult-oriented and business-oriented.

At the company meeting, Lu Pengfei smiled and said to the company managers sitting below:

“In the future, we should pay attention to the advertisements of Youxin to try our best to export to the masses a sense that Youxin is high-end and classy. We should let them have the subconscious mind that mature people play with Youxin and naive people play with Qiaokou. "

"Boss, is it the same as the current iPhone, giving people the idea that everyone who uses an iPhone is a rich person?"

"Bingo!" He snapped his fingers with a smile and said, "You're right, that's the effect!"

"Use Pingguo mobile phone, use YOU letter to chat, and build YOU letter into the Bai Fumei and Gao Fushuai in the instant messaging circle. This is the essence of our future promotion."

Lu Pengfei's words gave the company's marketers and designers a lot of hints. They tried their best to move the YOU letter in a high-end direction in subsequent publicity and design.

The popularity of the YOU letter has brought joy to the company's employees, but it has also brought a lot of pressure.

[-] million people were online at the same time. In just three days, hundreds of millions of voice messages and tens of millions of pictures were sent to each other, which put a lot of pressure on YOU Xin's server operation.

Fortunately, Lu Pengfei had great ambitions for YOUXin before and had sufficient funds. The server equipment was prepared for tens of millions of people to be online at the same time.

As YOUXin takes longer and longer to go online, the technical department responsible for server operations becomes more proficient and the pressure becomes less.

Two weeks later, with the expectation of Android users, YOUxin’s Android version APP was officially launched on the Android market...

Since the ios version of YOU Xin is now very popular, major forums are talking about the function of YOU Xin that can send voice messages.

In just three days, YOU Xin has used the novel function of sending voice messages to arouse the curiosity and interest of people using Android phones.

On the day YOUxin was launched on the Android market, there were [-] downloads and registrations.

The number of registrations reached [-] on the second day, and more than [-] million on the third day.

By the time of the National Day on October [-], the ninth day after the release of the iOS version of YOUxin, and a week after the release of the Android version, the total number of registered users reached [-] million.

The popularity of the YOU letter attracted many media reports at home and abroad. At the same time, it also made Tengxun, the boss who has always had a monopoly in the domestic instant messaging field, feel a great crisis.

Even during the National Day holiday, Brother Ma also held an emergency video conference at the group president level.

On October [-]nd, except for President Liu Chiping and Vice President Ma Xiaotie who were on a business trip in the United States, all other presidents and vice president-level executives entered the video conference room in advance and waited.

With the access to the video, Ma Huateng's figure appeared in the field of vision of all president-level executives.

Even if they have reached the level of president and vice president, after seeing Ma Huateng's figure, they couldn't help but straighten their sitting posture and become cautious.

No matter how strong and domineering they are in the business groups they manage, they can't help but feel nervous in front of Ma Huateng.

This is the difference between owners and managers of a company!

"On this holiday today, I have called everyone together for this meeting to say sorry to everyone."

First of all, Ma Huateng said something to his executives in the video.

Then he said, "I'm sorry, but this meeting can't be held. Otherwise, I won't be able to sleep well at night. I believe everyone will be like me. Just ten days ago, on August [-]th, Pingguo ios The system app store has launched an APP called YOU Xin. I believe everyone has heard of or used this chat software by now, right?"

At this time, the other presidents in the video nodded in agreement.

Ma Huateng looked at the people in the video and said, "The creativity of this software is very good.

Not only can you register with your mobile phone number and email address, but the biggest feature is that you can also send voice short messages, achieving a function similar to that of a walkie-talkie.

In less than ten days since its launch, it has received five million user registrations. What is even more frightening is that the number of downloads of its iOS system version has reached more than two million.

At present, the total number of iPhones that can support 3G on the domestic market is less than three million. This means that almost four out of every five people who own iPhones have installed and used YOU. This is a very scary number. "

After looking at everyone, Ma Huateng asked solemnly, "What do you think of this matter?"

Look at me, I looked at you, and you were stunned for a moment. In the end, Tang Daosheng, the senior executive vice president in charge of the social network business group, was the first to speak.

Tang Daosheng, after joining Tengxun in 2005, has been fully responsible for Tengxun's social network business since October 2008, and is fully responsible for the development of social network platforms such as KouKou and KouKou Space.

"Mr. Ma, on March 3 this year, our Kuaukou exceeded the 5 million simultaneous online mark. The number of registered users has now exceeded [-] billion, and the average number of monthly active users is over [-] million. It has an absolute dominant position in the domestic instant messaging field."

“Although the current software called YOU Xin has become very popular in a short period of time.

But its overall size is still too small, and if YOU wants to continue to develop rapidly, it must invest a lot of money in promotion, which will consume a lot of funds from YOUxin Company. "

“After I heard that this software was very popular yesterday, I checked the company’s registration information with the Ministry of Industry and Information Technology and found that it was established in August this year for only two months.

And the registered capital is only [-] million US dollars. I think it is impossible for it to continue to carry out such high-density advertising promotion. "

“So my current response strategy is: [-]. Use our huge customer resources of one billion users to develop a product similar to YOU ​​Xin as soon as possible.

[-]. Add the function of sending voice messages to the existing QQ client to upgrade the product.

[-]. Use the company’s strong capital capabilities and dominant position to acquire YOUxin products. "

Later, several other presidents also expressed some opinions of their own.

In the end, everyone decided that Tengxun would first embed a voice messaging plug-in on the KuoKou client to upgrade its product, and at the same time develop an application similar to YouXin, using its huge customer resources of one billion registered users to attack YOUXin. .

At the same time, a very similar scene to Tengxun was also happening at Xiaomi’s company headquarters!

"Mr. Lei, the Xiaomi Tong we have been studying before has also implemented the function of adding friends using the address book, but it cannot send voice messages. If the product is released like this, it will definitely not be competitive."

Lei Jun held his arm with one hand and pinched his chin with the other, thinking for a moment and asked, "Have you found any specific information about YOUXin Company? Who is the boss behind it?"

At this time, a co-founder of Xiaomi Company replied that they only found that the registered legal person of YOUXin Company was named Lu Pengfei, but they did not know whether this Lu Pengfei and their company's shareholder Lu Pengfei were the same person.

Hearing Lu Pengfei's name, Lei Jun couldn't help but said in surprise, "What? You said that YOU Xin's legal representative is called Lu Pengfei!"