If you cheat, money will follow

In May, the Passenger Car Association released domestic car sales data for April.

According to the sales data released by the Passenger Car Association, in April 10, the sales rankings of brand models were:

Leda Automobile's Lexing topped the list with sales of units in April. Compared with the previous month's sales, it increased by 4% month-on-month;

Ranked second was F3, with sales of 7.22% units compared with the same period last year;

Ranked third was Yuedong, which sold 7.87% vehicles compared with the same period last year;

Ranked 4-10 are Jetta, Tokuhara, Excelle, Xiali, Cruze, F0, and Camry.

分别销售2.03万辆、1.95万辆、1.85万辆、1.56万辆、1.55万辆、1.52万辆、1.43万辆、1.35万辆。

There was no sign of the Three Musketeers on the road, and the accelerator pedal recall incident had a far-reaching impact.

Among the top ten, a total of vehicles were sold, and Leda occupied a market share of 19.72%, which is quite astonishing.

Such amazing sales have triggered a frenzy of discussion on the Internet.

"Lexing occupies the first position in the sales rankings, and its sales volume is higher than that of many joint venture brands. The independent brand is equal to Leda + others!"

Good guy, one title offended all joint venture brands and independent brands, and the hatred value was full.

"It must be admitted that Leda Automobile has indeed built a good car. Its appearance, power, space and fuel consumption are all ahead of the same class of cars, even some B-class cars. There are no shortcomings."

“Consumers have sharp eyes and can tell whether a car is good or not as soon as they drive it.”

"Such explosive sales are due to Leda Automobile's investment in R&D regardless of cost. Boss Yu said on Weibo that the R&D expenditure on Lexing's car cost more than 100 billion."

"Do you believe the big talk? Lexing's success comes from the technical support of large foreign companies such as Continental, Schaeffler, and Porsche. If you don't believe it, go to the Jiangzhou Leda Automobile headquarters and see the blond foreigners."

"It's really off the top of my head. Which technologies on the Lexing car are from abroad? Is it the engine? Or the gearbox? Or the chassis?"

"You dare to say that the tires are not from Continental? The bearings are not from Schaeffler?"

"……you're right."

On the 7 o'clock news every night, the Leda car was brought out again and a special report of 5 seconds was given:

"Lexing's single-month sales data ranks first among all brands of single-model sales... It marks that the domestic automobile industry has made great progress."

The classic logic of connecting points to areas.

As if the buzz and popularity were not enough, in an exclusive interview with central-level media, Mr. Yu fully unleashed his big-mouth skills and unleashed extreme hatred.

Regarding the reason why Lexing is so popular, Yu Chengdong explained:

"The main reason is that I think, not only me, but many of my friends think that Lexing should be the best A-class car in the world."

"As the first car launched by Leda Auto, we attach great importance to it. We have assembled more than 4000 R&D engineers and invested more than 150 billion in R&D funds. We are working on R&D day and night. Now the market feedback is very good."

"Many of my colleagues at Juchang, who used to drive BBA and TNH, now want to ask me to buy a Loxing through the back door."

The reporter smiled and asked: "Is the back door open?"

"It's not open. We treat consumers equally. Our own employees have to wait to place orders."

Regarding the long delivery time issue.

"This is indeed a problem. In the past two months, dealers across the country have frequently reported that the waiting time for delivery after placing an order is too long."

"This problem is mainly our fault. Because we have no experience, we set the production capacity relatively conservatively."

"But it's not a big problem. We are already working hard to expand our production capacity. We will be in full production next month at the latest. By then, the delivery time will be greatly shortened."

Regarding Lexing's shortcomings, Yu Chengdong is very confident.

"From the perspective of the product itself, Lexing should have no shortcomings. Its appearance, space, power, and fuel consumption are all ahead of joint venture brands and independent brands, but we must mention one shortcoming..."

"I think it's still a matter of price. Many of my friends told me that the biggest shortcoming of Lexing is that the price is too cheap and does not match the strength of the product. Can it be sold more expensively?"

reporter:"……"

This interview with Yu Chengdong was broadcast in the column after the 7 o'clock news. It made him and Leda Auto become the focus, hot spot and hot spot.

Netizens have another happy theme.

"Haha, the big mouth is really big. The disadvantage is that it is too cheap? Why is your face so big?"

"Yu Po sells melons, sells and boasts about herself, and gives back the best A-class car in the world. Who gave you the confidence?"

"The product itself has no shortcomings...the interior is full of plastic feel, and the public has to be resigned to it."

"My friend said the price is too cheap? Your friend is you, so just price it at 500 million."

"Production capacity! Production capacity! Still production capacity! Big mouth, I have placed the order for more than a month, and the car is nowhere to be seen. This is not how hunger marketing is done. If you don't deliver, I will cancel the order."

"Brother upstairs, where are you? If you want to cancel the order, please return it to me."

"Dream, I waited for more than a month in vain?"

Such an astonishing sales volume makes some brands that started as copycats and have one car passed down through three generations anxious.

Because sales data is not just a series of numbers, it represents the domestic people's recognition and trust of domestic independent brands.

Once this recognition and trust are established and sustained for a long time, it will benefit all domestic independent brands.

By that time, some brands with thin skin and brittle A-pillars and unparalleled energy-absorbing technology will have their market share severely compressed.

By then, it will be impossible to save the day.

In the laboratory of a certain national brand.

"What? Three months, hundreds of R&D personnel, dozens of engines for you to dismantle, and no progress at all?"

"Yes, Minister. At present, there is no progress. We think this may be the reason why Leda Automobile dares to apply this material to the civilian automobile field."

"Asshole, is this your attitude towards work? So perfunctory? Do you still want to do it?"

"..."

"You must explain to me why there is no progress?"

"Minister, this is the situation. This material is very magical and special because its hardness is very high. We use a laser cutting machine that exceeds its hardness limit to cut it, and then the material is broken into powder..."

"..."

"But it can't be cut with an ordinary cutting machine."

"..."

"After that, we thought of a way, which is to melt at high temperature and analyze third-party compounds through melting and decomposition."

"Yoshi, your idea is very correct. What's the result?"

"It's even worse. Once this material melts at high temperature, it will naturally separate into two materials: silicone and aluminum, with no trace of third-party compounds at all."

"..."

"What's even more annoying is that once separated, there is no way to merge."

"Baga... It seems that our opponent is very cunning and believes that we cannot develop imitations."

"Yes, this is their confidence."

"Then if I give you more time, how long will it take for you to make progress, and how long will it take for you to make a breakthrough?"

"Uh... Minister, I'm very sorry. At present, this material is completely out of touch with the research and development system of modern material technology, and seems to be following the path of ancient alchemy. Without finding a third-party compound, it is difficult for us to estimate the time. . So far, we still don’t know how these two substances merge.”

"Hmph! You idiots really make me angry."

"Hi, Minister!"

"Forget it, I know I can't blame you entirely. We have made no progress, and other countries will probably not make progress either. I will explain the situation to the board of directors and suggest some other measures."

"Thank you Minister."

"Well...but your research must continue and must not stop. Once there is any progress, report to me as soon as possible."

"Hey! Minister, we're going to do our best."