If you cheat, money will follow

In the afternoon, Chang Le took Jiang Xia to Leda Automobile.

Lexing continues to sell well, creating a warm atmosphere within the company, with high morale and excitement.

Sales volume represents high recognition by the market, sales volume represents positive feedback on your work, and sales volume represents substantial income.

The last point is key.

In July 2010, Lexing's sales in Taiwan continued to top the sedan sales rankings.

Exceeding the second-place Jetta station.

However, the month-on-month decrease was 13.92%.

Markets have cycles.

However, the month-on-month decline in numbers has given public opinion a news focus and an outlet for their emotions.

Through the deliberate guidance of some companies, defining labels such as cold, cold winter, sudden drop, heavy setback, and fall have been placed on the head of Leda Automobile.

If these words are just emotional catharsis based on objective facts, then the views of some media are obviously that they are afraid that Leda will not be in chaos.

The positions are completely opposite.

"Leda Auto's sales plummeted in July. Facts have proved that not everyone can succeed in vehicle manufacturing."

"Capital ≠ technology, Leda Auto still has a long way to go!"

"Focusing too much on performance parameters, Lexing needs to learn from Japanese cars."

"The number of domestically produced leading cars fell by 13% in a single month, and the road ahead for domestically produced cars is long and arduous."

"***The monthly sales volume exceeds [-] units. We are back on track and surpassing Lexing is just around the corner..."

"..."

Then, September came.

The China Passenger Car Association released sales data for August, but these comments disappeared overnight, and no traces have been found.

This month, Lexing sales returned to the track of 4 units, surpassing the second-placed Jetta, with a month-on-month increase of 7.18%.

It is worth mentioning that Suit Thug, Japanese God of War, and Road Lightning are still hovering in the 10-20 range;

The mainstay and representative of sports sedans with a strong sense of pushback - "Practical Elite" fell out of the top 10;

Dabanya and Dasofa have not been in the top 10 for several months in a row.

Replace it with the cheap and high-quality QQ.

In October, Lexing’s sales continued to rise.

Single-month sales increased by 8% compared with August sales, continuing to achieve positive growth on a high base.

Ahead of Excelle.

The latter surpassed the Jetta due to its price advantage and occupied the second place in the sedan rankings.

The third to tenth places are occupied by Korean, American and QQ respectively.

Digression: In this era, Korean cars are very resistant to beating.

Throughout the third quarter, Lexing’s cumulative sales were 2.02 times that of the second-place Jetta and 3 times that of the third-place Excelle.

He was so far in the lead, his lead was so disappointing.

In October, Leda Automobile's second car, the B-class car, was basically finalized.

It is being road tested and officially named "Lechi".

Judging from the name, "Lechi" emphasizes speed and performance more than "Lexing".

The same is true.

Lechi is equipped with a 0902-cylinder 4T engine code-named LD2.0.

This engine was developed simultaneously with the 1.6T engine.

It is equipped with an 8-speed dual-clutch gearbox made of ceramic aluminum material and can withstand over a thousand torques.

在挤牙膏战略指导下，实现285匹马力和410N·m扭矩，能在5.5S内完成0-100公里加速。

This kind of acceleration performance can be said to be overwhelming.

Its power performance is definitely second to none among family cars.

Whether it is a first-, second- or third-tier luxury car or an ordinary family B-class car, they will all be at a disadvantage.

Modified vehicles and steel gun classes are excluded.

More importantly, despite the surging power, the fuel consumption has also been reduced to an astonishing level, 6.5L/100 kilometers.

It is a great tool for home use, travel and racing.

It can be compared with other brands of B-class cars in the same period.

BMW's 10-model 325i sports model, top-of-the-range model, has a guide price of 49.5 yuan.

4缸2.5L自然吸气发动机、6档手自一体变速箱，最大马力218Ps，最大扭矩250N·m,0-100公里加速7.7秒。

Mercedes C300 sports model, top configuration, guide price is 50.8 yuan.

