If you cheat, money will follow

Chapter 152 Advertising

The closer to the Spring Festival, the more deserted the capital becomes.

On weekdays, the bustling streets, bustling historical sites, and crowded shopping malls are sparsely populated.

"It's like this every year during the Chinese New Year. It's empty and no firecrackers are allowed to be set off, so it loses a lot of the New Year flavor. However, it's not without its benefits. You can see that the traffic is much smoother and there will be no traffic jams at all." Jiang Xia drove. Said to Chang Le.

"So what do you do here during the Chinese New Year?" Chang Le asked.

"Watching TV, visiting temple fairs, visiting parks, visiting scenic spots, that's about it. I think it's quite boring." Jiang Xia said.

Because they were bored, after Chang Le and Jiang Xia wandered around the capital for a few days, they went to a small town in the outskirts to soak in hot springs.

Chang Le is no stranger to hot springs. Hot springs in the south have higher temperatures and are richer in trace elements.

However, a profound picture automatically appeared in my mind, and I happily went there.

Find out more about a two-day hot spring trip.

The hot spring is a hotel-style hot spring, and the hotel is a villa-style hotel.

Villas are built on the mountainside one after another, hidden in the dense jungle, with good privacy.

You can be free from any strands, be open and broad, be neighbor to nature, and be with your lover.

The natural hot springs are mixed with some artificial boiler water and flow into the private hot spring pool of the villa through pipes. There is still a sulfur smell.

After arriving at the hotel in the outer suburbs and checking in, Jiang Xia did not disappoint Chang Le's expectations.

She put on a black eye mask on Chang Le, put on a swimsuit that she had carefully prepared for a long time, and entered the hot spring pool in the courtyard hand in hand.

Accompanied by the sound of running water in the hot spring pool, Chang Le took off his blindfold, and everything fell silent.

What he saw before him made him feel turbulent, acted excitedly, and felt impulsive.

You can't blame Chang Le for being agitated, excited, and impulsive, because the swimsuit Jiang Xia wore was really outstanding.

The most attractive purple, the three designs of suspenders, V-neck and split are integrated into one, showing its beautiful figure at a glance.

In addition, silk, lightness and smoothness create a vague and hazy feeling, giving it a very impactful visual effect.

Innocence and temptation, dignity and coquettishness, generosity and shyness, desire to reject and welcome...the attraction generated by this series of contradictory combinations made Chang Le feel like he was going to explode at this moment!

Let’s find out.

Jiang Xia felt the fire of Changle burning, and her cheeks were instantly filled with enthusiasm and tenderness. She stamped her feet and shouted softly:

"Oh, what are you looking at? It's so cold."

Cold? Sort of.

"You are lighting a fire." Chang Le couldn't help but swallow.

"Then you are hot." Jiang Xia scolded, closing his eyes and opening his hands...

For a moment, there is no need to talk about the middle things, and connect the branches together.

…………

New Year's Eve.

Perhaps it was the reason why Chang Le came to celebrate the New Year at home for the first time. Jiang Zhicheng and Xia Qingfang prepared a sumptuous New Year's Eve dinner.

Mutton hot pot, side dishes, dumplings, roast duck, and of course local specialties such as braised chicken, Jinling meatballs, anchovies shrimp, stewed vegetable cores, etc., fill a large table.

After everything was prepared, the four of them sat at the table. Jiang Zhicheng raised his glass and said:

"The past year was a bumper year. Yu Dachou said that the country effectively responded to various complex international situations and maintained a medium-to-high economic growth rate;"

"Yu Xiaochu said that our two families also have a lot of happy events. Their academic diligence has reached a critical stage, Chang Le's career is prosperous, and Jiang Xia's love is sweet."

"Come, Qingfang, Changle and Yatou, let's raise our glasses together and wish that the sesame seeds will bloom more and more in the coming year."

"cheers!"

After one drink, Jiang Zhicheng poured a full glass of wine for himself and Chang Le respectively, and then said:

"Chang Le, let's have a drink alone. To be honest, your ability to grow up so fast and so well is beyond the surprise of Qingfang and I, and of course your father. I hope you will grow up so well in the new year. In the coming years, keep your feet firmly on the ground and be successful in your studies, career, and love."

"Thank you, uncle, and I wish you and aunty a happy new year with bright clouds and flowers in full bloom."

"Haha, I agree with you, let's do it!"

For the third cup, it was Jiang Xia’s turn.

"Come on, girl, we will also follow a procedure between father and daughter. I wish you will make progress in your studies and all your dreams will come true in the new year."

"Thank you Dad, I wish you and Mom all the best and good health in the new year."

Jiang Xia picked up the wine on the table and wanted to pour it for herself, but was stopped by Chang Le.

Chang Le picked up the drink and put it in her hand.

Jiang Xia pouted and said dissatisfied: "Just drink a little."

