Riding a Kawasaki H2 to chase the high-speed rail, the school beauty was moved to tears
Chapter 926: Arrogant Wang Jiawei
Qin Chuan had already thought of a solution for this.
Which one is easier to grow, a 70 percent market share or a 7 percent market share?
Anyone who is not a fool knows that it is the latter.
The former is close to saturation and has a high market visibility.
The situation faced by a company with 70% market share is that most people know the brand, but a small number of people have their own favorite companies, or companies that are convenient for them, and are unwilling to prepare.
It is very difficult to attract this part of customers. It cannot be achieved simply by advertising, but requires long-term accumulation or complete monopoly.
But for the latter, as long as it becomes a little bit popular and more people know about the existence of this travel company, then some people will try it out of curiosity.
At least during the initial discount period, there will definitely be a huge increase in customer flow. Qin Chuan predicts that even if it is cheated, an increase of 7% to 20% should be no problem. If the price is cheap enough, then more is not impossible.
The extra ones are naturally snatched from others, and most of them come from ready.
As long as the ready is reduced to 60%, Wang Yicai will be in trouble.
Someone from the shareholders' meeting will hold him accountable.
This is the first step of Qin Chuan’s plan, to make Wang Yicai unable to take care of himself.
Qin Chuan investigated and found out that Wang Yicai was a self-made man, so he had the same common problem as other self-made men.
That is, the company has gone through multiple rounds of financing.
There are multiple capital investments.
Commonly known as having no money!
People who start from scratch do not have much capital at the beginning of their business. If they want to expand, they can only seek investment. After multiple rounds of financing, the original founder's shareholding will be diluted to a very small amount.
According to the investigation, Wang Yicai now only holds 17% of the shares.
This 17% was something he had gained back bit by bit after he had become rich over the years. At the beginning, it was less than 10%.
There are two people who own more shares than him, both of whom are well-known international investment banks.
In addition, there is another person who has similar shares to Wang Yicai, and he is a local wealthy businessman.
The entire Ready adopts a management system of equal shares but unequal voting rights. Wang Yicai holds fewer shares, but has decision-making power and actual control, and serves as CEO.
However, it is not easy for him to be the CEO. Once the market share decreases and shareholders earn less money, he will be in trouble.
Moreover, if the shareholders knew that he had offended a company with such a strong background, someone would definitely cause trouble for him and even ask him to apologize in order to resolve the matter and prevent it from affecting others.
If you offend a large company, shareholders will think that it will have an impact on future business no matter what.
This is the weakness of starting from scratch, no money.
If you don’t have money, you will be controlled by shareholders.
Don't underestimate a mere 10% loss in market share; for a company worth tens of billions, it can be a huge problem.
A lot of coping needs to be done.
At that time, while Wang Yicai is overwhelmed, Qin Chuan will take action to change the direction of these marketing accounts. Then not only will the black turn into white again, but the popularity will also reach a new level.
In marketing, it is very easy to turn white into black, and it is also very easy to turn black into white.
Once a company with good morals does something bad and it is exposed, its reputation will plummet. However, if a company that has always had a bad reputation in the eyes of the audience suddenly does something good, its reputation will be reversed.
And if good things keep happening, it won’t be long before public opinion completely changes.
This is Qin Chuan’s entire plan, and the first step has been completed.
All we have to do now is wait for things to develop.
After receiving the report, Qin Chuan did not stay in the company any longer. He went back to the hotel with Jiang Yue, leaving only the poor worker Li Qingrou on duty.
Watching the two bosses leave, Li Qingrou shed tears of grief and anger.
She stamped her 1.7-meter-long legs and went back to work miserably.
............................
Overnight, Malaysia's tourism industry was booming, and at this moment, Wang Jiawei was drinking and partying with his friends in a bar.
By the time he learned about this, it was already the next morning after he woke up.
"What do you think, brothers? I said that Qin's is not good. What's the use of such a big company? ATR has been criticized so much."
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