6缸3.0L自然吸气发动机、7档手自一体变速箱，最大马力231Ps，最大扭矩300N·m,0-100公里加速7.2秒。

audiA4L3.2Lfsi-quattro flagship model, with a guide price of 57.81 yuan.

6缸3.2L自然吸气发动机、6档手自一体变速箱，最大马力265Ps，最大扭矩330N·m,0-100公里加速6.9秒。

The above-mentioned brand models belong to the luxury first-line.

After decades of hard work, it has a transcendent status in the hearts of the Chinese people.

It has its own aura of "mockery", and any behavior that attempts to challenge or provoke will be attacked by indiscriminate "group ridicule".

In the minds of some Chinese people, the act of drawing these brands into mechanical quality competition is "ignorant", "boring" and "boring".

After all, one price can buy you a car, so comparison is meaningless.

So compare it to non-luxury B-class cars...forget it, the status is even more transcendent, entering the realm of myth.

Chang Le took Jiang Xia to the test track and saw "Lechi".

In terms of appearance, it is consistent with the appearance of "Lexing".

The dragon-eye-shaped LED headlights, paired with an inverted trapezoidal blackened air intake grille, and the "Idea" logo make it sharp and highly recognizable;

The dot-matrix LED taillights in the shape of dragon claws are rough and powerful, echoing the headlights and providing outstanding visual effects;

The direction and undulation of the body's waistline are very different from those of "Lexing".

There is still a difference.

The four big feet were changed from 18 inches to 19 inches.

The wheel hub shape is still lotus-shaped, and the brake calipers are also black.

After Chang Le read it, he smiled and said: "Lao Yu, you are too lazy. Could it be that you are prolonging the happy journey?"

"It's about stretching and learning from the public. Their family-style design is very successful and worth learning from." Yu Chengdong explained:

“Although family-style design is criticized for being the same, its advantages are outstanding.”

"First, it is highly recognizable. Outsiders will know what brand of car it is at a glance. After seeing it too many times, they will form brand awareness;"

“Second, it is conducive to improving design efficiency, shortening design time, and reducing design costs.”

“Just fine-tuning the details while keeping the overall tone.”

"The third and most important point is that modular production is conducive to replacement and sharing of parts and reduces costs."

"In addition, the company's board of directors researched and agreed that Lexing's hot sales indicate that the design style has been recognized by consumers. Continuing Lexing's design language can reduce unknown risks."

Chang Le nodded and said: "Since it is the decision of the board of directors, I respect it."

"Thank you, boss. In fact, judging from the interior, there is a difference compared with Lexing." Yu Chengdong opened the car door.

Chang Le put his head into the driver's seat and felt a little strange.

It is different from the Nordic minimalist style, nor the Japanese cold style, and is much softer than the rough temperament of North America.

Sitting in the driver's seat, you can feel the strong sense of wrapping, and the entire vehicle system is serving you.

It releases a rich sense of warmth, much like the care of a lover.

In terms of materials, it is significantly improved compared to Lexing, and it no longer smells like plastic.

Everything within reach and visible to the eyes is wrapped in soft materials and genuine leather, and the texture is greatly improved.

In terms of configuration, mainstream configurations such as parking sensors, electric seats, multi-function steering wheels, and 8 speakers are equipped above mid-range luxury models.

If the price goes up, the Supreme Edition will have seat heating, zoned air conditioning, keyless entry, one-button start, mahogany central control version, etc.

A series of useful and useless configurations are piled up for you, allowing you to fully enjoy the distinguished privilege.

Objectively speaking, these configurations are quite useless.

But if you don’t add it, how can you differentiate the price?

There are still people who don’t know much about cars who will buy them.

When it comes to pricing, Yu Chengdong said:

"The price range of 18.10 yuan to 24.98 yuan basically continues Lexing's pricing strategy, confronting competitors head-on and taking advantage of the victory."