"Not at all, girls can drink." Chang Le turned to Jiang Zhicheng and Xia Qingfang and explained:

"Uncle, auntie, Xiao Xia's drinking capacity is really bad. Last year I took him and his roommate for a late-night snack. It was just a glass of white wine and I poured it down after drinking it. I carried it home. It's okay to talk drunkenly on the way. stop."

"Oh? There is such a thing. However, she has not been allowed to drink since she was a child. Okay, girl, then you have a drink, not alcohol."

Jiang Xia could only hold the drink and clink glasses with Jiang Zhicheng.

The other hand reached into Chang Le's sweater, pinching the soft flesh and twisting it, reluctant to exert force and show his attitude.

At this time, the party was about to start, and the advertisements on TV began to be bombarded intensively.

One of the ads caught the attention of several people.

The screen turns.

Shot [-]: Construction workers are sweating profusely under the scorching sun at the construction site of a high-rise building;

Narrator: A year of wind and sun, just for the happiness of the family.

Scene [-]: The courier rides a small electric donkey through the streets and alleys in the heavy snow;

Narrator: A year of wind, frost, snow and rain, just for the warmth of home.

Scene [-]: The truck driver drives the truck through the lofty mountain roads;

Narrator: A year of busy life, only caring about my family.

Shot [-]: Sanitation workers, holding brooms at three o'clock in the morning, sweep away garbage and fallen leaves on city roads;

Narrator: A year of wind and rain, just for the happiness of the family.

Lens five...

After a series of camera changes, then:

"Home is the starting point of life, the stop of career, and the harbor of soul."

"Home is not far away, the road is at our feet. As long as we take steps and hold our heads high, we can go home."

Finally, the camera stayed on the glowing back of the car, and text slowly appeared in the center of the screen:

"Whatever your heart desires, you can achieve - Leda Motors wishes all the audience and friends across the country a Happy New Year!"

There is also a line of small print below:

"From now on, Leda Lexing is accepting reservations nationwide. For details, please consult major dealer outlets across the country."

The advertisement is not surprising, but it sends a signal: Leda Auto is going to start selling cars.

After the commercial ended, Jiang Zhicheng asked: "Is Leda Auto going on the market?"

Chang Le nodded: "The shape has been finalized, the production line has been debugged, and it is ready for mass production."

"It's very fast. It only took more than a year."

"Uncle, the research and development funding for this car alone cost more than 50 billion in real money."

Jiang Zhicheng: "..."

Xia Qingfang: "..."

Jiang Xia: "..."

"Including R&D engineers from Porsche, Continental, and Schaeffler, there are nearly 4000 engineers working day and night on R&D. Equipment is purchased in complete sets and carried out simultaneously. It is normal to go faster."

"More than 50 billion... Tsk, tsk, how can you spend so much money?" Jiang Zhicheng asked

"From the engine, gearbox to chassis control, to the finalization of more than 5 spare parts and the finalization of the vehicle, everything has to be started from scratch. It is normal to spend so much." Chang Le explained:

"Objectively speaking, it is still relatively small. Because of the participation of Porsche, Continental and Schaeffler, many technologies are directly applied, otherwise there would be more."

"No wonder domestic car brands have been criticized for not engaging in research and development, and selling rebuilt cars in a half-hearted way. The financial threshold is probably too high." Jiang Zhicheng lamented.

"In fact, there are objective factors for this. Research and development requires huge investments, and spending huge amounts of money is destined to bear huge debts." Chang Le said:

"Domestic independent automobile brands are currently in their infancy and development stage, and their brand recognition is low. Once a huge amount of money is invested in research and development, but the products developed are not recognized by the market, it will directly cause the company to face a survival crisis."

"That's why we don't dare to make heavy bets on research and development. As time goes by, this situation will change, I am convinced."

"Yes, all problems are development problems." Jiang Zhicheng nodded.

"Yes, foreign brands have a long history of development. They have already faced and solved many of the problems we face. They have accumulated a lot of technology, have high brand recognition, large assets, and a lot of funds. Their trial and error space is not comparable to that of domestic brands. ." Chang Le said:

"Even if a product developed with huge investment is not recognized by the market, it can still bear the cost of trial and error. At most, it will be a loss."

"But there are also companies that have paid a price. Once abandoned by the market, the situation they will face will be very tragic."

"Who?"

"Ford's Jaguar Land Rover and VOLVO. Jaguar Land Rover was sold to Asan's TATA..."

"VOLVO spent more than 40 billion to develop an engine, and the market sales are deteriorating, with huge losses every year. Even Ford, a large company, had to start selling off VOLVO because of the financial crisis."

"Oh, then do you think it's possible for Geely to succeed?"

"I think it will be successful. Although VOLVO has historical influence, its brand influence is dwindling, and its technological accumulation lags behind the entire era. Those who can afford it cannot afford it, and those who cannot afford it cannot afford it." Chang Le said:

"Geely really wants to buy and is well prepared. However, his competitors are not firm in their stance and they are the ones who want to join in the fun and get a bargain."

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